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Rise Alliance

Non-adversarial MCA debt restructuring for SMBs

Overview

Rise Alliance helps small and mid-sized businesses resolve financial distress tied to Merchant Cash Advance debt by providing debt settlement and personal guarantee resolution as part of Second Wind Consultants. Using the RISE Program—Restructure, Insulate, Strategize, Emerge—the approach restructures payments, shields the business from aggressive collection actions, guides credit rehabilitation, and re-enters traditional lending markets with support from a national funding network (potentially including Article 9 restructurings). It differentiates itself with a non-adversarial, structured workflow that preserves the business as a going concern and collaborates with creditors, lenders, attorneys, and turnaround professionals rather than pursuing litigious relief. The goal is to stabilize cash flow, protect stakeholder value, and return the business to normal credit markets while escaping high-cost MCA debt.

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About Rise Alliance

Simplify's Rating
Why Rise Alliance is rated
C+
Rated B on Competitive Edge
Rated B on Growth Potential
Rated D+ on Differentiation

Industries

ConsultingFinancial ServicesLegal

Company Size

11-50

Company Stage

N/A

Total Funding

N/A

Headquarters

New York City, New York

Founded

2022

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Simplify's take

What believers are saying

  • Rise Alliance updated team pages November 2026, signaling active branding and hiring visibility.
  • Second Wind claims roughly 1,600 Article 9 reorganizations, a strong proof point for sales.
  • The February 2026 merger with Second Wind broadened lender, attorney, and funding networks.

What critics are saying

  • Bronstin v. Polaris Business Strategic Advisors Inc. filed August 20, 2026 in SDNY under TCPA.
  • Barr v. Polaris Business Strategic Advisors Inc. n/k/a Rise entered default in February 2026.
  • A growing litigation docket against Rise Alliance threatens lender trust and referral volume by 2027.

What makes Rise Alliance unique

  • Rise Alliance pairs MCA workouts with Article 9 reorganizations through Second Wind Consultants.
  • Aaron Todrin and Adam Duso bring long-running turnaround experience since 2009 and 2017.
  • The RISE Program bundles restructuring, insulation, strategy, and credit rehabilitation into one workflow.

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Benefits

  • Unlimited Paid Time Off
  • Health Insurance
  • Dental Insurance
  • Vision Insurance
  • 401(k) Retirement Plan
  • Gym Membership
  • Company Social Events

Growth & Insights

6 month growth

-2%

1 year growth

-2%

2 year growth

-2%

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