Rose Rocket

Rose Rocket

Cloud-based trucking logistics platform replacing TMS

Overview

Rose Rocket provides a modern, cloud-based trucking and logistics platform that replaces traditional Transportation Management Systems (TMS) with a Software-as-a-Service license. It helps freight companies run operations more smoothly by automating order entry, boosting customer visibility, and making dispatch easier for drivers and carriers. The platform works as a subscription service that teams and networks use to manage orders, track shipments, and coordinate with partners without large upfront costs. Rose Rocket differentiates itself by offering a comprehensive, easy-to-adopt system that delivers both internal efficiency and better external visibility, rather than requiring a big, disruptive implementation. The company aims to help trucking and logistics businesses increase revenue and margins while cutting costs. Headquartered in Toronto, it is venture-backed and an alumnus of Y Combinator.

YC Company

About Rose Rocket

Simplify's Rating
Why Rose Rocket is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Data & Analytics

Automotive & Transportation

Enterprise Software

Company Size

51-200

Company Stage

Series B

Total Funding

$63.1M

Headquarters

Canada

Founded

2015

Get referred to Rose Rocket

See people who can refer or advise you

Simplify Jobs

Simplify's Take

What believers are saying

  • Centro's September 2025 acquisition strengthens TED and reduces manual freight email work.
  • Rose Rocket processed $2.7B freight in 2024 and over $3B in 2025.
  • Enterprise pricing, unlimited users, and 90-day go-live target support larger shipper expansions.

What critics are saying

  • MercuryGate, Descartes Aljex, and Alvys crowd out Rose Rocket in enterprise TMS deals.
  • TMS.ai Spark free version commoditizes onboarding, pressuring paid conversion by 2026.
  • If AI-assisted order capture fails, Rose Rocket becomes another configurable TMS.

What makes Rose Rocket unique

  • TMS.ai rebrand in October 2025 positions Rose Rocket as an AI-native freight system.
  • TED turns emails into orders and updates shipments automatically after the Centro acquisition.
  • Over 1,200 logistics companies use its configurable platform, with 500+ features shipped in 2025.

Help us improve and share your feedback! Did you find this helpful?

Funding

Total Funding

$63.1M

Above

Industry Average

Funded Over

3 Rounds

Notable Investors:
Series B funding is typically for startups that have proven their business model and need more funding to expand rapidly—often by entering new markets or adding more products. Investors are usually venture capital firms that specialize in later-stage investments.
Series B Funding Comparison
Meet Average

Industry standards

$35M
$38M
Rose Rocket
$45M
Linktree
$65M
Substack
$100M
ClickUp

Benefits

Health Insurance

Health Savings Account/Flexible Spending Account

Parental Leave

Stock Options

Paid Vacation

Growth & Insights and Company News

Headcount

6 month growth

-1%

1 year growth

-3%

2 year growth

-2%
FreightWaves
Sep 29th, 2025
Rose Rocket adds email-reading tech through acquisition

AI-enabled TMS provider Rose Rocket announced Monday that it has acquired Toronto-based technology provider Centro.

PR Newswire
Sep 29th, 2025
Rose Rocket Acquires Centro, Accelerating AI in Transportation with Launch of TED

The acquisition advances Rose Rocket's mission to provide AI for transportation companies in the age of automation TORONTO, Sept. 29, 2025 /PRNewswire/ -- Rose Rocket, the AI-native transportation management platform (TMS), today announced the acquisition of Centro, a Toronto-based company whose core IP transforms unstructured email into structured data that feeds directly into supply chain software systems. As part of the acquisition, Centro's Co-founders, CTO Andrew Liu and CEO Jamyang Tenzin, are joining the Rose Rocket team, leading the integration of Centro's IP with Rose Rocket's AI-native TMS

Business Wire
Jun 21st, 2023
Rose Rocket Raises $38M USD Series B to Scale its Network-Centric TMS Solutions while Expanding into the Enterprise

Rose Rocket, a SOC II compliant, cloud-native provider of transportation management software (TMS) for trucking companies and 3PLs, today announced th

CPE Media Inc.
Jun 20th, 2023
Rose Rocket secures $38M Series B

Rose Rocket raised US $25 million in Series A funding in October 2021 led by Addition Capital and Shine Capital with participation from Ripple Ventures, Scale-Up Ventures, Kevin Mahaffey, Funders Club and Y-Combinator.

Prowell Tech
Jun 20th, 2023
Rose Rocket, whose platform helps transportation companies communicate, raises $38M

Today, Canada-based Rose Rocket announced that it closed a $38 million series B funding round led by Scale Venture Partners with participation from Addition Capital, Shine Capital, Scale-Up Ventures, FundersClub and Y Combinator.

Recently Posted Jobs

Sign up to get curated job recommendations

There are no jobs for Rose Rocket right now.

Find jobs on Simplify and start your career today

We update Rose Rocket's jobs every few hours, so check again soon! Browse all jobs →