Authentic Brands Group partners with Reshop to deliver instant refunds.

Anthony Eisen is no stranger to shaking up the financial landscape. As the co-founder of Afterpay, he helped transform the buy now, pay later (BNPL) sector, giving consumers a more flexible way to shop without the immediate burden of full payment. Now, he’s turning his attention to another facet of the retail experience that has long been overlooked: the refund process. But he has a particular focus on the shopping and payment habits of Generation Z and millennial consumers, who make most of their purchases using their debit cards. The Reshop thesis is that instant refunds to those debit cards increases the odds that those consumers will buy again from that retailer, or another one that is part of the Reshop network. Eisen was recently appointed CEO of Reshop, a startup focused on elevating the consumer experience around returns and refunds in eCommerce