Reply

Reply

Consulting and system integration across sectors

Overview

Reply designs and implements solutions using new communication channels and digital media, operating as a network of specialized firms that together create business models enabled by big data, cloud computing, digital media, and IoT. It provides consulting, system integration, and digital services to clients in telecom and media, industry and services, banking and insurance, and the public sector. The company helps organizations adopt digital business models by combining advisory, technology services, and implementation to design architectures, deploy IoT and digital media solutions, and integrate them with existing systems. By being a network of specialists rather than a single vendor, it offers tailored, cross-domain solutions across multiple industries to help clients create value and transform operations.

About Reply

Simplify's Rating
Why Reply is rated
C+
Rated C on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Data & Analytics

Consulting

Enterprise Software

Company Size

10,001+

Company Stage

IPO

Headquarters

Turin, Italy

Founded

1996

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Simplify's Take

What believers are saying

  • H1 2026 revenue reached €1.312 billion, up 7.4%, with EBITDA €233.2 million.
  • Reply's 2026 launches, including Prebuilt AI Apps and Model Factory, shorten enterprise adoption cycles.
  • Shareholder returns stay strong after 2025 revenue rose 8% and net cash reached €467.6 million.

What critics are saying

  • Accenture, Capgemini, and local boutiques squeeze Reply's commoditized systems-integration margins by 2027.
  • Microsoft Agent 365 and Mistral Forge shift value toward platform owners, not Reply.
  • If AI consulting becomes self-serve, Reply's services revenue contracts and the network model breaks.

What makes Reply unique

  • Reply's specialized network model combines consulting, integration, and vertical AI delivery across industries.
  • On 2026-04-08, Microsoft named Reply a launch partner for Agent 365.
  • On 2026-03-18, Reply partnered with Mistral AI for sovereign European enterprise models.

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Funding

Total Funding

$4.8M

Above

Industry Average

Funded Over

2 Rounds

Grant funding comparison data is currently unavailable. We're working to provide this information soon!
Grant Funding Comparison
Coming Soon

Benefits

Remote Work Options

Flexible Work Hours

Stock Price

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

0%

2 year growth

0%
Associated Press
Jul 30th, 2026
Reply reports $1.5B revenue in H1 2026, up 7.4% on AI-driven growth

Reply S.p.A. reported consolidated turnover of €1,311.9 million for the first half of 2026, marking a 7.4% increase compared to the same period in 2025. The Italian technology consulting firm's EBITDA reached €233.2 million, whilst EBIT stood at €189.7 million for the six-month period. The company's second quarter performance showed consolidated turnover of €667.0 million, up 8.7% year-on-year. Reply's net financial position was positive at €402.0 million as of 30 June 2026. Chairman Mario Rizzante attributed the results to growing corporate investments in AI initiatives. He noted that artificial intelligence has become integral to growth strategies, driving convergence of software, data, and domain expertise. Reply specialises in solutions based on digital media and emerging technologies, serving clients across telecommunications, industry, banking, insurance, and public sectors.

Yahoo Finance
Jul 24th, 2026
Audi accelerates B2B used car platform development with AI multi-agent system from Comsysto Reply

Comsysto Reply has partnered with Audi to develop an AI-based multi-agent system for the carmaker's Used Car Platform, a digital marketplace for B2B used car trading. Since 2025, the platform has accounted for nearly 100% of Audi's B2B business in this sector. The solution uses three specialised AI agents built on GitHub Copilot to handle requirements analysis, code generation, and quality assurance. The agents work with a dedicated knowledge base containing the platform's architectural decisions and specifications, enabling them to produce outputs consistent with existing systems. The system follows a human-in-the-loop model, with AI handling repetitive tasks whilst developers focus on review and validation. Comsysto Reply has supported the platform since 2021, beginning with migration from legacy systems to AWS-based architecture.

Associated Press
May 28th, 2026
Reply launches production-ready AI applications to accelerate enterprise adoption

Reply has released a new set of Prebuilt AI Apps, production-ready agentic applications designed to accelerate enterprise AI adoption. The ready-to-use solutions combine process knowledge, curated datasets, domain ontologies and agentic workflows to deliver immediate operational value. The applications address key enterprise areas including credit evaluation, compliance assessment, manufacturing intelligence, HR processes, procurement and content production. They can be customised and integrated with existing enterprise systems whilst maintaining governance controls. Reply's Prebuilt AI Apps aim to help organisations transition from AI experimentation to scalable deployment by providing structured starting points that reduce initial complexity. The solutions automate recurring activities, improve decision-making through structured context and enhance user experience via conversational interfaces. The applications support industries including banking, critical infrastructure and manufacturing.

Business Wire
May 14th, 2026
Reply launches Model Factory to build custom generative AI models from enterprise data

Reply has launched Model Factory, an industrial production line for building generative AI models grounded in corporate knowledge. The platform enables organisations to train AI models using their internal documentation, software repositories, business data and domain expertise within secure vaults. The factory industrialises data preparation, training, evaluation and deployment through a controlled lifecycle. Its training layer includes pre-training for domain awareness, supervised fine-tuning for specific tasks, reinforcement learning for policy alignment, and distillation for efficient deployment. Each model is released as a versioned enterprise asset with quality controls and EU AI Act compliance. Reply CEO Tatiana Rizzante said proprietary models will become key strategic differentiators, allowing companies to transform distinctive assets into governed AI models that remain under their control whilst enabling continuous improvement and specialisation.

Business Wire
May 13th, 2026
Hermes Reply launches Brick Cognitive, AI-powered agentic operating system for manufacturing

Hermes Reply has launched Brick Cognitive, an agentic operating system designed to bring artificial intelligence to industrial operations. The platform extends Reply's Brick Reply MES/MOM system, enabling factory systems to interpret events, correlate data and guide decisions across production, quality, maintenance and planning. Brick Cognitive uses a semantic knowledge graph to connect data from disparate systems including MES, ERP, IIoT and planning tools. AI agents can analyse performance deviations, correlate non-conformities, reconstruct traceability and identify downtime patterns, moving manufacturers from fragmented operations to coordinated decision-making. The system operates as an open cognitive layer above existing factory infrastructure and includes prebuilt solutions for quality investigation, KPI analysis and production flow optimisation. It supports progressive adoption across multiple sites and domains.

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