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Roc Nation

Entertainment company: artist management and sports

Overview

Roc Nation is a global entertainment company based in New York that builds and manages talents across music, sports, and media. Its activities span artist management, brand partnerships, and development of creative projects, with a roster that includes musicians, producers, actors, and athletes. Roc Nation Sports focuses on representing and growing athletes’ careers through marketing, endorsements, media, and branding strategies. Team Roc, the philanthropic arm started in 2018, works to improve education, emergency relief, criminal justice, and health and wellness, having helped millions and moved tens of millions of dollars for social impact. The company’s goal is to grow careers and brands while creating positive change in communities around the world by combining entertainment, sports, philanthropy, and technology partnerships.

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About Roc Nation

Simplify's Rating
Why Roc Nation is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Entertainment

Company Size

501-1,000

Company Stage

N/A

Total Funding

N/A

Headquarters

New York City, New York

Founded

2008

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What believers are saying

  • Apple Music, NFL, and Roc Nation announced Jay-Z for Super Bowl LXI on October 26, 2026.
  • Roc Nation's Bad Bunny halftime show won seven Emmys on September 6, 2026.
  • The 2026 Reasonable Doubt campaign drove sold-out stadium shows and new merchandise demand.

What critics are saying

  • Huffman v. Roc Nation, filed August 2026, adds fresh employment-discrimination legal exposure.
  • Grecia v. Roc Nation and Hadley v. Desiree Perez keep patent and conduct disputes active.
  • If Jay-Z talent concentration weakens, Roc Nation loses brand gravity and bargaining power.

What makes Roc Nation unique

  • Jay-Z and Roc Nation still control the NFL halftime playbook through Super Bowl LXI, 2027.
  • Roc Nation Sports International signed Chelsea FC in May 2026 for U.S. fan growth.
  • Roc Nation Distribution landed Jackson Wang in September 2026, extending global music reach.

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Benefits

  • Health Insurance
  • Dental Insurance
  • Vision Insurance
  • Mental Health Support
  • Paid Vacation
  • Paid Sick Leave
  • 401(k) Retirement Plan
  • 401(k) Company Match

Company News

Top Buzz Trends
Nov 3rd, 2026
Prime Video debuts authorized Muhammad Ali series 'The Greatest' covering 1960-1964.

Prime Video debuts authorized Muhammad Ali series 'The Greatest' covering 1960-1964. Reading Time: 2 mins read The first authorized scripted series chronicling the life of boxing icon Muhammad Ali, titled The Greatest, premieres today, November 4, 2026, on Prime Video. Unlike previous biopics that often span the entirety of his career and political activism, this eight-episode limited series focuses specifically on the foundational four-year period between 1960 and 1964. The series begins with Ali's 1960 Olympic gold medal win in Rome and concludes with his historic championship victory over Sonny Liston and his subsequent name change. By narrowing the scope to these formative years, the production explores Ali's transformation from the young Cassius Clay into a world champion and a burgeoning global figure. All eight episodes were released simultaneously, making the full season available for binge-watching. The production is a collaboration between Amazon MGM Studios, Michael B. Jordan's Outlier Society, and Jay-Z's Roc Nation. A new perspective on the boxing legend. The Greatest distinguishes itself as the first scripted production to receive official authorization from the Ali estate. This status granted the creative team, led by showrunner Ben Watkins, direct access to private family archives and the oversight of Lonnie Ali, who serves as an executive producer. Jaalen Best stars as Cassius Clay, taking on the challenge of portraying the boxer's early charisma and athletic evolution. The supporting cast features several industry veterans, including: * Michael Ealy as Malcolm X, whose developing mentorship with Ali is a central narrative thread. * Giovanni Ribisi as legendary trainer Angelo Dundee. * Omari Hardwick and Dana Gourrier as Ali's parents, Cassius Clay Sr. and Odessa "Bird" Clay. To maintain a sense of authentic development on screen, Michael Ealy reportedly avoided meeting Jaalen Best before filming began. This creative choice was intended to allow their on-screen chemistry to evolve naturally as their characters' relationship grew throughout the production. Production and narrative scope. The decision to end the first season in 1964 marks a departure from earlier projects like the 2001 film Ali, which primarily focused on the boxer's later political exile and the "Rumble in the Jungle." By focusing on his coming-of-age, the series examines the personal and social pressures that shaped his early identity before he became a symbol of global resistance. According to Prime Video's official materials, the series is currently billed as a limited series, though the specific focus on the 1960-1964 window has led to industry discussion regarding the potential for future seasons to cover Ali's later years. For now, the 2026 release serves as a deep dive into the four years that redefined the heavyweight division and the man who would become known as the Greatest of All Time.

