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Rosewood Hotel Group

Global luxury hotel management and brands

Overview

Rosewood Hotel Group operates a global portfolio of luxury hospitality brands, including Rosewood (ultra-luxury), New World Hotels & Resorts (upper-upscale), Asaya (integrated wellness), and Carlyle & Co. (private members club). It manages about 60 properties across 26 countries, with more than 30 new properties in development. The company runs high-end hotels and wellness and private club experiences, delivering guest stays and curated programs that reflect local culture and place. Its approach centers on Relationship Hospitality—genuine, heartfelt interactions—and integrating the story and geography of each destination into its experiences, supported by a commitment to DEI and positive community impact. The goal is to create a future where people and places enrich one another, to make meaningful, lasting relationships with guests and destinations, and to expand its global footprint while honoring local culture and advancing positive impact.

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About Rosewood Hotel Group

Simplify's Rating
Why Rosewood Hotel Group is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Real Estate

Company Size

5,001-10,000

Company Stage

N/A

Total Funding

N/A

Headquarters

Hong Kong

Founded

2016

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What believers are saying

  • Rosewood AMAALA opened August 18, 2026, proving pipeline conversion in Saudi Arabia.
  • Rosewood Residences Bangkok launched October 28, 2026, expanding high-margin branded residential revenue.
  • October 20, 2026 leadership hires in retail and wellness sharpen monetization beyond room revenue.

What critics are saying

  • Bangkok, Rome, Blue Palace, and Red Sea openings concentrate 2027 execution risk.
  • Ultra-luxury rivals like Aman, Four Seasons, and Mandarin Oriental pressure pricing and talent.
  • If Rosewood AMAALA or Bangkok underperform, brand prestige erodes before 2030 growth pays back.

What makes Rosewood Hotel Group unique

  • Rosewood won 39 MICHELIN Keys on September 18, 2026, signaling elite execution.
  • Rosewood Hong Kong became The World's Best Hotel twice, on October 7, 2026.
  • Rosewood now spans hotels, residences, retail, and wellness under one luxury ecosystem.

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Benefits

  • Health Insurance
  • Parental Leave
  • Professional Development Budget

Company News

REm Magazine
Nov 3rd, 2026
Rosewood Hotel Group and SC unveil Rosewood Residences Bangkok, bringing ultra-luxury living to Lumpini Park.

Rosewood Hotel Group and SC unveil Rosewood Residences Bangkok, bringing ultra-luxury living to Lumpini Park. Home / PROPERTY / Rosewood Hotel Group and SC unveil Rosewood Residences Bangkok, bringing ultra-luxury living to Lumpini Park. November 3, 2026 Views: 895 The first Rosewood-branded residential project in Southeast Asia will offer an exclusive collection of 85 residences, combining world-class hospitality with refined urban living in the heart of Bangkok. Rosewood Hotel Group and SC Asset Corporation Public Company Limited (SC) have announced the launch of Rosewood Residences Bangkok, Rosewood's first ultra-luxury residential development in Southeast Asia. Developed by SC in partnership with Tokyo Tatemono (Thailand), the project brings together leading expertise in luxury real estate and Rosewood's globally recognised approach to exceptional hospitality. The landmark development reflects a shared vision to create a new residential icon for Bangkok - a prestigious property designed as a lasting legacy. It is tailored to the evolving expectations of Ultra-High-Net-Worth Individuals (UHNWIs), who seek privacy, security, sustainability and an exceptional standard of living in one of Asia's most captivating capitals. The announcement comes as Bangkok continues to strengthen its position as a key strategic hub in Asia for business, investment and sophisticated lifestyles. Demand from international buyers for high-end residences with comprehensive services in major economic centres is on the rise, contributing to the rapid growth of Thailand's branded residences market. According to C9 Hotelworks' 2026 Asia Branded Residences Market Review, the market is valued at THB 205.3 billion (USD 6.4 billion). This landmark collaboration brings together the strengths of three partners: SC's extensive experience in Bangkok's high-end residential market; Tokyo Tatemono's longstanding Japanese expertise and meticulous approach to premium real estate; and Rosewood's distinctive style of hospitality, which places emphasis on local culture, human connections and a strong sense of community. Located on a freehold site along Rama IV Road, overlooking Lumpini Park, Rosewood Residences Bangkok will comprise an exclusive collection of just 85 residences across 37 storeys. Designed with a focus on privacy, refined details and elevated living, the development will offer personalised services in keeping with Rosewood's renowned standards of hospitality. Residents will also enjoy access to the Rosewood Global Residential Community, providing exclusive experiences and privileges across Rosewood hotels and resorts worldwide. The launch underscores Bangkok's growing appeal as a destination for luxury living while reaffirming SC Asset's commitment to developing internationally recognised residential projects distinguished by quality, design excellence and long-term value. Rosewood Residences Bangkok is scheduled for completion in 2030.

