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Overview
Right Formula is a global sports marketing agency that helps brands maximize their sponsorship investments across sports such as Formula 1, golf, rugby, and entertainment. It provides end-to-end, 360-degree services that guide clients from identifying partner opportunities and negotiating deals to executing fully integrated marketing strategies, including partnership strategy, creative ideation, PR and communications, live event design, digital campaigns, content production, and performance analysis. The company differentiates itself through its long-standing F1 heritage, a global footprint with offices in London, the US, and the Caribbean, and a strategy of deep, ongoing client partnerships, complemented by strategic acquisitions like Crunch Communications to bolster motorsport PR. Its goal is to help brands navigate sponsorships, activate partnerships effectively, and measure impact to drive sustained brand growth and value.
About Right Formula
Industries
Data & Analytics
Consulting
Entertainment
Company Size
51-200
Company Stage
N/A
Total Funding
N/A
Headquarters
London, United Kingdom
Founded
2009
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Simplify's Take
What believers are saying
- Qatar Airways retained Right Formula in April 2025 for a multi-year F1 program.
- Airwallex selected Right Formula in July 2024 to activate McLaren's partnership.
- Right Formula keeps expanding, adding Crunch and James Allen to deepen F1 capabilities.
What critics are saying
- F1 concentration leaves revenue exposed if one major sponsor cuts budgets in 2026.
- Crunch integration after December 2025 acquisition risks client churn and duplicated systems.
- Independent agencies face margin pressure as bigger holding companies outspend on data and creative.
What makes Right Formula unique
- Right Formula works across strategy, PR, digital, events, and content in one shop.
- It now spans every Formula 1 team and more than 40 international brands.
- James Allen joined in February 2026, adding elite F1 media and commercial access.
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Benefits
Hybrid Work Options
Flexible Work Hours
Performance Bonus
Gym Membership
Employee Discounts
401(k) Retirement Plan
Mental Health Support
Sabbatical Leave
Health Insurance
Professional Development Budget
Remote Work Options
Company News
Right Formula, a leading Formula 1 consultancy, has acquired Crunch Communications, a specialist motorsport communications agency, in a strategic move to strengthen its position within the F1 ecosystem. Financial terms were not disclosed. The acquisition brings together two independent consultancies that collectively support over 40 international brands and work with every Formula 1 team. Right Formula provides strategic sports sponsorship advisory, creative services and commercial consulting, whilst Crunch specialises in media relations, strategic counsel, social media and crisis management. Both organisations will continue operating independently whilst progressively integrating expertise and systems. Crunch will join the Right Formula Group immediately as a distinct business unit, with all existing client services continuing uninterrupted. The deal forms part of Right Formula's long-term growth strategy to build the most comprehensive independent consultancy in global motorsport.
Right Formula is Hiring for 7 Jobs on Simplify!
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About Right Formula
Industries
Data & Analytics
Consulting
Entertainment
Company Size
51-200
Company Stage
N/A
Total Funding
N/A
Headquarters
London, United Kingdom
Founded
2009
Right Formula is Hiring for 7 Jobs on Simplify!
Find jobs on Simplify and start your career today