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Rise Alliance

Non-adversarial MCA debt restructuring for SMBs

Overview

Rise Alliance helps small and mid-sized businesses resolve high-cost Merchant Cash Advance debt through non-adversarial debt settlement and personal guarantee resolution as part of Second Wind Consultants. It uses the RISE Program—Restructure, Insulate, Strategize, Emerge—to restructure payments, shield cash flow from collectors, rehabilitate credit, and re-enter conventional financing with a network of funders. It differentiates itself by avoiding aggressive litigation, preserving the business as a going concern, and leveraging creditor-friendly, collaborative restructuring through its parent firm’s non-judicial restructuring expertise. The goal is to stabilize cash flow, protect business value for stakeholders, and return the company to normal credit markets.

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About Rise Alliance

Simplify's Rating
Why Rise Alliance is rated
C
Rated C on Competitive Edge
Rated B on Growth Potential
Rated D+ on Differentiation

Industries

ConsultingFinancial ServicesLegal

Company Size

11-50

Company Stage

N/A

Total Funding

N/A

Headquarters

New York City, New York

Founded

2022

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Simplify's Take

What believers are saying

  • Rise Alliance said on August 11, 2026 it handled over 2,000 engagements.
  • Those 2026 engagements addressed over $300 million in MCA obligations, up 30%.
  • ABF Journal named Michael Petrecca a 2026 NEXTGEN award winner in May 2026.

What critics are saying

  • Second Wind is a defendant in Delaware Chancery case 2024-0733, adding legal noise.
  • Rise Alliance depends on founder-led credibility; Michael Petrecca and Todrin dominate the brand.
  • MCA settlement firms face commoditization; clients can switch to cheaper negotiators within weeks.

What makes Rise Alliance unique

  • Rise Alliance’s 2024 merger with Polaris created a dedicated MCA-resolution division.
  • Second Wind says Aaron Todrin led 1,600 Article 9 restructures by 2026.
  • Rise Alliance markets a full RISE workflow: restructure, insulate, strategize, emerge.

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Benefits

  • Unlimited Paid Time Off
  • Health Insurance
  • Dental Insurance
  • Vision Insurance
  • 401(k) Retirement Plan
  • Gym Membership
  • Company Social Events

Growth & Insights

Headcount

6 month growth

0%

1 year growth

0%

2 year growth

0%

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