Arity, a subsidiary of The Allstate Corporation, has agreed to acquire the remaining ownership interest in Replica, a data and technology company that studies how people, infrastructure, and communities interact. The deal is expected to close in 2026, subject to customary closing conditions. No price was given. Replica's privacy-centric data and modeling tools help customers understand travel patterns and anticipate change. Combined with Arity's driving data and INRIX's network data, they cover how people travel, how transportation networks perform, and how people drive. "Transportation connects people to opportunity and businesses to markets, but the intelligence has been fragmented," said Gary Hallgren, president of Arity. The deal builds on Arity's completed acquisition of INRIX.

Replica and Arity have launched Safety Hub, a platform designed to help US transportation agencies prevent roadway deaths by identifying risks before crashes occur. The collaboration addresses a critical need, as nearly 40,000 people are killed on American roads annually. Safety Hub combines Arity's driving behaviour data from over 50 million active connections—roughly one in five US drivers—with Replica's pedestrian and cyclist movement data. The platform tracks dangerous behaviours including excessive speeding, hard braking and distracted driving, allowing agencies to identify high-risk areas and monitor changing conditions in real time. Unlike traditional crash data that lags 6 to 18 months, Safety Hub enables agencies to surface risks before they appear in crash reports. Arity has made a strategic investment in Replica to strengthen their partnership.