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Overview
Company Does Not Provide H1B Sponsorship
Rockerbox provides a SaaS marketing attribution platform that helps businesses understand how customers interact with ads across multiple channels. It tracks and analyzes the paths customers take, using a multi-methodology approach, and integrates with more than 75 marketing tools and platforms. The product surfaces metrics like channel ROAS and CPA, and delivers actionable recommendations to optimize advertising spend. Rockerbox serves a wide range of clients, including top brands, by giving a complete view of the customer journey and identifying where to invest to improve performance. Its goal is to reduce wasted ad spend and time spent on marketing efforts by offering clear, data-driven insights for campaign optimization.
About Rockerbox
Industries
Data & Analytics
Enterprise Software
Company Size
11-50
Company Stage
Acquired
Total Funding
$1M
Headquarters
New York City, New York
Founded
2013
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Simplify's Take
What believers are saying
- DV said Rockerbox strengthens outcome measurement and AI activation for advertisers.
- Rockerbox's March 2025 sale for $82.6 million validates enterprise demand.
- CTV measurement demand remains strong, boosted by MNTN's ongoing Rockerbox integration.
What critics are saying
- DoubleVerify completed Rockerbox acquisition on March 13, 2025; independence ended.
- Rockerbox brand now competes inside DV's broader stack, risking product cannibalization by 2027.
- If DV prioritizes its own measurement tools, Rockerbox becomes an obsolete feature set.
What makes Rockerbox unique
- Rockerbox built multi-method attribution across MTA, MMM, and testing before March 2025.
- Its MNTN integration tracks cookie-less CTV with verified visits and household-level touchpoints.
- Unified Measurement Playbook, updated September 4, 2026, packages Rockerbox's measurement framework.
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Funding
Total Funding
$1M
Below
Industry Average
Funded Over
4 Rounds
Benefits
Health Insurance
Dental Insurance
Vision Insurance
Unlimited Paid Time Off
Paid Holidays
Parental Leave
401(k) Retirement Plan
401(k) Company Match
Professional Development Budget
Remote Work Options
Growth & Insights and Company News
6 month growth
↓ -8%1 year growth
↓ -8%2 year growth
↑ 3%DoubleVerify (DV) announced the acquisition of Rockerbox, a leader in marketing attribution, for $85 million. This acquisition aims to enhance DV's media performance measurement and AI activation capabilities by integrating Rockerbox's multi-touch attribution and marketing mix modeling solutions. The move is expected to expand DV's value proposition for mid-market and direct response advertisers, offering comprehensive insights and optimization tools for improved business outcomes.
DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today announced that it has entered int
NEW YORK - DoubleVerify (NYSE: NYSE:DV), a prominent software platform for digital media measurement and analytics with an impressive 82.42% gross profit margin and market capitalization of $3.71 billion, has announced an agreement to purchase Rockerbox, a marketing attribution company.
This month, Rockerbox, Inc. is covering: | An Invite for Brands-Dinner at eTail West | Upcoming Webinars | New Rockerbox Content & Thought Leadership | The Latest Trends in Adtech | Join Us for Dinner at eTail West!
Rockerbox launches Unified Measurement Playbook to redefine marketing measurement.
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About Rockerbox
Industries
Data & Analytics
Enterprise Software
Company Size
11-50
Company Stage
Acquired
Total Funding
$1M
Headquarters
New York City, New York
Founded
2013
There are no jobs for Rockerbox right now.
Find jobs on Simplify and start your career today