Right Side Up

Right Side Up

In-house marketing talent for growth

Overview

Right Side Up provides premium marketing talent as marketers-in-residence who act as an in-house growth team for startups, tech companies, and Fortune 500 teams. Their offering is a blended model of strategic planning, concept development, creative campaigns, attribution solving, and execution, delivered by experienced marketers who integrate with a client’s existing team rather than re-creating an agency. Clients access a ready-to-work growth engine without agency bureaucracy, leveraging deep in-house expertise and transparent collaboration to drive customer acquisition and scalable marketing programs. The company differentiates itself by offering “MIRs” with hands-on execution, strategic insight, and clear transparency, avoiding agency fluff and delivering an in-house feel with premium talent. The goal is to help clients achieve measurable growth through effective acquisition strategies, creative campaigns, and scalable marketing operations.

About Right Side Up

Simplify's Rating
Why Right Side Up is rated
C
Rated C on Competitive Edge
Rated B on Growth Potential
Rated D+ on Differentiation

Industries

Data & Analytics

Consulting

Company Size

51-200

Company Stage

N/A

Total Funding

N/A

Headquarters

Austin, Texas

Founded

2016

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Simplify's Take

What believers are saying

  • August 2026 hiring shows active demand across growth and creative consulting.
  • Catch partnership broadens freelancer benefits, strengthening contractor recruiting and retention.
  • Expanded 2026 offerings in GEO and marketing ops increase wallet share with existing clients.

What critics are saying

  • Super Group controls 60% after 2023 approval, limiting independence and employer-brand credibility.
  • 21 open roles in August 2026 signal delivery strain or aggressive utilization requirements.
  • Client churn hits fast if performance attribution slips during 2026 market tightening.

What makes Right Side Up unique

  • Marketers-in-residence model embeds senior talent inside client teams without agency overhead.
  • 2026 careers show breadth: growth, lifecycle, affiliate, SEO, analytics, and creative.
  • Remote U.S. team and named enterprise clients, including DoorDash, Uber, Stripe, Tabasco.

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Company News

Bizcommunity
Nov 3rd, 2023
Super Group gets green light to acquire Right Side Up

Super Group gets green light to acquire Right Side Up.

Right Side Up
Nov 23rd, 2021
Rightsideup partners with Catch

Here at Right Side Up, Rightsideup has seen how much of a struggle this can be, so Rightsideup has partnered with Catch, an all-in-one benefits solution, and Rightsideup is thrilled to show you how getting health insurance for freelancers can be easy and affordable.

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