R

Reply

Consulting and system integration across sectors

Overview

Reply designs and implements solutions based on new communication channels and digital media, organized as a network of specialized firms that provide consulting, system integration, and digital services. It helps organizations adopt digital business models by combining advisory, technology services, and implementation, including data analysis, cloud architecture, IoT deployment, and digital media integration. It differentiates itself by offering cross‑domain, tailor-made solutions through a network of experts rather than a single vendor, focusing on business‑model design around big data, cloud, IoT, and digital media. Its goal is to help clients unlock value, streamline operations, and transform their businesses across sectors.

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About Reply

Simplify's Rating
Why Reply is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Data & AnalyticsConsultingEnterprise Software

Company Size

10,001+

Company Stage

IPO

Headquarters

Turin, Italy

Founded

1996

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Simplify's take

What believers are saying

  • November 12, 2026 results showed 9M turnover rose 9.2% to €1.99 billion.
  • AWS and Microsoft named Reply a 2026 launch partner for cloud AI governance.
  • Reply opened Reply House in Turin, accelerating AI demos, events, and client selling.

What critics are saying

  • FedTec integration starts in 2026; public-sector execution and U.S. clearance failures hit growth.
  • Reply's 9M 2026 costs rose 10.0%, outrunning revenue and squeezing future margins.
  • If Microsoft and AWS bundle agents, Reply's consulting margin pool collapses.

What makes Reply unique

  • Reply combines 2026 AI products, cloud partnerships, and 20-country delivery teams.
  • Its Model Factory, Symbiosis, and Brick Cognitive package repeatable enterprise transformation.
  • The FedTec acquisition expands Reply into U.S. federal and defense work.

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Funding

Total Funding

$300k

Above

Industry Average

Funded Over

1 Rounds

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Benefits

  • Remote Work Options
  • Flexible Work Hours

Stock Price

Growth & Insights and Company News

6 month growth

0%

1 year growth

0%

2 year growth

0%
Yahoo Finance
Nov 12th, 2026
Reply's nine-month turnover rises 9.2% to $2.1B as EBITDA hits $383.3M

Reply, the Turin-based technology consultancy, reported consolidated turnover of €1,987.9 million for the first nine months of 2026, up 9.2% from €1,819.8 million a year earlier. Its board approved the results on November 12, 2026. EBITDA rose to €354.9 million from €335.5 million, and EBIT to €286.7 million from €281.0 million. Pre-tax profit reached €291.6 million, against €268.1 million. Third-quarter turnover was €676.0 million, compared with €598.5 million in the same quarter of 2025. The net financial position stood at a positive €397.0 million. Chairman Mario Rizzante said Reply will keep investing in technologies such as agentic and physical AI, and in its people.

Yahoo Finance
Oct 21st, 2026
Reply launches AI-powered immersive room, debuting with six-act fine dining show AQUA in Turin

Reply has launched Reply Immersive Experience, a multisensory smart room that uses artificial intelligence (AI) and immersive technologies to let audiences explore products and take part in unfolding stories. Images, sound and lighting change in real time as people interact. An AI system coordinates 360° wall projections, spatial audio and lighting. Participants can use voice commands to shape scenarios. The same setup can serve product presentations, retail and design configuration, events and performances. Infinity Reply built the room at Reply House, the group's new Turin headquarters. Its first format, AQUA by Christian Mandura, debuts on October 21, 2026 at the Buonissima event in Turin. AQUA is a six-act performance combining fine dining, AI and storytelling. The menu was developed with GenAI Cooking, a multi-agent tool from Machine Learning Reply.

Yahoo Finance
Oct 14th, 2026
Reply launches Symbiosis, an AI-driven operating model linking strategy to delivery

Reply, the Turin-based consultancy, has introduced Symbiosis, an AI-driven operating model for enterprises that use generative AI and agentic systems in their operations. A supporting platform links strategy, portfolio management and execution, so companies can tie priorities and investment to measurable business outcomes. Strategic goals become "Intents": defined business problems, each with a target, owner, boundaries and timeframe. Small teams of people and AI agents, called Cells, test solutions in short cycles, and the results guide decisions to continue, redirect or stop an initiative. A shared intelligence layer, the Learning Mesh, captures knowledge from daily operations and feeds it back into strategy. Reply is applying the model in offshore energy, healthcare with an NHS Trust, and industrial machinery. The model is openly available for organisations to read, adopt and adapt.

Associated Press
Oct 5th, 2026
Logistics Reply launches LEA AI Agent Authority Model for governed warehouse AI deployment

Logistics Reply has launched the LEA AI Agent Authority Model, a framework for deploying AI agents in warehouse operations with appropriate levels of authority rather than maximum autonomy. The model combines four stages of organisational AI maturity with five authority levels: Inform, Recommend, Act, Coordinate and Governed Autonomy. To support the framework, LEA Dynamic Intelligence provides pre-built agents and an agent builder for warehouse tasks. Five new pre-built agents became available on 5 October 2026, addressing stock availability, labour distribution, inventory classification, dock scheduling and delay detection. The system enables organisations to determine suitable authority levels for AI agents based on use case, context and risk, with the ability to extend authority as operational evidence develops. Logistics Reply is a Reply group company specialising in supply chain execution and warehouse management solutions.

GovCon Wire
Aug 11th, 2026
Italy's Reply Acquires Federal Contractor FedTec

CEO Ramanjit Singh and the existing leadership team will continue to run FedTec.

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