RentVision, a multifamily marketing and revenue management technology provider, has launched Vacancy Exposure, a predictive metric offering portfolio operators a 60-day view of vacancy risk by community and floorplan. The metric compares unrented vacancy against an unrented vacancy target, calculated using supply data from property management software, demand from web traffic and leads, and 12-month average occupancy targets. When unrented vacancy exceeds the target, the gap indicates exposure level and risk. The metric drives RentVision's integrated solutions: advertising automatically ramps up for exposed floorplans whilst rent prices and website content adjust to attract suitable renters weeks before vacancies occur. "Anyone can count move ins and move outs over the next 60 days. The hard part is knowing if that number is a problem," said David Watson, founder and chief executive officer. Vacancy Exposure is now available to all RentVision clients.