Rodale Institute breaks ground on ambitious new Center for Regenerative Organic Innovation, Part of $139 million farmland transition campaign. ByAndrew Watman, Contributor. I cover innovation across the food & beverage landscape. Jul 20, 2026, 09:00am EDT Jul 20, 2026, 09:15am EDT Listen to the article Summary. The Rodale Institute, pioneers of organic and regenerative agriculture, has broken ground on its $24 million Center for Regenerative Organic Innovation in Kutztown, Pennsylvania. Opening in Spring 2028, this international hub will advance research and education to transform the food system. Housed in a historic, net-zero energy barn, the Center is central to Rodale's $139 million "10 Million Acre Solution" campaign, aiming to transition 10 million acres of industrial farmland to regenerative organic and educate 100,000 farmers by 2030. This initiative combats chemical-reliant agriculture, emphasizing soil and human health. Pennsylvania contributed $4 million to the project, which seeks to establish the state as a leader in sustainable farming and empower a new generation of agricultural professionals. The Rodale Institute is the heartbeat of organic and regenerative organic agriculture; the Rodale family coined those very terms. Nearly 80 years since its founding, the nonprofit continues its tradition of working to transform our food system by breaking ground on its Center for Regenerative Organic Innovation on its historic 386-acre campus headquarters in Kutztown, Pennsylvania. The new $24 million educational hub, set to open in Spring of 2028, will become an international mecca for advancing the practical and economic solutions that regenerative organic agriculture presents. At a time when industrial agriculture has become over-reliant on synthetic chemical inputs and stripping our food of nutrient density and quality, Rodale Institute is not waiting any longer to take meaningful action. The Center will build upon Rodale's years of research, education and real-world application in agriculture to help farmers build soil health through farming without synthetic chemicals. "It's a historic moment for Rodale's mission," says Jeff Tkach, Rodale Institute CEO. "Our historic campus lacks facilities and modern buildings to conduct our mission. The renovation marks the first phase of a multi-phased infrastructure project to update our campus to prepare for the next 78 years." MORE FOR YOU It will be housed in the historic Siegfried Building, a Pennsylvania Dutch Bank barn built in 1819, then a hub for technological innovation. The new Center will honor that history, the barn acting as the facade of the new center, with modern advancements, like cutting-edge architectural design latched on-regenerating the building to reach the organization's fullest potential, as feels most appropriate on this ground. Along with several classrooms and workspaces, the building will be a model for modern green architecture, featuring a geothermal HVAC system and a roof capture system to repurpose rainwater. The entire building will be solar powered, completely electric and will be Rodale's first net-zero energy building. The groundbreaking marks the start of a $139 million campaign called the 10 Million Acre Solution-Rodale's flagship goal-beginning to transitioning 10 million acres of industrial farmland in the direction of regenerative organic. This would nearly triple the amount of Certified Organic land in the United States. "It's all going to happen through this building," says Jeff Tkach, CEO of Rodale Institute. "We are going to do it by building on our 45 years of science. We're going to set up ten long-term research trials, some of which are well underway, and that science is going to be the catalyst that allows us to educate 100,000 farmers and workforce professionals by 2030." The average age of the American farmer, according to the USDA, is 58 years old. Rodale is actively working on creating programs for high school students, veterans, existing farmers and those looking for career changes to see organic farming as a potential and viable career path. "We believe it's time for Rodale to have a louder voice," Tkach says. "This building is going to serve as an education hub to train tomorrow's farmers." The new Center is a gateway from the foundation of Rodale Institute, which was originally called the Soil and Health Foundation, to modern day science, expressing that soil health and human health are inextricably linked. "JI Rodale said that healthy soil equals healthy food equals healthy people," Tkach describes. "He was trying to warn us, as farmers and consumers, not to get too far from the health of the soil." Part of that foundation it is further advancing is the education and research Rodale Institute has already been at the forefront of, including its Farmer Training Program for veterans, Regenerative Healthcare Conference, one-on-one consulting services on top of dozens of long-term research projects focusing on carbon sequestration, clean water and and improving farming economics. "[This] groundbreaking is about much more than a building," Pennsylvania Secretary of Agriculture Russell Redding says. "It's a commitment to the people, to the farmers, to the researchers, educators and the next generation of those who will shape agriculture in Pennsylvania." It's a full circle moment for Pennsylvania State Senator Judy Schwank, who represents the district Rodale is located in. She was inspired by Rodale Institute itself to earn her