RReolink provides security camera systems and intelligent visual technology for homes, small and medium-sized businesses, and communities. Its products include HD cameras and surveillance solutions that connect via Wi‑Fi or cellular networks, with an app for remote monitoring, alerts, and settings. It differentiates itself with a broad product range for consumer and conservation deployments, including 4G solar-powered cameras used in wildlife projects. Its goal is to offer affordable, reliable security technology that protects people and property while supporting wildlife and community initiatives worldwide.
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Industries
Company Size
11-50
Company Stage
N/A
Total Funding
N/A
Headquarters
Wan Chai District, Hong Kong
Founded
2007
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The smartest part of a home camera is moving off the cloud. November 5, 2026 Press play to start listening For most of the decade gone by, the "smart" aspect of smart camera systems resided on external hardware setups that belonged to someone else; i.e., a security firm owned the footage and any queries would be worked on behind the scenes, with the answer being sent back to the owner's phone, usually for a monthly fee. However, this year, a series of events (particularly the unsettling Nancy Guthrie case) has shifted that status quo, leading many to question not only what a camera can and cannot recognize but also where that backend recognition work actually takes place. AI features, priced per month. Regardless, the cloud-first model is still very much alive and kicking, with Google's camera line now integrated into Google Home Premium, costing subscribers $10 or $20 a month. However, popular features such as Familiar Faces still require a further, special subscription (while Gemini-powered alerts and AI summaries also sit in a similar paid bracket). LearnAI Tools And, even though such a setup might look unusual to some, it really isn't. This is because recognizing faces, sorting clips and answering questions about footage takes computing power, and for years the easiest place to put that power was a data center billed back to the customer. The catch, that has now presented itself, however, is that every one of those features depends on footage leaving the house, being processed elsewhere and staying available only while the plan stays active. Discover more Study Security Read Tech News Audit Security The brains move into a box. With privacy concerns skyrocketing with each passing day, a growing consortium of security hardware manufacturers have been betting on the fact that buyers would much rather keep all of their cameras' audio/video processing activities to the confines of their homes. In this regard, this year's iteration of CES saw Reolink preview a standalone hub built to handle local detection, search and processing, cutting out any cloud dependency entirely. Similarly, last month, smart home security giant EZVIZ used the IFA stage to pitch a local-first range that makes the cloud optional rather than mandatory, even though it continues to sell cloud storage and keeps some features online. According the highly popular security camera and smart home brand Lorex, a highly popular its Connect V Series supports local recording without a mandatory cloud subscription, with detection features varying by model. Optional cloud backup is available, allowing owners to keep footage off-site as well as on their own equipment. Local AI comes with homework. That being said, moving the entire aforementioned data stack in-house shifts a large chink of the responsibility onto the owner and a recorder that performs facial recognition is a far more valuable target than one that simply stores video. Consequently, firmware updates, strong unique passwords and keeping the device off the open internet matter more. Facial recognition also raises its own questions about recording neighbors and passersby, and the rules on that vary by state and country. Discover more Compare Security Still, the shape of the market has clearly changed because just a year or two ago, AI features were mostly a reason to sign up for a plan, but now, they are increasingly being built into the hardware itself, and buyers now have a real choice between renting a camera's intelligence by the month or owning it outright. In any case, an interesting couple of years lie ahead for the industry! LearnAI Tools
Reolink, a smart home security company, has expanded into the Middle East and Africa (MEA) region. It launched the Argus MagiCam, the first model in its Power-Efficient Series, which uses Qualcomm's low-power Wi-Fi technology. The 108g camera attaches magnetically, so it needs no drills or mounting hardware. It runs for up to nine months on two AA lithium batteries, based on five minutes of recording per day. It stores footage locally on microSD cards up to 256GB, with no subscription fees. An All-in-One Security Kit, with the Home Hub Mini and two or four cameras, is expandable to eight cameras. The camera is on sale in Saudi Arabia via eXtra for SAR 369. It launches in the United Arab Emirates in mid-December 2026 for AED 299, via Amazon.ae, LuLu Hypermarket, and Sharaf DG.
