Replica and Arity have launched Safety Hub, a platform designed to help US transportation agencies prevent roadway deaths by identifying risks before crashes occur. The collaboration addresses a critical need, as nearly 40,000 people are killed on American roads annually. Safety Hub combines Arity's driving behaviour data from over 50 million active connections—roughly one in five US drivers—with Replica's pedestrian and cyclist movement data. The platform tracks dangerous behaviours including excessive speeding, hard braking and distracted driving, allowing agencies to identify high-risk areas and monitor changing conditions in real time. Unlike traditional crash data that lags 6 to 18 months, Safety Hub enables agencies to surface risks before they appear in crash reports. Arity has made a strategic investment in Replica to strengthen their partnership.

LEAWOOD, Kan., April 3, 2025 /PRNewswire/ -- Replica, a software company that provides more than a dozen datasets and a suite of tooling and applications that span mobility, demographics and land use, has released its 2024 Annual Average Daily Traffic (AADT) estimates. These traffic counts help state transportation departments meet federal reporting deadlines without burdensome high costs and time-consuming fieldwork. Helping States Meet Federal DeadlinesBy 2026, states must report key roadway data, including AADT, to the Federal Highway Administration for all public roads. Traditionally, gathering this data required expensive, labor-intensive field studies. Now, Replica provides a cost-effective solution using a composite of big data sources and statistical modeling, methods that FHWA recently approved for safety reporting