RReply designs and implements solutions using new communication channels and digital media, operating as a network of specialized firms that together create business models enabled by big data, cloud computing, digital media, and IoT. It provides consulting, system integration, and digital services to clients in telecom and media, industry and services, banking and insurance, and the public sector. The company helps organizations adopt digital business models by combining advisory, technology services, and implementation to design architectures, deploy IoT and digital media solutions, and integrate them with existing systems. By being a network of specialists rather than a single vendor, it offers tailored, cross-domain solutions across multiple industries to help clients create value and transform operations.
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Industries
Company Size
10,001+
Company Stage
IPO
Headquarters
Turin, Italy
Founded
1996
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Total Funding
$4.8M
Above
Industry Average
Funded Over
2 Rounds
Reply has launched Reply Immersive Experience, a multisensory smart room that uses artificial intelligence (AI) and immersive technologies to let audiences explore products and take part in unfolding stories. Images, sound and lighting change in real time as people interact. An AI system coordinates 360° wall projections, spatial audio and lighting. Participants can use voice commands to shape scenarios. The same setup can serve product presentations, retail and design configuration, events and performances. Infinity Reply built the room at Reply House, the group's new Turin headquarters. Its first format, AQUA by Christian Mandura, debuts on October 21, 2026 at the Buonissima event in Turin. AQUA is a six-act performance combining fine dining, AI and storytelling. The menu was developed with GenAI Cooking, a multi-agent tool from Machine Learning Reply.
Reply, the Turin-based consultancy, has introduced Symbiosis, an AI-driven operating model for enterprises that use generative AI and agentic systems in their operations. A supporting platform links strategy, portfolio management and execution, so companies can tie priorities and investment to measurable business outcomes. Strategic goals become "Intents": defined business problems, each with a target, owner, boundaries and timeframe. Small teams of people and AI agents, called Cells, test solutions in short cycles, and the results guide decisions to continue, redirect or stop an initiative. A shared intelligence layer, the Learning Mesh, captures knowledge from daily operations and feeds it back into strategy. Reply is applying the model in offshore energy, healthcare with an NHS Trust, and industrial machinery. The model is openly available for organisations to read, adopt and adapt.
Logistics Reply has launched the LEA AI Agent Authority Model, a framework for deploying AI agents in warehouse operations with appropriate levels of authority rather than maximum autonomy. The model combines four stages of organisational AI maturity with five authority levels: Inform, Recommend, Act, Coordinate and Governed Autonomy. To support the framework, LEA Dynamic Intelligence provides pre-built agents and an agent builder for warehouse tasks. Five new pre-built agents became available on 5 October 2026, addressing stock availability, labour distribution, inventory classification, dock scheduling and delay detection. The system enables organisations to determine suitable authority levels for AI agents based on use case, context and risk, with the ability to extend authority as operational evidence develops. Logistics Reply is a Reply group company specialising in supply chain execution and warehouse management solutions.
CEO Ramanjit Singh and the existing leadership team will continue to run FedTec.
Reply S.p.A. reported consolidated turnover of €1,311.9 million for the first half of 2026, marking a 7.4% increase compared to the same period in 2025. The Italian technology consulting firm's EBITDA reached €233.2 million, whilst EBIT stood at €189.7 million for the six-month period. The company's second quarter performance showed consolidated turnover of €667.0 million, up 8.7% year-on-year. Reply's net financial position was positive at €402.0 million as of 30 June 2026. Chairman Mario Rizzante attributed the results to growing corporate investments in AI initiatives. He noted that artificial intelligence has become integral to growth strategies, driving convergence of software, data, and domain expertise. Reply specialises in solutions based on digital media and emerging technologies, serving clients across telecommunications, industry, banking, insurance, and public sectors.
Find jobs on Simplify and start your career today
Industries
Company Size
10,001+
Company Stage
IPO
Headquarters
Turin, Italy
Founded
1996
Find jobs on Simplify and start your career today