Ritual

Ritual

Produces traceable, high-quality multivitamins

About Ritual

Simplify's Rating
Why Ritual is rated
B-
Rated D+ on Competitive Edge
Rated B on Growth Potential
Rated A on Rating Differentiation

Industries

Biotechnology

Healthcare

Consumer Goods

Company Size

11-50

Company Stage

Series B

Total Funding

$40.5M

Headquarters

Sunnyvale, California

Founded

2015

Overview

Ritual produces high-quality multivitamins that are traceable and designed for health-conscious individuals, including women, men, and expectant mothers. Their products are formulated using research on diets and genetics, ensuring they contain essential nutrients like D3 and Omega-3. Ritual stands out from competitors by offering a fully transparent supply chain, disclosing ingredient sources and studies that support their products, which appeals to consumers who want to know what they are taking. The company operates on a direct-to-consumer model, selling primarily through its website, where customers can buy individual bottles or subscribe for regular deliveries. Ritual's goal is to provide reliable, scientifically-backed vitamin supplements while ensuring convenience and customer loyalty.

📈
Significant Headcount Growth
Simplify Jobs

Simplify's Take

What believers are saying

  • Ritual's direct-to-consumer model ensures steady revenue and customer loyalty.
  • The plant-based supplement market is growing, benefiting Ritual's vegan product line.
  • Ritual's Sleep BioSeries™ Melatonin is clinically proven to optimize sleep patterns.

What critics are saying

  • Increased competition in the vegan Omega-3 market may dilute Ritual's market share.
  • The multi-tablet system of Sleep BioSeries™ Melatonin may deter potential customers.
  • Collaboration with EigenLayer for AI-driven DApps may confuse Ritual's brand identity.

What makes Ritual unique

  • Ritual offers a fully traceable supply chain, rare in the nutraceutical industry.
  • The company emphasizes scientific rigor, using research to formulate effective multivitamins.
  • Ritual's products are vegan-friendly, gluten-free, non-GMO, and free from synthetic fillers.

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Funding

Total Funding

$40.5M

Below

Industry Average

Funded Over

3 Rounds

Series B funding is typically for startups that have proven their business model and need more funding to expand rapidly—often by entering new markets or adding more products. Investors are usually venture capital firms that specialize in later-stage investments.
Series B Funding Comparison
Below Average

Industry standards

$35M
$30M
Patreon
$45M
Linktree
$65M
Substack
$100M
ClickUp

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

401(k) Company Match

Unlimited Paid Time Off

Paid Holidays

Family Planning Benefits

Mental Health Support

Annual Wellness stipend

Monthly Childcare Allowance

Technology Allowance

New hire Work from Home stipend

Growth & Insights and Company News

Headcount

6 month growth

55%

1 year growth

7%

2 year growth

7%
Arabic Week
Apr 4th, 2025
Global Omega-3 Supplements Market is expected to reach US$ 14.1 billion by 2031

In January 2024, Ritual launched Omega-3 DHA + EPA, a vegan supplement with 500 mg of omega-3s in a 2:1 DHA to EPA ratio.

PR Newswire
Nov 21st, 2024
Dreamday Welcomes Ritual, The Bouqs Co., Set Active, Lyma, Larq, And Marie Veronique To Its Expanding Portfolio Of Category-Defining Brands

The PR Affiliate Agency Announces Key New Clients and Strategic Hires for Q4 2024. LOS ANGELES, Nov. 19, 2024 /PRNewswire/ -- Dreamday, the pioneering, award-winning Performance PR agency renowned for partnering with category-defining brands, is excited to announce its appointment as Agency of Record for Ritual, The Bouqs Co., SET Active, LYMA, LARQ, and MARIE VERONIQUE. Alongside these wins, Rebecca McMahon joins Dreamday as Senior Director of Affiliate, bringing her expertise to strengthen affiliate initiatives across the agency

PR Newswire
Aug 23rd, 2024
Clinical Trial Proves Ritual'S Sleep Bioseries™ Melatonin Optimizes Melatonin Release Throughout The Night*† ††

Sleep BioSeries™ technology is clinically proven to provide time-release sleep support, and is shown to help fall asleep faster, achieve better deep sleep patterns and help wake up fresh and rested.*† †† ◆LOS ANGELES, Aug. 23, 2024 /PRNewswire/ -- Ritual , the traceable health and wellness brand working to raise the safety and efficacy standards in the supplement industry, announced the completion of a clinical trial on its Sleep BioSeries™ Melatonin , a sleep support supplement formulated with 5mg of pure Italian melatonin, proven to support the natural cycle of sleep-wake patterns.*†Sleep BioSeries™ Melatonin is clinically shown to reach peak melatonin levels faster than placebo and promote sustained melatonin levels in the blood throughout the night before tapering off at the 6-hour mark towards morning.*†"Melatonin products on the market are mostly either instant-release, which can help you fall asleep quickly but may wear off soon, or slow/extended-release, which provide sustained support but may lack the immediate effect needed to fall asleep," said Mastaneh Sharafi Ph.D., R.D., Senior Vice President of Science and Innovation at Ritual. "We formulated Sleep BioSeries™ with our innovative BioSeries™ technology to provide both immediate and sustained support, to promote better sleep patterns. We're proud to have demonstrated the efficacy of this technology in a pharmacokinetic and 2-week supplementation clinical trial."*††The randomized, double-blind, placebo-controlled, crossover design was used to assess the pharmacokinetics (N=10) and 2-week supplementation (N=12) effects of Sleep BioSeries™ Melatonin. Participants were adults ranging in age from 18 to 31 with reported sleep difficulty.*With 1mg of instant release Melatonin in the first tablet to support falling asleep, Sleep BioSeries™ Melatonin is clinically shown to reduce time to fall asleep by 43% .* ‡‡With 3mg of extended release Melatonin in the second tablet to support restful sleep. Sleep BioSeries™ Melatonin is clinically proven to support better deep sleep patterns.* ††With 1 mg of extended Melatonin in the third tablet that tapers off by the morning

BeInCrypto
Aug 7th, 2024
Nillion Teams Up with Ritual for Decentralized Blind AI Inference Technology

Nillion teams up with Ritual for decentralized blind AI inference technology.

The Bulletin Time
Apr 26th, 2024
Al Pacino and Dan Stevens Star as Priests in the New Horror Movie 'The Ritual'

The worldwide right of 'The Ritual' was acquired by XYZ Films.

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