Overview
Reverb is an online marketplace for musicians to buy, sell, and trade new, used, and vintage music gear. It operates as a peer-to-peer platform that links individual musicians, collectors, dealers, and manufacturers, enabling listings and transactions across instruments and gear like guitars, amps, pedals, and recording equipment. Sellers can list items for free and are charged a 5% commission on the final sale price plus a payment processing fee. The platform provides a price guide with real-time data, shipping assistance, and seller protection to support the sale process. Reverb differentiates itself from general marketplaces by focusing specifically on music gear and offering lower fees, tools tailored to gear transactions, and international support. The company aims to simplify buying and selling gear for the music community and to grow a global marketplace for musicians to find, trade, and access gear.
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Simplify's take
What believers are saying
- Reverb became independent on June 2, 2025, sharpening management focus on music gear.
- Ben Stahl became CEO on October 14, 2025, giving the company fresh operating leadership.
- Reverb UK relaunched September 10, 2025 with lower seller fees, signaling expansion discipline.
What critics are saying
- BBB logged 446 complaints in three years; support failures damage trust and repeat usage.
- Etsy's 2025 sale and 2024 layoffs signal pressure before Reverb's standalone reset.
- Fender and major brands can bypass Reverb with direct certified resale programs, crushing liquidity.
What makes Reverb unique
- Reverb owns the music-gear vertical; competitors lack its dense instrument-specific marketplace data.
- Fender Certified Pre-Owned on Reverb deepens supply with manufacturer-backed inventory and warranties.
- Reverb Wallet and 0% financing improve seller cash flow and buyer conversion.
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