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Roc Nation is a global entertainment company based in New York that builds and manages talents across music, sports, and media. Its activities span artist management, brand partnerships, and development of creative projects, with a roster that includes musicians, producers, actors, and athletes. Roc Nation Sports focuses on representing and growing athletes’ careers through marketing, endorsements, media, and branding strategies. Team Roc, the philanthropic arm started in 2018, works to improve education, emergency relief, criminal justice, and health and wellness, having helped millions and moved tens of millions of dollars for social impact. The company’s goal is to grow careers and brands while creating positive change in communities around the world by combining entertainment, sports, philanthropy, and technology partnerships.
Industries
Enterprise Software
Entertainment
Company Size
501-1,000
Company Stage
N/A
Total Funding
N/A
Headquarters
New York City, New York
Founded
2008
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Jay-Z and Google Maps are taking fans on a tour through hip-hop history. Thirty years after releasing Reasonable Doubt, Jay-Z is giving fans a new way to experience the story behind one of hip-hop's most influential albums. As part of the ongoing celebration... Updated Jun 29, 2026 3:02 PM EDT Thirty years after releasing Reasonable Doubt, Jay-Z is giving fans a new way to experience the story behind one of hip-hop's most influential albums. As part of the ongoing celebration of the album's 30th anniversary, Roc Nation has teamed up with Google Maps to create an interactive guide highlighting the New York City locations that helped shape Jay-Z's rise from Brooklyn hustler to global music icon. The digital map takes fans through landmarks tied to his early life, career, and the lyrics that made Reasonable Doubt a classic. From the neighborhoods that inspired his storytelling to locations featured in music videos and in career-defining moments, the experience offers a deeper look into the city that helped shape one of rap's greatest artists. The Google Maps activation is just one piece of a larger anniversary celebration. Fans can also explore immersive pop-up experiences throughout New York City, featuring rare memorabilia, exclusive merchandise, archival footage, and exhibits celebrating JAY-Z's legendary debut album. Released in 1996, Reasonable Doubt wasn't an immediate commercial blockbuster, but over the years it has become widely regarded as one of the greatest hip-hop albums ever recorded. Three decades later, its influence continues to shape artists across generations. Whether you're a lifelong Hov fan or discovering the album for the first time, this interactive map offers a unique chance to see New York City through the eyes of one of its greatest storytellers. Would you take the JAY-Z tour if you were visiting NYC? Visit the full experience page to view dates here. Randi Moultrie is a Charleston, South Carolina native and has been in the radio industry for the last few years in Charlotte. Randi started with Beasley Media Group as an intern in 2019 and is now thriving in the digital world. Randi enjoys writing about her favorite foods (especially pizza) and all things fashion and travel. As one who loves taking trips to find new foods, it's not surprising that she enjoys writing about both! Stay connected with the hottest celebrity, music and Tampa/St. Pete stories, exclusive contests, games, and more!
JAY-Z's Reasonable Doubt turns 30 with Roc-A-Fella Nike Air Force 1 preview and Mitchell & Ness collection. Thirty years after JAY-Z released his landmark debut album Reasonable Doubt, the legacy of the Brooklyn classic is being celebrated through music, fashion, sportswear and New York City culture. Fashion & Style As part of the JAŸ-Z30 anniversary campaign, a special Roc-A-Fella-inspired Nike Air Force 1 Low has surfaced, bringing back one of hip-hop's most influential sneaker collaborations. The clean white sneaker features the signature Roc-A-Fella logo on the heel in blue, paying homage to the original Nike Air Force 1s connected to JAY-Z's iconic Roc-A-Fella Records era. The original Roc-A-Fella Air Force 1 became one of the most coveted sneakers in hip-hop history. Its connection to JAY-Z, Dame Dash, Kareem "Biggs" Burke and the Roc-A-Fella movement made it far more than footwear. It represented ambition, ownership, Brooklyn pride and the rise of a new generation of music entrepreneurs who changed the culture. While sneaker fans are still waiting for full retail details surrounding the latest Air Force 1, the appearance of the special edition has already created major excitement among collectors and longtime Roc-A-Fella supporters. The celebration also includes a limited-edition Mitchell & Ness x Roc Nation x JAY-Z Reasonable Doubt collection. Inspired by the album's 1996 release and JAY-Z's Brooklyn roots, the capsule brings together classic sportswear silhouettes with the visual language of the Roc-A-Fella era. Standout pieces include New York Yankees jerseys, satin jackets, bomber jackets, graphic T-shirts and commemorative accessories. The collection blends baseball heritage, New York streetwear and hip-hop history into wearable collector's items designed for fans who understand the importance of the album. One of the most notable pieces is the black New York Yankees baseball jersey, featuring album-inspired details, the Roc-A-Fella Records logo, a Yankees chest logo and a 1996 World Series patch. The jersey captures the energy of New York in the mid-1990s, when JAY-Z was transforming from a gifted lyricist into one of the most important cultural figures in music. The fashion releases are part of a larger citywide celebration of Reasonable Doubt. Roc Nation has launched immersive JAŸ-Z30 pop-up experiences in Brooklyn and Manhattan, giving fans access to exclusive merchandise, archival visuals, rare music releases and artifacts connected to JAY-Z's career. Fashion & Style Released in 1996, Reasonable Doubt introduced the world to JAY-Z's sharp lyricism, business-minded storytelling and unmistakable New York perspective. With songs including "Can't Knock the Hustle," "Dead Presidents II," "D'Evils" and "Feelin' It," the album became a defining work in hip-hop history. Three decades later, Reasonable Doubt remains a blueprint for artists, entrepreneurs and creatives. The Nike Air Force 1 preview and Mitchell & Ness collection prove that its influence continues far beyond music. From Brooklyn streets to global fashion, JAY-Z's first album is still setting the standard. The JAY-Z x Roc Nation x Mitchell & Ness Reasonable Doubt 30th Anniversary collection is available through select retailers and online while supplies last.
