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Overview
Ritual operates a mobile ordering app for takeout from local restaurants and coffee shops, mainly for office workers. Users browse menus, pay ahead, and pick up without lines; Piggyback lets coworkers add items to an existing order, enabling a peer-to-peer workplace delivery workflow. It earns revenue by charging partner restaurants a 10-15% commission on app-driven sales and offers Ritual for Companies meal credits; it also launched Ritual ONE, a white-label, commission-free ordering option for restaurants on their own sites. Its goal is to help restaurants grow orders and make office dining easier for employees, adapting after pandemic challenges and shifting to partner-focused solutions as the founders moved to Shopify.
About Ritual
Industries
Food & Agriculture
Consumer Software
Enterprise Software
Company Size
11-50
Company Stage
Late Stage VC
Total Funding
$166.3M
Headquarters
Toronto, Canada
Founded
2014
Simplify's Take
What believers are saying
- Ritual ONE adoption by restaurants generates recurring SaaS revenue independent of commissions.
- Corporate meal credit programs create B2B revenue streams and employer lock-in.
- Shopify acquisition of co-founders signals technology value and potential integration opportunities.
What critics are saying
- Founding team departure to Shopify removes core architects during operational instability.
- Repeated layoffs (50% in 2020, 16% in 2025) indicate structural unprofitability.
- Hybrid work persistence suppresses office worker base, Ritual's primary addressable market.
What makes Ritual unique
- Social ordering via 'Piggyback' feature enables peer-to-peer workplace food delivery networks.
- Commission-free Ritual ONE white-label system reduces restaurant switching costs and dependency.
- Free delivery model for walkable distances contrasts with competitor delivery fees.
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Funding
Total Funding
$166.3M
Above
Industry Average
Funded Over
5 Rounds
Insight Partners
Greylock PartnersBenefits
Health Insurance
Unlimited Paid Time Off
Remote Work Options
Growth & Insights and Company News
6 month growth
↑ 6%1 year growth
↑ 3%2 year growth
↑ 6%As prospect of recession looms amid rising inflation, Ritual has laid off 23 employees. Toronto-based food ordering and mobile pickup app Ritual has laid off 23 employees to “prepare for a recession.”
Veteran CPO Joins Algolia with a Strong Record of Driving Growth and Culture on a Global Scale. Algolia, the leading API Platform for Search & Discovery, announced the appointment of Lorena Scott as Chief People Officer (CPO) to support employees and enhance Algolia’s strong, inclusive culture as the company enters a new phase of growth, development, and innovation. With more than a decade of people management experience, Lorena has a proven track record of scaling people functions on a global scale
New York State has partnered with Ritual to provide restaurants with a subscription-based online ordering platform for free through the end of March or April 2021, depending on merchant participation.
Toronto-based food ordering and mobile pickup startup Ritual has reportedly raised $29.8 million CAD ($22 million USD) from existing investors.
The partnership will see Ritual offer free access to its 'One' service that makes it easy for restaurants and food services to accept digital orders.
There are no jobs for Ritual right now.
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About Ritual
Industries
Food & Agriculture
Consumer Software
Enterprise Software
Company Size
11-50
Company Stage
Late Stage VC
Total Funding
$166.3M
Headquarters
Toronto, Canada
Founded
2014
There are no jobs for Ritual right now.
Find jobs on Simplify and start your career today