Leading Hoteliers Network
Oct 28th, 2026
And SC Asset announce Rosewood Residences Bangkok.

And SC Asset announce Rosewood Residences Bangkok. 7 hours ago SC Asset Corporation and Rosewood Hotel Group have announced Rosewood Residences Bangkok, a rare residential offering in the Thai capital. Developed by SC Asset in strategic partnership with Tokyo Tatemono Thailand, a Thai subsidiary of Tokyo Tatemono Co., Ltd., one of Japan's leading real estate developers, the project brings together complementary expertise across the Thai and Japanese ultra-luxury property markets, alongside Rosewood's globally recognized approach to residential hospitality. The development embodies a shared vision to create a defining residential landmark in Bangkok, a best-in-class heirloom property designed for the evolving aspirations of globally minded UHNWIs seeking privacy, permanence, and exceptional quality of living in one of Asia's most vibrant capital cities. The announcement comes as Bangkok continues to strengthen its position as one of Asia's foremost destinations for global investment, entrepreneurship, and luxury living. As international wealth increasingly seeks turnkey, experience-led residential assets in gateway cities, branded residences in the country have emerged as one of the fastest-growing sectors of the luxury real estate market, valued at 205.3 billion baht, or US$6.4 billion (Source: C9 Hotelworks' Asia Branded Residences Market Review 2026). This collaboration brings together three complementary areas of expertise: SC Asset's deep understanding of Bangkok's ultra-luxury residential landscape; Tokyo Tatemono Group's longstanding expertise and commitment to quality and craftsmanship; and Rosewood's globally recognized approach to residential hospitality, grounded in a philosophy of place, connection, and belonging. For Rosewood, the project represents a milestone for its residential portfolio. "The introduction of Rosewood's first residential development in Southeast Asia reaffirms our commitment to delivering unparalleled luxury and bespoke living experiences in both urban and resort destinations globally. Bangkok's cultural richness, international outlook, and enduring appeal make it a compelling setting for this new expression of Rosewood living. In partnership with SC Asset, we are creating a private branded residence defined by thoughtful design, intuitive service, and a genuine cultural connection to the city - an address intended to be valued for generations to come." SONIA CHENG, CHIEF EXECUTIVE OFFICER, ROSEWOOD HOTEL GROUP Situated overlooking Lumphini Park, one of the city's most significant green spaces, the residential property will occupy one of Bangkok's most coveted addresses on Rama 4 Road. The development will comprise a limited collection of 85 private residences across 37 floors, designed to offer an exceptional level of privacy, exclusivity, and discretion, supported by Rosewood's renowned service and a dedicated residential team. Homeownership introduces residents to Rosewood's global residential community, with access to personalized service and curated experiences across the brand's worldwide collection of hotels and resorts. For SC Asset, the partnership reflects its long-term commitment to shaping the future of luxury residential development in Thailand by creating projects that combine enduring value with exceptional quality and international relevance. "This landmark acquisition marks an important new chapter for SC Asset and reinforces our position as a leader in Thailand's ultra-luxury residential market. Overlooking Lumphini Park, it reflects our ambition to create globally significant residences that elevate Bangkok's property landscape. Our strategic partnership with Tokyo Tatemono Thailand combines Tokyo Tatemono Group's 130-year heritage in Japanese real estate development with SC Asset's local market expertise. Together with Rosewood, we are creating a defining residential address grounded in exceptional quality, craftsmanship, and a strong sense of place. As Bangkok welcomes an increasingly global community, expectations of luxury living are evolving. This project responds to that evolution with a deep understanding of how people want to live today with privacy, international standards, and a genuine connection to the city. Above all, it is a residence thoughtfully designed around the lives of its residents and built to endure for generations." NUTTAPHONG KUNAKORNWONG, CHIEF EXECUTIVE OFFICER, SC ASSET Small tip to landing good senior-level hotel management positions in 2026 & 2027. Many of its members have remained with Leading Hoteliers since the inception of its job lead service nine years ago. They continue to renew their memberships, staying on board even after securing new positions, and for good reason. Daily, its editors dispatch bulletins detailing new job vacancies, projects, and industry shifts, including hotel launches, expansions, strategies, and market trends. Leading Hoteliers recognize that numerous long-standing, senior-level members utilize these bulletins as conversation starters, reaching out to hotel chains and potential employers, sometimes with unsolicited applications and messages. LHN endorses such proactive engagement. It's an excellent, informal method to gain early interest from prominent hotel groups and upcoming projects, indicating your interest and broadening your opportunities for intriguing interviews or discussions about potential roles, particularly at the upper echelons of management. Its editors also keep these proactive efforts in mind, shaping many bulletins to cover "new openings, new projects, and new market developments." While membership spots for 2026 are limited, it's not too late to renew.- Read more here LEADING HOTELIERS NETWORK / JOBLEAD-SERVICE