degree in Horticulture and Agriculture Education at Pennsylvania State University. "This place is close to my heart," she says. "I take great pride in having Rodale in my district." The Commonwealth of Pennsylvania has contributed $4 million towards this project. Rodale is still looking for about $10 million in contributions toward the Center. "This is an investment that demonstrates our commitment not only to Rodale, but to ensuring that Pennsylvania remains among our nation's leaders in agriculture, but certainly in regenerative organic agriculture," she says. "If a place like this had been available when I was just starting out, it would've opened doors that I didn't even know were here...We need a way to be able to help them learn how to do things in a way that people interested can make a living wage, but also bring food to all of us that are desiring this food. We have to do things in a different way." Rodale Institute has led the regenerative organic movement for decades. A major milestone came in 2017 when it joined forces with Dr. Bronner's and Patagonia to create the Regenerative Organic Alliance, which grants the industry gold-standard Regenerative Organic Certification to farms and packaged goods products. Establishing the Center for Regenerative Organic Innovation is the latest chapter in this storied history. "The movement is gaining a lot of momentum and our mission is overwhelmed by demand," Tkach says. Part of Rodale's success stems from being situated at such integral geography, connecting the Midwest, Southeast and Northeast. As one of the nation's top producers of organic agriculture, and goals to be the sole leader, Pennsylvania is truly at the forefront of innovation in agriculture, highlighted by Rodale Institute and leading regenerative organic brands today like Pocono Organics, Folkland Foods and Painterland Sisters. Stephanie Painter, cofounder of Painterland Sisters, the darling Pennsylvania Preferred skyr yogurt brand, touts Rodale's continued efforts in expanding regenerative organic agriculture to lift the Commonwealth to this platform. "It's important to have that in-person energy and a place in Pennsylvania-where 'organic' was coined, where 'regenerative' was coined-to showcase that we're here to dig our roots deep, and then to flourish," Painter tells me. "Pennsylvania has such an old agriculture industry with a lot of Indigenous wisdom. It is important to have Rodale positioned here in some of the most fertile land in the country, at this intersection, especially in Kutztown, in a place where we can connect the city, rural agriculture, food and planet," she adds. "It really is the Keystone State." At the heart of the Center for Regenerative Organic Innovation will be community-something farmers often lack while working every day in the field. It will be a home that its students and anyone intrigued with alleviating our damaged food system will come for resources, making integral connections long after programs are complete to move the movement forward and use the powerful knowledge gained to create better lives for themselves, their families and their own communities back home. "Regenerative organic agriculture presents the most innovative, hopeful solution on planet earth. It's the most resilient agricultural system," Tkach says. "We can turn things around quickly when we begin to embrace the methodologies and the science of Rodale Institute, and it feels like our time has come." FORBES' FEATURED Video

Rodale Institute breaks ground on Center for Regenerative Organic Innovation. A 200-year-old barn will anchor a new innovation center as Rodale launches a 5-year plan to expand research, train farmers, and grow regenerative organic acreage nationwide. PUBLISHED: July 17, 2026 at 5:00 PM EDT UPDATED: July 18, 2026 at 9:37 AM EDT KUTZTOWN - Under blue skies and a bright July sun, hundreds of visitors gathered at Rodale Institute's 386-acre research farm as leaders broke ground on a project centered around a 200-year-old Pennsylvania Dutch bank barn. The historic structure will soon become the Center for Regenerative Organic Innovation, a catalyst for Rodale's next era of growth as demand for regenerative organic agriculture surges nationwide.The ceremony launched the Rodale Institute's five-year strategic plan: a national push to double certified organic acreage, expand long-term research, and train new farmers as land shifts to the next generation and interest in regenerative organic practices grows. Rodale CEO Jeff Tkach speaks in front of the historic Pennsylvania Dutch bank barn during Friday's groundbreaking ceremony. (AISHWARYA BEHL/STAFF PHOTO) A historic barn becomes the epicenter of Rodale's next era. Rodale Institute CEO Jeff Tkach stepped toward the weathered barn and told attendees the organization had reached a pivotal moment. He described Rodale as standing "on the brink of a threshold," responding to a growing wave of interest from farmers, students, scientists and consumers who are turning to regenerative organic agriculture as a solution for soil health, climate resilience and food system integrity. "It feels like our time has come," Tkach said. "The earth is crying out for our help... regenerative organic agriculture presents the most innovative, hopeful solution on planet Earth.""Healthy soil equals healthy food equals healthy people," he emphasized. The new center will preserve the original 1819 barn while adding modern construction on its north side. The building will include