Right Side Up

Right Side Up

In-house marketing talent for growth

Overview

Right Side Up provides premium marketing talent as marketers-in-residence who act as an in-house growth team for startups, tech companies, and Fortune 500 teams. Their offering is a blended model of strategic planning, concept development, creative campaigns, attribution solving, and execution, delivered by experienced marketers who integrate with a client’s existing team rather than re-creating an agency. Clients access a ready-to-work growth engine without agency bureaucracy, leveraging deep in-house expertise and transparent collaboration to drive customer acquisition and scalable marketing programs. The company differentiates itself by offering “MIRs” with hands-on execution, strategic insight, and clear transparency, avoiding agency fluff and delivering an in-house feel with premium talent. The goal is to help clients achieve measurable growth through effective acquisition strategies, creative campaigns, and scalable marketing operations.

About Right Side Up

Simplify's Rating
Why Right Side Up is rated
C+
Rated C on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Data & Analytics

Consulting

Company Size

51-200

Company Stage

N/A

Total Funding

N/A

Headquarters

Austin, Texas

Founded

2016

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Simplify's Take

What believers are saying

  • Right Side Up updated careers July 2026, signaling active hiring and operating momentum.
  • The company claims 1,000-plus client partnerships, including Uber and CUUP.
  • It added GEO, lifecycle, affiliate, and paid social offerings for 2026 demand.

What critics are saying

  • Super Group's control after 2023 approval creates integration pressure and eventual brand dilution.
  • Consulting budgets froze in 2025-2026, and Right Side Up still depends on client spending.
  • AI-native agencies and in-house growth teams can commoditize senior-marketer intermediaries fast.

What makes Right Side Up unique

  • Super Group Holdings approved 2023 acquisition of 60% of Right Side Up.
  • Right Side Up offers fractional talent, agency teams, and full-time recruiting from one platform.
  • Its fully remote, senior-marketer collective promises 2-day recommendations and 2-week placements.

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Company News

Bizcommunity
Nov 3rd, 2023
Super Group gets green light to acquire Right Side Up

Super Group gets green light to acquire Right Side Up.

Right Side Up
Nov 23rd, 2021
Rightsideup partners with Catch

Here at Right Side Up, Rightsideup has seen how much of a struggle this can be, so Rightsideup has partnered with Catch, an all-in-one benefits solution, and Rightsideup is thrilled to show you how getting health insurance for freelancers can be easy and affordable.

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