CPP LUXURY
Oct 25th, 2026
Rosewood Hotel Group promotes Friedrich von Schönburg to Vice President, Operations, Asia Pacific.

Rosewood Hotel Group promotes Friedrich von Schönburg to Vice President, Operations, Asia Pacific. Posted On October 25, 2026 CPP-LUXURY Rosewood Hotel Group has announced the promotion of Friedrich von Schönburg to Vice President, Operations, Asia Pacific, and Operations Excellence, Global, effective January 2027. The appointment marks an important step in the Group's leadership development and reinforces its focus on operational excellence across its international hospitality portfolio. Based in Hong Kong, von Schönburg will oversee hotel operations across the Asia Pacific region while supporting global initiatives designed to strengthen operational performance, maintain consistent standards and enhance the overall guest experience. In his expanded position, von Schönburg will combine regional operational leadership with a broader global remit focused on operational excellence. His responsibilities will include supporting hotel operations across Asia Pacific and contributing to the development and implementation of initiatives that improve performance throughout Rosewood Hotel Group's international portfolio. The role reflects the Group's emphasis on aligning regional priorities with global operational standards while maintaining the distinctive character of its luxury hospitality properties. Von Schönburg will report directly to Anthony Ingham, Chief Operating Officer of Rosewood Hotel Group, working closely with the leadership team to advance operational priorities across the business. Von Schönburg currently serves as Regional Vice President and Managing Director of Rosewood Villa Magna in Madrid, Spain. In this capacity, he has supported the Group's portfolio across Spain and Italy, gaining experience in managing luxury hospitality operations across multiple European markets. His previous leadership positions include roles at Rosewood London and El Palace Barcelona, two prominent hospitality destinations known for their distinctive settings and guest experiences. An alumnus of EHL Hospitality Business School, Friedrich von Schönburg brings an international background to his expanded responsibilities. His experience across European luxury hotels and his current regional leadership position provide a foundation for his new role overseeing operations in Asia Pacific while contributing to global operational excellence initiatives.