classrooms, shared office space and a sustainability-focused design: geothermal heating and cooling, solar power, rainwater capture, net-zero energy performance and a drip irrigation system feeding a pollinator field. Chief Operating Officer David Willey said the project is intentionally rooted in Rodale's values. "It would be easier and cheaper to tear everything down, but that's not our mission," he said. "This is part of our commitment to build regenerative infrastructure." Construction is expected to begin later this summer. Project manager Laura Lansberry said mobilization could start within the next month depending on permits, with completion targeted for late 2027 or early 2028. Rodale's Field Day drew farmers from 23 states and three countries and included more than 800 registered attendees. Among them was Jour'dan Haynes, a regenerative farmer from New York. "I've been wanting to check out Rodale for a while now - this was the perfect opportunity," she said. "Being a Black woman in farming, access to things like funding and education isn't easy, but I've found the regenerative farming community to be very welcoming." Rodale Institute leaders and partners stand behind the soil box during the groundbreaking for the Center for Regenerative Organic Innovation. (AISHWARYA BEHL/STAFF PHOTO) Five-year strategy to impact 10 million acres by 2030. The institute's five-year strategic plan is the most expansive in the its nearly 80-year history. It centers on a single, sweeping goal: to impact 10 million acres of farmland through regenerative organic practices by 2030. Today, the United States has about 5.5 million certified organic acres. The Rodale Institute has influenced roughly 2 million acres since 2019 through its research, consulting and farmer education programs, Tkach said. Doubling the nation's organic acreage would represent a tipping point for the movement. To support that acreage goal, the plan outlines several priorities: * Establish 10 long-term research trials nationwide * Educate 100,000 farmers and workforce professionals * Reach 100 million people with Rodale's mission Dean of Education Renée Baran said the new center will allow farmers to learn directly from Rodale's scientists and educators. "Our goal is for farmers to leave with useful knowledge, real-world experience and greater confidence," Baran said. "Community is really important to farmers, and this facility provides a space for them to engage with each other." Tkach called these combined efforts an "integrated impact engine" designed to accelerate adoption of regenerative organic practices at a national scale. Origins and meaning of regenerative organic agriculture. As regenerative agriculture becomes a buzzword across the food industry, Rodale leaders emphasized a distinction they say is critical and often misunderstood. "The biggest misconception is that regenerative is organic," Tkach said. "You cannot be regenerative without first being organic." Rodale helped co-author the Regenerative Organic Certification, which builds on USDA Organic standards and adds requirements for soil health, animal welfare and social fairness. The term "regenerative" itself originated at Rodale. Robert Rodale coined it in the 1970s, expanding on his father J.I. Rodale's belief that farming systems should improve the land over time. Tkach said that legacy is being diluted as major food companies adopt the term without meeting its standards. "Fifty-eight of the world's top 100 food companies are using the word 'regenerative' and greenwashing it," he said. "They're using it as marketing language to mean everything and nothing, and it's leading to a lot of consumer confusion." Rodale leaders pushed back on two other common misconceptions: that organic farming cannot produce competitive yields, and that organic food is inherently too expensive. Willey pointed to Rodale's 50-year Farming Systems Trial, which has shown that organic yields can match or exceed conventional yields. He added that conventional food carries hidden costs, such as chemical pollution and human health impacts, that never appear on grocery store price tags. Rodale emphasized that regenerative organic farming is not a marketing gimmick but a science-based system built on preserving the health of soil, communities and the planet. Leaders said the approach is designed to support farmers and create a more resilient way to feed people in the decades ahead. Funding the initiative. Maria Rodale, co-chair of the board and granddaughter of founder J.I. Rodale, said the barn's transformation honors both the land's Lenape history and the institute's legacy. "We've learned the best ways to restore, regenerate and heal the land," she said. "Now we need to restore, regenerate and heal the buildings so we can educate even more people." Rodale has raised $13.2 million toward the project, with around $10 million left to go. Major contributions include $4 million from the Commonwealth of Pennsylvania and a $5 million gift from Bell & Evans CEO Scott Sechler, who emphasized the importance of domestic organic supply chains. Toss of soil marks the start of the next chapter. The groundbreaking closed with Rodale Institute's leaders tossing loose soil into the air, the earth drifting back onto the land they hope to restore and protect. The gesture honored the land's past while marking the beginning of a new chapter focused on restoring farmland, expanding research and preparing farmers for the next generation of agriculture.