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Reply designs and implements solutions using new communication channels and digital media, operating as a network of specialized firms that together create business models enabled by big data, cloud computing, digital media, and IoT. It provides consulting, system integration, and digital services to clients in telecom and media, industry and services, banking and insurance, and the public sector. The company helps organizations adopt digital business models by combining advisory, technology services, and implementation to design architectures, deploy IoT and digital media solutions, and integrate them with existing systems. By being a network of specialists rather than a single vendor, it offers tailored, cross-domain solutions across multiple industries to help clients create value and transform operations.
Industries
Data & Analytics
Consulting
Enterprise Software
Company Size
10,001+
Company Stage
IPO
Headquarters
Turin, Italy
Founded
1996
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Total Funding
$4.8M
Above
Industry Average
Funded Over
2 Rounds
Remote Work Options
Flexible Work Hours
Reply S.p.A. reported consolidated turnover of €1,311.9 million for the first half of 2026, marking a 7.4% increase compared to the same period in 2025. The Italian technology consulting firm's EBITDA reached €233.2 million, whilst EBIT stood at €189.7 million for the six-month period. The company's second quarter performance showed consolidated turnover of €667.0 million, up 8.7% year-on-year. Reply's net financial position was positive at €402.0 million as of 30 June 2026. Chairman Mario Rizzante attributed the results to growing corporate investments in AI initiatives. He noted that artificial intelligence has become integral to growth strategies, driving convergence of software, data, and domain expertise. Reply specialises in solutions based on digital media and emerging technologies, serving clients across telecommunications, industry, banking, insurance, and public sectors.
Comsysto Reply has partnered with Audi to develop an AI-based multi-agent system for the carmaker's Used Car Platform, a digital marketplace for B2B used car trading. Since 2025, the platform has accounted for nearly 100% of Audi's B2B business in this sector. The solution uses three specialised AI agents built on GitHub Copilot to handle requirements analysis, code generation, and quality assurance. The agents work with a dedicated knowledge base containing the platform's architectural decisions and specifications, enabling them to produce outputs consistent with existing systems. The system follows a human-in-the-loop model, with AI handling repetitive tasks whilst developers focus on review and validation. Comsysto Reply has supported the platform since 2021, beginning with migration from legacy systems to AWS-based architecture.
Reply has released a new set of Prebuilt AI Apps, production-ready agentic applications designed to accelerate enterprise AI adoption. The ready-to-use solutions combine process knowledge, curated datasets, domain ontologies and agentic workflows to deliver immediate operational value. The applications address key enterprise areas including credit evaluation, compliance assessment, manufacturing intelligence, HR processes, procurement and content production. They can be customised and integrated with existing enterprise systems whilst maintaining governance controls. Reply's Prebuilt AI Apps aim to help organisations transition from AI experimentation to scalable deployment by providing structured starting points that reduce initial complexity. The solutions automate recurring activities, improve decision-making through structured context and enhance user experience via conversational interfaces. The applications support industries including banking, critical infrastructure and manufacturing.
Reply has launched Model Factory, an industrial production line for building generative AI models grounded in corporate knowledge. The platform enables organisations to train AI models using their internal documentation, software repositories, business data and domain expertise within secure vaults. The factory industrialises data preparation, training, evaluation and deployment through a controlled lifecycle. Its training layer includes pre-training for domain awareness, supervised fine-tuning for specific tasks, reinforcement learning for policy alignment, and distillation for efficient deployment. Each model is released as a versioned enterprise asset with quality controls and EU AI Act compliance. Reply CEO Tatiana Rizzante said proprietary models will become key strategic differentiators, allowing companies to transform distinctive assets into governed AI models that remain under their control whilst enabling continuous improvement and specialisation.
Hermes Reply has launched Brick Cognitive, an agentic operating system designed to bring artificial intelligence to industrial operations. The platform extends Reply's Brick Reply MES/MOM system, enabling factory systems to interpret events, correlate data and guide decisions across production, quality, maintenance and planning. Brick Cognitive uses a semantic knowledge graph to connect data from disparate systems including MES, ERP, IIoT and planning tools. AI agents can analyse performance deviations, correlate non-conformities, reconstruct traceability and identify downtime patterns, moving manufacturers from fragmented operations to coordinated decision-making. The system operates as an open cognitive layer above existing factory infrastructure and includes prebuilt solutions for quality investigation, KPI analysis and production flow optimisation. It supports progressive adoption across multiple sites and domains.
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Industries
Data & Analytics
Consulting
Enterprise Software
Company Size
10,001+
Company Stage
IPO
Headquarters
Turin, Italy
Founded
1996
Find jobs on Simplify and start your career today