Long Island University
Nov 2nd, 2026
Billboard ranks Roc Nation School among Nation's best.

Billboard ranks Roc Nation School among Nation's best. For the third consecutive year, the Roc Nation School of Music, Sports & Entertainment has been named to Billboard's Top Music Business Schools List for 2026. Billboard praised the school for its industry-focused curriculum, access to top entertainment executives, and state-of-the-art facilities like the Dolby Atmos studio.

KISS 104.1 FM
Oct 27th, 2026
Jay-Z will headline Super Bowl LXI halftime show.

Jay-Z will headline Super Bowl LXI halftime show. By Bob D'Angelo, Cox Media Group National Content Desk October 27, 2026 at 6:23 am EDT Jay-Z will be the headline act at halftime for Super Bowl LXI in February. The 25-time Grammy Award winner, whose Roc Nation company has helped produce Super Bowl halftime shows, will step onto the stage on Feb. 14, 2027, at SoFi Stadium in Inglewood, California. ESPN announced the show during halftime of Monday night's NFL game between the Philadelphia Eagles and Dallas Cowboys. "From Reasonable Doubt to standing on the Super Bowl Halftime stage, this has been a journey," Jay-Z said in a statement released by the NFL. "Thirty years of music, work, and culture on the world's biggest stage. This run continues to be a dream come true." Roc Nation has helped the NFL choose the Super Bowl halftime headliner since 2020, according to The Athletic. "For several years, we've had the privilege of working closely with Jay-Z and Roc Nation, and I've seen the extraordinary impact he has had on the Super Bowl Halftime Show," NFL commissioner Roger Goodell said in a statement. "When Kiss104fm first reached an agreement with Roc Nation to produce the show, I had just one request: that Jay-Z take the stage himself one day, whenever the moment felt right to him. "I couldn't be more excited for fans around the world to experience the artistry, creativity and cultural impact he will bring to the Super Bowl stage." Jay-Z, 56, born Shawn Corey Carter, has earned 89 Grammy Award nominations, the second-most in history behind his wife, Beyoncé. His hits include "Hard Knock Life (Ghetto Anthem)," "99 Problems" and "Empire State of Mind," his collaboration with Alicia Keys. The news about the halftime show was not a surprise. Puck reported last week that Jay-Z was the choice to headline the event. Super Bowl LXI will be the first one produced by ESPN. It was announced earlier this month that in addition to broadcasts on ESPN and ABC, the NFL's marquee game would also be available on Disney+. Super Bowl LX's halftime show was headlined by Bad Bunny. (C) 2026 Cox Media Group

Benzinga
Oct 27th, 2026
Global cultural icon JAŸ-Z to perform at Apple Music Super Bowl LXI Halftime Show.

