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Overview
Reverb is an online marketplace for musicians to buy, sell, and trade new, used, and vintage music gear. It operates as a peer-to-peer platform that links individual musicians, collectors, dealers, and manufacturers, enabling listings and transactions across instruments and gear like guitars, amps, pedals, and recording equipment. Sellers can list items for free and are charged a 5% commission on the final sale price plus a payment processing fee. The platform provides a price guide with real-time data, shipping assistance, and seller protection to support the sale process. Reverb differentiates itself from general marketplaces by focusing specifically on music gear and offering lower fees, tools tailored to gear transactions, and international support. The company aims to simplify buying and selling gear for the music community and to grow a global marketplace for musicians to find, trade, and access gear.
About Reverb
Industries
Data & Analytics
Consumer Software
Consumer Goods
Company Size
201-500
Company Stage
Acquired
Total Funding
$47M
Headquarters
Chicago, Illinois
Founded
2012
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Simplify's Take
What believers are saying
- Fender Certified Pre-Owned on Reverb strengthens inventory quality and brand credibility.
- Reverb Outlet and UK fee cuts target price-sensitive buyers and sellers in 2025.
- Servco’s Fender history and Creator Partners’ music portfolio support supplier relationships and strategic focus.
What critics are saying
- 2024 layoffs cut over 40 roles, weakening product, support, and trust-and-safety execution.
- Facebook Marketplace and eBay undercut Reverb on fees, squeezing seller acquisition and retention.
- Wallet locks funds on-platform, so regulators or trust backlash can trigger seller defections.
What makes Reverb unique
- Reverb’s 2025 independent ownership by Servco and Creator Partners aligns with musicians.
- Reverb Wallet launched in 2025, rewarding sellers with 1% cashback and faster payouts.
- Reverb UK relaunched in 2025 with 5% seller fees and shipping tools.
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Funding
Total Funding
$47M
Below
Industry Average
Funded Over
6 Rounds
Benefits
Health Insurance
Dental Insurance
Vision Insurance
Life Insurance
Disability Insurance
401(k) Company Match
Paid Vacation
Paid Sick Leave
Paid Holidays
Parental Leave
Adoption Assistance
Sabbatical Leave
Professional Development Budget
Growth & Insights and Company News
6 month growth
↓ -6%1 year growth
↓ -6%2 year growth
↓ -6%Reverb has just launched a redesigned version of the Reverb Wallet, aiming to give sellers on its platform faster access to funds and additional financial incentives.
Ansa, the fintech infrastructure solution enabling merchants, marketplaces, and platforms to launch branded customer wallets, today announced that Reverb, the world's largest online marketplace for musical instruments and gear, has successfully launched its Reverb Wallet experience powered by Ansa.
Mulberry partners with Reverb to protect new and used instruments.
Reverb representatives assert that the company will return to being an independent business and will not merge with Servco, Creator Partners, or any other companies they invest in.
Etsy has announced the sale of its musical instrument marketplace, Reverb, to Reverb IntermediateCo LLC, a subsidiary of Reverb Partners LLC. The buyers, affiliated with Servco Pacific Inc. and Creator Partners LLC, aim to support musicians. The transaction details remain undisclosed. This divestment, revealed in an SEC 8-K filing, comes a week before Etsy's Q1 2025 earnings report, likely to boost investor sentiment.
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About Reverb
Industries
Data & Analytics
Consumer Software
Consumer Goods
Company Size
201-500
Company Stage
Acquired
Total Funding
$47M
Headquarters
Chicago, Illinois
Founded
2012
Reverb is Hiring for 3 Jobs on Simplify!
Find jobs on Simplify and start your career today