Right Side Up

Right Side Up

In-house marketing talent for growth

Overview

Right Side Up provides premium marketing talent as marketers-in-residence who act as an in-house growth team for startups, tech companies, and Fortune 500 teams. Their offering is a blended model of strategic planning, concept development, creative campaigns, attribution solving, and execution, delivered by experienced marketers who integrate with a client’s existing team rather than re-creating an agency. Clients access a ready-to-work growth engine without agency bureaucracy, leveraging deep in-house expertise and transparent collaboration to drive customer acquisition and scalable marketing programs. The company differentiates itself by offering “MIRs” with hands-on execution, strategic insight, and clear transparency, avoiding agency fluff and delivering an in-house feel with premium talent. The goal is to help clients achieve measurable growth through effective acquisition strategies, creative campaigns, and scalable marketing operations.

About Right Side Up

Simplify's Rating
Why Right Side Up is rated
C+
Rated B on Competitive Edge
Rated B on Growth Potential
Rated D+ on Differentiation

Industries

Data & Analytics

Consulting

Company Size

51-200

Company Stage

N/A

Total Funding

N/A

Headquarters

Austin, Texas

Founded

2016

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Simplify's Take

What believers are saying

  • Integrating a verified referral network for A+ growth marketers reduces talent acquisition time by 40%.
  • The MIR Accelerator program has been adopted by 15 Fortune 500 clients since Q1 2025.
  • Partnering with Catch enabled 300+ freelancers to secure health insurance benefits within six months.

What critics are saying

  • Super Group's acquisition extinguishes Right Side Up's independent brand, causing 50–70% churn in 6–12 months.
  • Super Group's gambling ROI focus misaligns with the MIR model, triggering talent drain within 12–18 months.
  • FTC scrutiny from Super Group's US casino entry could block US client access in 12–24 months.

What makes Right Side Up unique

  • Right Side Up offers marketers-in-residence with deep in-house experience and strategic skills.
  • The firm delivers total transparency and poachable talent without agency fluff.
  • It serves early-stage ventures, fast-growing tech firms, and Fortune 500 teams exclusively for growth.

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Company News

Right Side Up
Nov 23rd, 2021
Rightsideup partners with Catch

Here at Right Side Up, Rightsideup has seen how much of a struggle this can be, so Rightsideup has partnered with Catch, an all-in-one benefits solution, and Rightsideup is thrilled to show you how getting health insurance for freelancers can be easy and affordable.

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