Roam

Roam

Location SDK platform for mobile apps

Overview

Roam.ai is a location technology platform that provides developers with SDKs and APIs to add accurate, battery-efficient location features to mobile apps on iOS and Android. It uses an AI-powered algorithm to learn user behavior and sensor fusion of GPS, gyroscope, and accelerometer to collect location data at optimal times, achieving about 5-meter precision while significantly reducing battery drain (claimed 90% less than standard tracking). The platform supports real-time tracking, geofencing, offline tracking, mock location prevention, and trip histories, and offers a tiered subscription model with a freemium tier for developers. Roam.ai serves customers across logistics, delivery, ride-hailing, retail, and fitness, enabling location-based services without building the underlying location tech from scratch. In December 2023, Roam.ai was acquired by Echo Analytics to integrate its SDK into a broader location intelligence platform.

About Roam

Simplify's Rating
Why Roam is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Data & Analytics

Enterprise Software

AI & Machine Learning

Company Size

1-10

Company Stage

Seed

Total Funding

$1.2M

Headquarters

Amsterdam, Netherlands

Founded

2017

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Simplify's Take

What believers are saying

  • Echo Analytics still markets Roam's battery-efficient SDK on its 2026 website.
  • GeoPersona launched broader 2026 segmentation, creating cross-sell demand for location infrastructure.
  • Roam's acquisition by Echo added larger enterprise reach across Europe and U.S. advertisers.

What critics are saying

  • Echo Analytics absorbed Roam.ai in December 2023, limiting standalone strategy and brand value.
  • GeoPersona and Footfall shift attention toward analytics, risking Roam's SDK commoditization.
  • Google Maps Platform and Apple location APIs can outspend Roam on distribution and defaults.

What makes Roam unique

  • Echo Analytics pairs Roam.ai's SDK with mobility data and GeoPersona segmentation.
  • Roam.ai’s battery-efficient, five-meter location SDK remains the core developer wedge.
  • Amsterdam headquarters plus Bangalore engineering gave Roam.ai global product velocity before acquisition.

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Funding

Total Funding

$1.2M

Below

Industry Average

Funded Over

3 Rounds

Seed funding is usually the first official round after pre-seed, when a startup has a prototype or concept. It’s typically used to develop the product, test the market, and start building the team. Investors here are often angel investors or early-stage venture capitalists.
Seed Funding Comparison
Below Average

Industry standards

$3.3M
$1.5M
Slack
$2M
Netflix
$2.3M
Instacart
$3M
Robinhood

Benefits

Relocation Assistance

Company News

Airbridge
Nov 22nd, 2023
Echo Analytics acquires Roam.ai ! - Airbridge Equity Partners

On this momentous Election Day in the Netherlands, we at Airbridge Equity Partners are happy to announce another exit from our portfolio. Echo Analytics, based in Paris and founded by Sebastien Rigogne and Adam Ejsmont, has acquired Roam.ai (Amsterdam) a promising venture from our first fund. Roam.ai, established by Manoj Adithya (Amsterdam) and Jothi Pryadharshan in Bangalore, has been at the forefront of providing battery-efficient, … Continued

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