Roc Nation unveils activations & experiences across New York City celebrating JAŸ-Z 30. Sheen Magazine June 23, 2026 Citywide Activations To Begin June 22, Leading to the 30th Anniversary of JAŸ-Z's Debut Album, Reasonable Doubt Moments Include Immersive Pop-Ups, Brooklyn Public Library Special Edition Library Cards, and More Roc Nation unveiled the first of a series of immersive New York City partnerships, activations and experiences honoring the 30th anniversary of Reasonable Doubt, the landmark debut album that introduced the world to JAŸ-Z and launched the career of one of music's most influential artists. From a nationwide radio broadcast to immersive experiences and a limited-edition commemorative library card, the JAŸ-Z 30 celebration spans partners, mediums, and boroughs - honoring JAŸ-Z's debut album and career. Immersive JAŸ-Z 30 pop-ups open June 25 at 11 AM ET in lower Manhattan and the Dumbo area of Brooklyn, offering limited edition bespoke JAŸ-Z 30 items. Go towww.jayz30.com to reserve your space and guarantee entry. iHeartRadio will commemorate the 30th anniversary with a powerful on-air retrospective nationwide. The campaign launches at midnight on June 22 with the nationwide broadcast of JAY-Z's historic Rock & Roll Hall of Fame induction speech. The campaign continues to June 25th, when iHeart partners with Roc Nation on a very special surprise for the city and culminates at midnight, when iHeartRadio broadcasts Reasonable Doubt in its entirety. Brooklyn Public Library (BPL) and Roc Nation have partnered to release the JAY-Z 30 Limited Edition Library Card, a commemorative card honoring the 30th anniversary of Reasonable Doubt. Beginning June 25th, the card will be available at all BPL locations systemwide on a first-come, first-served basis while supplies last. At Marcy Library, visitors can browse and borrow titles from JAY-Z's curated Booklist on a dedicated display shelf featuring volumes donated by Roc Nation. Additional experiences across the city will feature immersive pop-ups, exclusive merchandise, music, and food, with more details to be announced. JAŸ-Z 30 is a year-long celebration marking thirty years since the release of JAŸ-Z's classic debut album, Reasonable Doubt. The initiative honors JAŸ-Z's body of work as a living cultural archive through concerts, immersive experiences, exclusive products, and special events throughout 2026 and beyond.
