Work Here?
Overview
RevOptimal is a marketing technology company providing audience intelligence and activation data. The company builds verified consumer and professional profiles, audience segments, targeting models, attribution, and measurement products. It serves advertisers, agencies, B2B marketers, healthcare marketers, political organizations, and revenue teams. Its operating model centers on data products and APIs connect identity, modeling, audience activation, privacy controls, and campaign analysis. Teams work across data engineering, machine learning, product, privacy, sales, marketing, and customer success. This structure supports consistent delivery across its products and services.
About RevOptimal
Industries
Data & Analytics
Enterprise Software
Company Size
N/A
Company Stage
N/A
Total Funding
N/A
Headquarters
N/A
Founded
N/A
Simplify's Take
What believers are saying
- 2026 Audience Unlimited beta with The Trade Desk validates product-market fit.
- Simplify Jobs says RevOptimal launched ID-free European audiences in 2026.
- Hiring for customer success and sales in 2026 signals expanding agency demand.
What critics are saying
- Privacy backlash can hit RevOptimal's data sourcing, especially under state attorney enforcement.
- The Trade Desk and FreeWheel can commoditize RevOptimal's audience packaging within months.
- No funding disclosure or durability signal leaves a small vendor vulnerable to platform shifts.
What makes RevOptimal unique
- Deterministic B2B audiences span resumes, associations, and validated education histories.
- 2026 The Trade Desk integrations extend activation across ID-free and EUID-based channels.
- FreeWheel added RevOptimal to political targeting partnerships in November 2025.
Help us improve and share your feedback! Did you find this helpful?
Benefits
Health Insurance
Dental Insurance
Vision Insurance
Paid Vacation
Company News
RevOptimum has launched its OTA Independence & Direct Revenue Strategy, an advisory programme designed to help independent and boutique hotels reduce dependence on online travel agencies and boost direct bookings. The programme aims to address rising distribution costs and increasing third-party platform control over pricing and guest acquisition. The service provides structured performance reviews covering OTA exposure, commission impact, pricing alignment, channel contribution balance and direct booking conversion strategy. It delivers customised action plans for hotels seeking greater control over revenue streams whilst maintaining distribution relationships. "Reducing OTA dependency isn't about eliminating distribution — it's about building a smarter, more balanced revenue ecosystem," said Scott Frothingham, Chief Revenue Management Officer at RevOptimum. The Dallas-based firm specialises in revenue optimisation for independent and boutique hotels.
To showcase this approach, GroupSolver, Inc. has recently partnered with RevOptimal, an exciting technology startup built by veterans from the market research industry.
RevOptimal is Hiring for 4 Jobs on Simplify!
Find jobs on Simplify and start your career today
About RevOptimal
Industries
Data & Analytics
Enterprise Software
Company Size
N/A
Company Stage
N/A
Total Funding
N/A
Headquarters
N/A
Founded
N/A
RevOptimal is Hiring for 4 Jobs on Simplify!
Find jobs on Simplify and start your career today