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Reliant Community Credit Union

Not-for-profit member-owned financial cooperative serving NY

Overview

Reliant Community Credit Union is a not-for-profit, member-owned financial cooperative serving New York State. It offers personal and business banking such as checking, savings, CDs, and a range of loans, with revenue from interest and fees that is reinvested to provide better rates and lower costs for members. Members access services through Reliant’s network, with offerings like teen and Fresh Start accounts, and investment services via a partnership with LPL Financial; it also provides merchant services through Heartland. Its goal is to deliver affordable financial services that support members and communities, grow its membership, and reinvest earnings to improve rates and reduce fees.

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About Reliant Community Credit Union

Simplify's Rating
Why Reliant Community Credit Union is rated
C
Rated C on Competitive Edge
Rated C on Growth Potential
Rated C on Differentiation

Industries

Financial Services

Company Size

51-200

Company Stage

N/A

Total Funding

N/A

Headquarters

Sodus, NY

Founded

1970

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Simplify's take

What believers are saying

  • Reliant opened 2026 with youth, teen, and new-member cash bonuses through December 31, 2026.
  • June 2026 scholarship, United Way, and school programs strengthen local referral pipelines and brand loyalty.
  • October 14, 2026 systems promotion and July 20, 2026 developer hire signal continued tech investment.

What critics are saying

  • Pamela Heald's September 8, 2026 retirement announcement creates a leadership vacuum before succession closes.
  • Reliant's community-only field of membership caps growth against larger New York banks and digital lenders.
  • If technology execution slips after Michael Sweet's October 14, 2026 promotion, member trust erodes quickly.

What makes Reliant Community Credit Union unique

  • Reliant's 2026 Achieve@Work program bundles employer banking benefits and financial wellness tools.
  • Its Monroe, Ontario, and Wayne county charter anchors hyperlocal branch density in upstate New York.
  • LPL Financial partnership broadens wealth, retirement, and insurance offerings beyond basic credit union products.

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Benefits

  • Remote Work Options
  • 401(k) Retirement Plan
  • 401(k) Company Match
  • Health Insurance
  • Paid Vacation
  • Paid Sick Leave
  • Paid Holidays
  • Wellness Program
  • Professional Development Budget

Company News

CUInsight
Oct 14th, 2026
Reliant Credit Union promotes Michael Sweet to Systems Administrator.

Reliant Credit Union promotes Michael Sweet to Systems Administrator. SODUS, NY (October 14, 2026) | Reliant Credit Union is pleased to announce the promotion of Michael Sweet, a member of the credit union's information technology team, to the role of Systems Administrator. Reliant is committed to providing meaningful career opportunities for employees and takes pride in helping team members grow and advance within the organization. Mr. Sweet joined Reliant in 2018 as a Teller on the Henrietta team, and after gaining branch experience he transitioned in 2021 to the Information Technology team, most recently serving as Systems Support Associate. In Mr. Sweet's new role, he will help ensure the credit union's technology systems remain secure, reliable, and efficient while supporting day-to-day operations and future technology initiatives. He has a Bachelor of Science in management from St. John Fisher University and currently resides in Henrietta. An avid fan of both the Buffalo Bills and the Buffalo Sabres, Mr. Sweet enjoys watching games and spending time with friends and family. "Reliant's culture is first-class. Reliant embodies 'Achieve Life' in all facets of the organization, from staff development to the service our members receive," said Mr. Sweet. "I look forward to solving technical challenges and helping keep Reliant's systems stable and secure. I'm excited to be part of developing Reliant's long-term technical strategies." Reliant Credit Union, a member-owned, not-for-profit institution with over $742 million in assets and more than 48,000 members, has been helping the community achieve financial goals since 1970. Eligibility is available to all who live, work, worship, attend school, or volunteer in Monroe, Ontario, and Wayne counties. Reliant currently has branches in Brockport, Canandaigua, Farmington, Geneva, Henrietta, Irondequoit, Macedon, Newark, Sodus, and Webster, with convenient ATMs available in Wolcott, Newark, and Victor. A full-service financial institution, Reliant offers a complete range of financial products and services, including mortgages and financial education programs. For information regarding membership or employment, contact the credit union at 800-724-9282 or visit reliantcu.com. Contact. Alisa Erbland Marketing Manager 800.724.9282 x3305 [email protected] Daily Credit Union News - Straight to Your Inbox Join thousands of credit union industry professionals who start their day with the latest news, events and technology supporting the credit union industry.

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