Global cultural icon JAŸ-Z to perform at Apple Music Super Bowl LXI Halftime Show. Watch The Visual HERE NEW YORK, Oct. 26, 2026 /PRNewswire/ - Today, Apple Music, the NFL and Roc Nation announced that JAŸ-Z will perform at the Apple Music Super Bowl LXI Halftime Show at SoFi Stadium in Los Angeles, Calif. on Sunday, February 14, 2027, airing on ESPN, ABC and Disney+, and on mobile devices with NFL+. ESPN's Spanish-language telecast will also be available on ESPN Deportes and Disney+, with a separate Spanish-language presentation on Univision. JAŸ-Z is the first hip-hop artist to be inducted into the Songwriters Hall of Fame, a four-time Emmy winner, and a 25-time GRAMMY Award winner. With multiple businesses, accolades across the recording and film industries, and recognition throughout the philanthropic community, Carter, a 2021 Rock and Roll Hall of Fame inductee, is a globally dominant force of popular culture. 2026 became the year of JAŸ-Z 30, a year-long celebration of the 30th anniversary of JAŸ-Z's seminal debut album Reasonable Doubt. The initiative, made up of immersive experiences and limited-edition exclusive products, saw JAŸ-Z break attendance records with three sold-out concerts at Yankee Stadium, as well as sold-out concerts in London, Paris and Los Angeles. "From Reasonable Doubt to standing on the Super Bowl Halftime stage, this has been a journey," stated JAŸ-Z. "Thirty years of music, work, and culture on the world's biggest stage. This run continues to be a dream come true." "For several years, we've had the privilege of working closely with JAŸ-Z and Roc Nation, and I've seen the extraordinary impact he has had on the Super Bowl Halftime Show," said NFL Commissioner Roger Goodell. "When we first reached an agreement with Roc Nation to produce the show, I had just one request: that JAŸ-Z take the stage himself one day, whenever the moment felt right to him. I couldn't be more excited for fans around the world to experience the artistry, creativity and cultural impact he will bring to the Super Bowl stage." "JAŸ-Z's impact on global music culture is as profound as it is undeniable," said Oliver Schusser, Apple's Vice President of Music and International Content. "We've had the privilege of working closely with him these last few years to bring some of the world's most exciting and prolific artists to the Super Bowl Halftime Show stage and we are so thrilled that he will be taking that stage himself this year. We know it's going to be an incredible show." Immediately following the announcement, Apple Music Radio's Zane Lowe, Eddie Francis and Brooke Reese will be live on-air discussing this exciting news. Fans can also visit JAŸ-Z's Road to Halftime on Apple Music for exclusive content, season-long programming, and experiences created in partnership with the NFL. The Apple Music Super Bowl LXI Halftime Show telecast will be executive produced by Roc Nation. Hamish Hamilton will serve as director. Roc Nation also serves as the strategic entertainment advisor of the live performance. Apple Music's multiyear partnership with the NFL and Roc Nation brings its longstanding commitment to music - and the artists who make it - to the Super Bowl Halftime Show, the year's most-watched musical performance. Apple revolutionized the music experience with iPod and iTunes, and Apple Music carries that legacy forward with the highest audio quality and over 100 million songs. Follow @AppleMusic on TikTok, Instagram, Facebook, Snapchat, YouTube, and X. The Apple Music Super Bowl Halftime Show has earned multiple Emmy wins and set broadcast milestones in recent years. Most recently, the Apple Music Super Bowl LX Halftime Show starring Bad Bunny made history as the most Emmy-awarded halftime show of all time, earning seven wins for Outstanding Variety Special (Live), Outstanding Music Direction, Outstanding Directing for a Variety Special, Outstanding Choreography for Variety or Reality Programming, Outstanding Sound Mixing for a Variety Series or Special, Outstanding Lighting Design/Lighting Direction for a Special, and Outstanding Technical Direction and Camerawork for a Special. The Apple Music Super Bowl LIX Halftime Show starring Kendrick Lamar became the most watched Super Bowl Halftime Show, garnering four Emmy nominations and taking home the Emmy for Outstanding Music Direction. The Apple Music Super Bowl LVIII Halftime Show starring Usher garnered three 2024 Emmy nominations, including Outstanding Variety Special (LIVE). In 2023, the Apple Music Super Bowl LVII Halftime Show Starring Rihanna scored five Emmy nominations, taking home two awards, including Outstanding Directing For A Variety Special, a first in Super Bowl Halftime history. In 2022, Super Bowl LVI Halftime Show Starring Dr. Dre, Snoop Dogg, Eminem, Mary J. Blige and Kendrick Lamar garnered five Creative Arts Emmy nominations. The critically acclaimed performance won three Emmys, including Outstanding Variety Special (Live), a first-ever for the show.

Amsterdam News
Oct 15th, 2026
United Justice Coalition hosts 2026 UJC Summit at the Shed.

United Justice Coalition hosts 2026 UJC Summit at the Shed. Policymakers, legal professionals, advocates, educators, and mental health professionals, as well as those directly affected by the criminal justice system, will join the United Justice Coalition and RocNation for the UJC Summit on Saturday, Oct. 17. Now in its fourth year, this all-day free summit, at the Shed in Hudson Yards, brings together thousands of attendees in an attempt to identify effective decisions in combating the challenges of the legal system. "The UJC Summit is a space for everyone who believes our criminal legal system can and must be better," said Dania Diaz, founder of the UJC and managing director of philanthropy at RocNation. "Students, elected officials, national and community leaders, policymakers, and creatives will all be in the same room, united by a shared commitment to change. It is free and open to the public so that everyone can be part of the conversations and solutions." With panel discussions, spotlighted conversations, and a chance to connect with organizations from across the country, attendees will gain insights into the issues affecting its communities and concrete ways to drive change. Scheduled speakers this year include political strategist Angela Rye; radio host Charlamagne Tha God; MSNow host Ari Melber; academic scholar and author Michael Eric Dyson; and author and Columbia Journalism School Dean Jelani Cobb, among numerous others. Representatives of organizations such as the Center for Policing Equity, Right On Crime, Legal Aid Society, and Youth Justice Network will also be in attendance. "Nearly 40 voices will be on stage, discussing alternatives to incarceration, mental health, the power of education, police violence and accountability, safer supervision, women in our carceral system, and more," Diaz said. Roc Nation's philanthropic team started the United Justice Coalition in 2019 as a think tank of individuals dedicated to sharing resources, information, and ideas to advance justice in the United States. The 2026 UJC Summit doors will open at 10 a.m. ET at the Shed in New York City. The event is free and open to the public. Additional information and registration details are available at www.unitedjusticecoalition.com.

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