Overview

Roarington builds a digital ecosystem for classic car lovers by creating digital twins of real cars through on-site 3D scans and data preparation, enabling immersive models for driving simulators, virtual shows, and online experiences. Built with Unreal Engine, it organizes districts such as the Exhibition District with showrooms from brands like Pininfarina, Zagato, and Mercedes-Benz Heritage; the eRacing Experience for driving digital twins in high-end simulators and virtual races; and the Media House with classic-car news and stories. It also runs a marketplace to trade real and digital assets (including NFTs) and to buy virtual land in the Roarington House district. Its goal is to preserve automotive heritage, engage a younger audience, and sustain a digital community around motor heritage by bridging real and virtual car worlds.