MORRISTOWN, N.J., Sept. 10, 2024 /PRNewswire/ -- RevHealth, a full-service independent pharmaceutical marketing and communications agency, has announced the appointments of William Martino to Chief Commercial Officer and Jamie Caprio to Managing Director, Strategy. The newly created roles are the final piece of the full-service agency's reorganization plan.RevHealth welcomes William Martino as Chief Commercial Officer and Jamie Caprio as Managing Director, Strategy. Post this William Martino, Chief Commercial Officer Jamie Caprio, Managing Director, StrategyWith more than 20 years of leadership experience in healthcare marketing, Martino most recently served as chief commercial officer for 21GRAMS. Previously he served as executive director of growth at Evoke and chief growth officer at Wunderman Thompson Health."When I worked with William at Evoke, I recognized his cutting-edge perspective and future-forward vision for healthcare marketing," said Chief Executive Officer Ben Beckley. "He will be a key partner for our clients, and for me as we disrupt the traditional agency model."Caprio is also a 21GRAMS alum, who was most recently executive planning director for the agency

MORRISTOWN, N.J., July 30, 2024 /PRNewswire/ -- RevHealth, a full-service independent pharmaceutical marketing and communications agency, has announced the launch of AgencyOS, a proprietary AI agency platform that delivers optimized omnichannel campaign components at speed. Banner ads that took 2 weeks to develop are now done in 7 minutes.AgencyOS is the first AI offering from the agency through an ongoing partnership with PixieDust Labs , a leader in machine learning and integrated AI marketing solutions. RevHealth Chief Innovation Officer Chris Cullmann and PixieDust founder Doug Barr have been in a year-long collaboration to challenge the role of AI in the agency environment. The resulting system is being used to deliver crucial project elements including project and creative briefs, first timelines with milestones, first-draft manuscripts with referencing, resourcing and department mapping, drafting of product claims libraries, code and prototyping for emails, banners, search, and social media analytics and web-based reporting, and even, medical downloads and summaries."As an independent agency, we have the flexibility to build client-first products and services that make our client's lives easier," said CEO Ben Beckley. "AgencyOS allows our teams to explore and test, without sacrificing speed and efficiency."AgencyOS will be embedded across the agency and available to all RevHealth clients. For each client, the system is "taught" to understand the client's business requirements, brand and products, which then translates into tasks that used to take days or weeks being done in just minutes."From how we tackle non-personal promotions to the speed with which we can get through discovery for new projects to how we synthesize complex data sets for targeting, technology can free up our time in so many ways