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Relo Metrics
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AI-powered sponsorship analytics platform for brands
Relo Metrics
Work Here?
AI-powered sponsorship analytics platform for brands
Overview
Relo Metrics provides an AI-powered sponsorship analytics platform that helps brands track and optimize how they invest in sponsorships. The system monitors sponsor exposure across live broadcasts, social media, and streaming platforms, then delivers actionable insights through a single, fast platform. Its goal is to help teams and leagues retain and grow revenue by understanding the performance of sponsorships and guiding smarter decisions. Relo Metrics, formerly GumGum Sports, differentiates itself by combining cross-channel exposure tracking with fast, centralized analytics to give brands a clear view of sponsorship impact in one place.
About Relo Metrics
Industries
Data & Analytics
AI & Machine Learning
Company Size
51-200
Company Stage
N/A
Total Funding
N/A
Headquarters
Santa Monica, California
Founded
2021
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Simplify's Take
What believers are saying
- Japan launched in August 2025 with dentsu pilots, opening APAC revenue expansion.
- NWSL and Formula One additions in 2025 deepen product breadth across women's and global sports.
- NVIDIA partnership upgrades multimodal AI, improving measurement speed and strengthening enterprise credibility.
What critics are saying
- GumGum pulled Relo Metrics back under its umbrella in June 2026, diluting independence.
- Jay Prasad left in June 2026, signaling leadership instability during a growth transition.
- VideoAmp and other measurement rivals compress pricing, while differentiated data coverage becomes easier to replicate.
What makes Relo Metrics unique
- Relo Metrics tracks sponsorship value across broadcast, streaming, and social for MLB, NFL, F1.
- Relo Census offers census-level valuation datasets, not sampled estimates, across leagues and assets.
- Computer-vision scene detection powers real-time exposure measurement inside stadiums and live broadcasts.
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Growth & Insights and Company News
6 month growth
↓ -3%1 year growth
↑ 0%2 year growth
↑ 3%Relo Metrics launches global-standard AI sponsorship analytics platform in Japan.
Herm joins Wasserman from sponsorship analytics firm Relo Metrics, where she was Dir/Customer Success, EMEA (Wasserman).
Relo Metrics launches real-time sponsorship valuation for NWSL with Relo Census.
Relo Metrics launched Relo Census for Formula One, enabling sponsors to benchmark and optimize sponsorship exposure and ROI during races.
By teaming up with NVIDIA, Relo Metrics is taking its AI-powered sponsorship measurement to the next level.
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About Relo Metrics
Industries
Data & Analytics
AI & Machine Learning
Company Size
51-200
Company Stage
N/A
Total Funding
N/A
Headquarters
Santa Monica, California
Founded
2021
There are no jobs for Relo Metrics right now.
Find jobs on Simplify and start your career today