Jemele Hill and Charlamagne defend Jay-Z over Target partnership amid boycott backlash. Posted on June 22, 2026 Media personalities Jemele Hill and Charlamagne Tha God have defended Jay-Z following criticism surrounding his latest partnership with Target to promote a special anniversary edition of his classic debut album, Reasonable Doubt. The controversy erupted after Jay-Z and Roc Nation announced an exclusive vinyl release with Target to commemorate the 30th anniversary of the landmark album. Critics on social media questioned the timing of the partnership, pointing to ongoing consumer boycotts targeting the retail giant and accusing the rapper of repeatedly aligning himself with corporations facing criticism from Black communities. Some critics argued that Jay-Z has a history of appearing to side with major institutions during moments of public backlash. Many referenced his 2019 partnership between Roc Nation and the NFL, which came after former NFL quarterback and activist Colin Kaepernick became a polarizing figure for kneeling during the national anthem to protest racial injustice. Discover more celebrities Politics (Right) Government At the time, Jay-Z's collaboration with the NFL sparked debate among activists and fans, with some arguing that the league had not adequately addressed concerns surrounding Kaepernick's treatment. Others believed Jay-Z's involvement created opportunities for meaningful change within the organization. The latest criticism has also reignited long-running online conspiracy theories linking Jay-Z to secret societies, including claims involving the so-called Illuminati, allegations that have circulated for years without evidence. Speaking on the Higher Learning podcast, sports journalist and commentator Jemele Hill pushed back against the criticism, arguing that many artists have entered similar retail partnerships without facing the same level of scrutiny. Hill noted that numerous musicians, including Kendrick Lamar, have previously released exclusive vinyl editions through Target. "There's a lot of people who are just now finding that out, in part because of the boycott," Hill said. She also suggested there is no evidence that Jay-Z personally initiated or led the partnership discussions. Charlamagne Tha God echoed those sentiments, describing the backlash as selective outrage. Speaking on his podcast, Charlamagne argued that exclusive retail partnerships have become standard practice across the music industry and questioned why Jay-Z was being singled out. "I think it's selective outrage," he said, pointing out that many major artists have used Target as a distribution partner for exclusive music releases. The debate has divided fans online, with supporters arguing that Jay-Z is being unfairly criticized for engaging in a common industry practice, while detractors maintain that influential public figures should be more mindful of corporate partnerships during active boycott campaigns. Discover more Neither Jay-Z nor Roc Nation has publicly responded to the criticism surrounding the Target promotion. Loading... Discover more Talk Radio Business Formation Celebrities & Entertainment News Discover more Same-Sex Marriage Celebrities
Chelsea Football Club announces strategic partnership with Roc Nation Sports International to accelerate U.S. Audience growth. Club teams with Roc Nation Sports International to fuse football, music and culture in bid to win over new American fans Chelsea Football Club and Roc Nation Sports International launch a new strategic partnership focused on music, culture, and US fan engagement On May 14, 2026, Chelsea Football Club announced a new strategic partnership with Roc Nation Sports International (RNSI), marking a significant step in the club's ambition to accelerate growth and deepen fan engagement across the United States. Founded in 2008, Roc Nation is a world-renowned full-service entertainment company encompassing artist management, publishing, touring, film, and philanthropy. Following the 2013 launch of Roc Nation Sports in the US, the agency further expanded its footprint in September 2019 with the opening of its London office. Over the last seven years, RNSI has established itself as one of the top 10 football agencies in the world, delivering premium 360-degree representation to a world-class roster of clients and global sports organizations. Stamford Bridge becomes the backdrop for Chelsea FC's latest push to grow its cultural presence in the US market The partnership with Chelsea FC will focus on positioning the iconic club at the intersection of football, music, culture and entertainment, leveraging culturally relevant collaborations to drive brand awareness and meaningful fan engagement in the US market. Through a connected strategy spanning music, influencer and sports-led storytelling, the collaboration will aim to expand the club's reach among US audiences while increasing engagement across key platforms. To celebrate the launch of this landmark partnership, Chelsea fans will have the opportunity to win a limited edition Roc Nation CFC shirt signed by Grammy winning record producer DJ Khaled. At the heart of the partnership is a shared belief that football culture extends far beyond the pitch. Together, Chelsea and Roc Nation Sports International will develop campaigns and activations that authentically tap into US pop culture, positioning the club as a relevant and aspirational lifestyle brand. Chelsea FC and Roc Nation Sports International bring football, music, and culture together through a new global partnership Scott Fenton, Brand Director for Chelsea Football Club, welcomed this exciting partnership. "This partnership represents a major step forward in how we connect with our fans in the United States. By leaning into culture, music, and creativity we are building deeper, more authentic relationships with a new generation of supporters who see football as a lifestyle." Michael Yormark, President of Roc Nation Sports International, said it was another special moment to join forces with a football powerhouse such as Chelsea. "Football has never been more culturally influential in the US. Our ambition is to help Chelsea show up in the moments, platforms, and conversations that truly matter to the modern fan. We are proud to partner with a club that shares our ethos of being different and pushing boundaries." The partnership will roll out through a series of integrated campaigns, exclusive content drops, and live experiences over the coming months. A Roc Nation-branded Chelsea FC jersey sits pitchside at Stamford Bridge as the club launches its new partnership with Roc Nation Sports International The products and experiences featured on RESIDENT(TM) are independently selected by its editorial team. Resident may receive compensation from retailers and partners when readers engage with or make purchases through certain links.
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Industries
Enterprise Software
Entertainment
Company Size
501-1,000
Company Stage
N/A
Total Funding
N/A
Headquarters
New York City, New York
Founded
2008
Find jobs on Simplify and start your career today