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Relo Metrics
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AI-powered sponsorship analytics platform for brands
Relo Metrics
Work Here?
AI-powered sponsorship analytics platform for brands
Overview
Relo Metrics provides an AI-powered sponsorship analytics platform that helps brands track and optimize how they invest in sponsorships. The system monitors sponsor exposure across live broadcasts, social media, and streaming platforms, then delivers actionable insights through a single, fast platform. Its goal is to help teams and leagues retain and grow revenue by understanding the performance of sponsorships and guiding smarter decisions. Relo Metrics, formerly GumGum Sports, differentiates itself by combining cross-channel exposure tracking with fast, centralized analytics to give brands a clear view of sponsorship impact in one place.
About Relo Metrics
Industries
Data & Analytics
Enterprise Software
AI & Machine Learning
Company Size
51-200
Company Stage
N/A
Total Funding
N/A
Headquarters
Santa Monica, California
Founded
2021
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Simplify's Take
What believers are saying
- March 27, 2025 F1 expansion targets a $2.9 billion sponsorship market.
- April 22, 2025 NWSL launch deepens coverage of women's sports growth.
- NVIDIA-powered multi-modal AI and Japan launch expand product credibility and international demand.
What critics are saying
- Relo Metrics remains tiny at 42 employees, limiting enterprise delivery and support.
- GumGum's 2024 Goldman Sachs Growth deal controls the capital and strategic agenda.
- Competitors like Zoomph and Nielsen Sports can outspend and bundle adjacent measurement products.
What makes Relo Metrics unique
- Relo Census spans NFL, NBA, MLB, NHL, MLS, WNBA, F1, and NWSL.
- Computer-vision scene detection tracks sponsorship exposure across broadcast, social, OTT, and streaming.
- Japan launch and EMEA hires show a global sales motion beyond U.S. sports.
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Growth & Insights and Company News
6 month growth
↑ 5%1 year growth
↑ 6%2 year growth
↑ 8%Relo Metrics launches global-standard AI sponsorship analytics platform in Japan.
Herm joins Wasserman from sponsorship analytics firm Relo Metrics, where she was Dir/Customer Success, EMEA (Wasserman).
Relo Metrics launches real-time sponsorship valuation for NWSL with Relo Census.
Relo Metrics launched Relo Census for Formula One, enabling sponsors to benchmark and optimize sponsorship exposure and ROI during races.
By teaming up with NVIDIA, Relo Metrics is taking its AI-powered sponsorship measurement to the next level.
There are no jobs for Relo Metrics right now.
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About Relo Metrics
Industries
Data & Analytics
Enterprise Software
AI & Machine Learning
Company Size
51-200
Company Stage
N/A
Total Funding
N/A
Headquarters
Santa Monica, California
Founded
2021
There are no jobs for Relo Metrics right now.
Find jobs on Simplify and start your career today