Leading Hoteliers Network
Oct 21st, 2026
Rosewood Hotel Group strengthens global leadership team with corporate appointments across operations.

Rosewood Hotel Group strengthens global leadership team with corporate appointments across operations. 53 minutes ago Rosewood Hotel Group (the Group) announces three corporate leadership appointments, further strengthening its global leadership team across operations, retail, and wellness. The appointments underscore the Group's continued investment in operational excellence and the evolution of key strategic platforms across its growing global portfolio. Friedrich von Schönburg has been promoted to Vice President, Operations, APAC, and Operations Excellence, Global, effective January 2027. Based in Hong Kong, Friedrich will oversee operations across Asia Pacific while supporting the continued advancement of operational excellence globally. He currently serves as Regional Vice President and Managing Director of Rosewood Villa Magna, supporting the Group's portfolio in Spain and Italy. He previously held leadership roles at Rosewood London and El Palace Barcelona. Gaye Gibson has joined as Vice President, Retail and Partnerships, Global, based in Hong Kong. In this role, she leads the Group's global retail and e-commerce strategy, developing experiences that extend Rosewood beyond its hotels and deepen engagement with existing and aspiring consumers. Gaye previously served as Global Head of Retail at Maybourne Hotel Group and founded Azura Partners in Hong Kong, advising luxury hotel clients on retail strategy and immersive retail environments. She brings extensive international experience across luxury retail, hospitality, and lifestyle brand development. Sam Cooper has joined the Group as Vice President, Wellness, Global. Based in New York, she leads the strategic direction and continued evolution of Rosewood's global wellness platform, working across operations, design, brand, and commercial teams to integrate wellness throughout the guest journey. She brings more than 25 years of leadership experience in luxury hospitality and wellness, most recently serving as Vice President of Wellness, Global, at Discovery Land Company, where she led wellness strategy across 38 ultra-luxury properties and developments worldwide. Previously, she held senior leadership roles with Canyon Ranch. All three roles report to Anthony Ingham, Chief Operating Officer of Rosewood Hotel Group. "We are delighted to recognize Friedrich's well-deserved promotion and to welcome Gaye and Sam to Rosewood Hotel Group. Each brings exceptional experience and expertise to their respective areas, further strengthening our global leadership team," said Anthony Ingham, Chief Operating Officer of Rosewood Hotel Group. "These appointments reflect the continued evolution of our Group as we expand our ecosystem and global footprint. Building the right leadership and capabilities for our next chapter of growth is essential to ensuring that we can scale thoughtfully while continuing to deliver the exceptional standards and experiences that define each of our brands." Together, these appointments strengthen the Group's leadership capabilities across operations, retail, and wellness, supporting the Group's continued growth and the evolution of its distinctive hospitality and lifestyle offerings worldwide... Continue reading (Members Only) - Unlock Advantages with a LHN Membership - Read more here Small tip to landing good senior-level hotel management positions in 2026 & 2027. Many of its members have remained with Leading Hoteliers since the inception of its job lead service nine years ago. They continue to renew their memberships, staying on board even after securing new positions, and for good reason. Daily, its editors dispatch bulletins detailing new job vacancies, projects, and industry shifts, including hotel launches, expansions, strategies, and market trends. Leading Hoteliers recognize that numerous long-standing, senior-level members utilize these bulletins as conversation starters, reaching out to hotel chains and potential employers, sometimes with unsolicited applications and messages. LHN endorses such proactive engagement. It's an excellent, informal method to gain early interest from prominent hotel groups and upcoming projects, indicating your interest and broadening your opportunities for intriguing interviews or discussions about potential roles, particularly at the upper echelons of management. Its editors also keep these proactive efforts in mind, shaping many bulletins to cover "new openings, new projects, and new market developments." While membership spots for 2026 are limited, it's not too late to renew.- Read more here LEADING HOTELIERS NETWORK / JOBLEAD-SERVICE

Leading Hoteliers Network
Sep 21st, 2026
Rosewood celebrates michelin Key recognition across its global portfolio.