Claims Dreame security camera exit looms as retailers told of withdrawal. David Richards | 04 Nov 2026 Dreame is preparing to withdraw from the global security camera market, according to retail sources, little more than a year after unveiling its NAVO range at IFA 2025 in Berlin and bragging about the range in Australia last year. Sources claim retailers in some markets have already been advised of the planned exit. The scope and timing of any withdrawal have not been publicly confirmed by Dreame. A search of the company's Australian and New Zealand websites found no security cameras currently listed, despite both markets previously offering NAVO products through Dreame's online stores. The apparent retreat follows difficulties securing retail distribution in a crowded category dominated by established brands. ChannelNews understands Dreame struggled to secure ranging against competitors including EZVIZ, Reolink, Swann, Eufy and TP-Link. Dreame unveiled NAVO in September 2025 as an expansion into home security, promoting indoor monitoring, dual-lens outdoor cameras, AI detection and colour night vision. The range was previously advertised through its Australian online store with dispatch from Sydney, while its New Zealand operation listed four cameras with dispatch from Auckland. The New Zealand warranty schedule specified 12 months' coverage for the models. A PriceSpy reference linked the entry-level indoor camera to JB Hi-Fi, although the product's comparison page subsequently showed no active listings. That reference alone does not establish whether the retailer stocked the camera. Public documentation identifies Dreame Trading (Tianjin) as the responsible supplier. The original equipment manufacturers behind the NAVO range have not been established. Reviews have been mixed, with the cheaper indoor camera attracting praise for value, while the flagship outdoor model drew criticism over delayed recording and unreliable tracking. It remains unclear how any withdrawal would affect existing owners, including ongoing app access, firmware updates, warranty support and replacement stock. Dreame Technology unveiled a suite of new smart home devices spanning robotic cleaning, kitchen appliances, home security, and beauty technology last October. The event in Sydney on October 29 highlighted the brand's accelerated push into the ANZ home security market claiming it would become a leading smart home innovator in the region. The "Rolling Through Summer" showcase introduced multiple next-generation robotic cleaners and security and smart home products that now appear to have been shelved. We have asked Dreame's PR Company for a comment.
Reolink partners with JB Hi-Fi for latest OMVI Series launch. Global smart home security brand, Reolink has launched the latest addition to its award-winning OMVI Series, which is now available across 160 JB Hi-Fi stores nationwide. The partnership with JB Hi-Fi adds to Reolink's growing Australian retail presence, alongside The Good Guys, Costco, and Bunnings Warehouse. Unveiled at IFA 2026, the OMVI 2i Ultra is an all-in-one home security solution that delivers dual-view coverage, solar charging, and SyncTrack smart tracking in a wire-free, bullet-PTZ design. Now, users can cover driveways, yards, entrances, and side spaces with fewer devices and simpler installation. "The OMVI 2i Ultra is the ideal product to feature as part of our first launch with JB Hi-Fi," Reolink vice president - Australasia, Nick Nigro said. "Whether you are a homeowner or business owner, the OMVI 2i Ultra covers a wide area while still capturing the detail up close, and because of the smart detection that runs on the camera itself, it can tell a person from a car or the family dog, meaning fewer false alarms. Now Australians can see it in stores nationwide and get expert advice before they buy." With the OMVI 2i Ultra's dual view coverage, users can view the full scene with an 8MP (4K) wide-view camera, while a 5MP (3K) pan-tilt camera simultaneously monitors another direction and tracks detected objects using SyncTrack Tracking. When the wide-view camera detects an object, the lower pan-tilt camera (355-degree pan and 55-degree tilt) maintains continuous, all-around tracking, even after the target moves beyond the wide-view camera's coverage. The auto-framing feature lets the PT cam automatically zoom in and adjust the view when it detects a target. A detachable 10,000mAh battery delivers up to six months of use on a single charge - double the battery life of comparable bullet-PT cameras. A built-in 6W solar panel featuring Reolink SolarEase technology increases charging efficiency by 26% and keeps the camera running on just 30 minutes of daily sunlight. The OMVI 2i Ultra provides on-device smart detection that identifies people, vehicles, and animals, paired with a motion-activated spotlight, dual PIR sensors, infrared and color night vision, and siren and light deterrence. Supporting up to 12 simultaneous streams, it lets users access a real-time view and two-way audio. The OMVI 2i Ultra also offers local storage, including up to 512GB microSD cards and the Reolink Home Hub series, plus Alexa and Google Assistant compatibility. All features are available without a subscription or monthly fees. The product is now available exclusively in-store at JB Hi-Fi, or online at Reolink and Amazon for RRP $429.
Reolink has launched the Home Hub 2, a local storage and management hub for its security cameras. It costs $199.99 in the US at Reolink.com. The hub's on-device AI lets users search recordings across all connected cameras using simple keywords, with no cloud subscription. It manages up to eight cameras at up to 16MP and supports a 2.5-inch HDD/SSD plus a microSD card of up to 1TB. Recordings are encrypted. Cross-Camera Tracking merges footage of a detected object from several cameras into one video. A firmware update expected in December 2026 will add custom AI detection, so users can train the system to spot scenarios such as an open side gate. The hub creates its own local network, so cameras keep recording if home internet fails.
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Industries
Company Size
11-50
Company Stage
N/A
Total Funding
N/A
Headquarters
Wan Chai District, Hong Kong
Founded
2007
Find jobs on Simplify and start your career today
Don't see your dream role? Check out thousands of other roles on Simplify.Browse all jobs