Rosewood celebrates michelin Key recognition across its global portfolio. 7 hours ago Rosewood is proud to announce that 39 properties across its global portfolio have been awarded MICHELIN Keys in the MICHELIN Guide's 2026 global hotel selection. The recognition spans One, Two, and Three MICHELIN Keys, including six properties receiving Three Keys, the Guide's highest hotel distinction. The Rosewood properties awarded MICHELIN Keys in 2026 are: Three Keys Kona Village, A Rosewood Resort Rosewood Luang Prabang Rosewood Hong Kong Castiglion del Bosco, A Rosewood Hotel Rosewood São Paulo Rosewood Schloss Fuschl Rosewood London The Chancery Rosewood Rosewood Miramar Beach The Carlyle, A Rosewood Hotel Rosewood Washington, D.C. Rosewood San Miguel de Allende Rosewood Mayakoba Las Ventanas al Paraíso, A Rosewood Resort Rosewood Hotel Georgia Rosewood Le Guanahani St. Barth Rosewood Bangkok Rosewood Phuket Rosewood Phnom Penh Hôtel de Crillon, A Rosewood Hotel Rosewood Beijing Rosewood Courchevel Le Jardin Alpin Rosewood Cape Kidnappers Rosewood Kauri Cliffs Rosewood Matakauri Rosewood Villa Magna Rosewood Amsterdam Rosewood Vienna Rosewood Munich Rosewood Guangzhou Rosewood Miyakojima Rosewood Doha Rosewood Inn of the Anasazi Rosewood Mansion on Turtle Creek Rosewood Sand Hill Rosewood Baha Mar Rosewood Little Dix Bay Rosewood Abu Dhabi Rosewood Bermuda Announced globally on September 18, the MICHELIN Key distinction is the hotel equivalent of the MICHELIN Star for restaurants. Hotels are evaluated against five universal criteria spanning architecture and interior design; quality and consistency of service; overall personality and character; value for the price; and contribution to the guest experience within their particular setting. Radha Arora, President, Rosewood Hotel Group:"It is an honor to see 39 Rosewood properties recognized with MICHELIN Keys. This achievement is a testament to the dedication of our associates around the world and the care and attention they bring to every aspect of the guest experience. We are delighted to see their talents celebrated on a global stage." The recognition comes at an exciting time for Rosewood, with a number of new openings on the horizon. Following the recent opening of Rosewood AMAALA, upcoming openings in 2027 include Rosewood Calistoga, Rosewood Rome, Rosewood Blue Palace, and Rosewood Red Sea, further expanding the brand's presence across Europe, the Middle East, and the Americas... - Continue reading (Members Only) - Unlock Advantages with a LHN Membership - Read more here Small tip to landing good senior-level hotel management positions in 2026 & 2027. Many of its members have remained with Leading Hoteliers since the inception of its job lead service nine years ago. They continue to renew their memberships, staying on board even after securing new positions, and for good reason. Daily, its editors dispatch bulletins detailing new job vacancies, projects, and industry shifts, including hotel launches, expansions, strategies, and market trends. Leading Hoteliers recognize that numerous long-standing, senior-level members utilize these bulletins as conversation starters, reaching out to hotel chains and potential employers, sometimes with unsolicited applications and messages. LHN endorses such proactive engagement. It's an excellent, informal method to gain early interest from prominent hotel groups and upcoming projects, indicating your interest and broadening your opportunities for intriguing interviews or discussions about potential roles, particularly at the upper echelons of management. Its editors also keep these proactive efforts in mind, shaping many bulletins to cover "new openings, new projects, and new market developments." While membership spots for 2026 are limited, it's not too late to renew.- Read more here LEADING HOTELIERS NETWORK / JOBLEAD-SERVICE

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