RouteThis

RouteThis

SaaS platform delivering in-home WiFi diagnostics

Overview

RouteThis provides a software-as-a-service platform that helps internet service providers and smart home brands improve WiFi performance in customers’ homes. The system uses existing WiFi-enabled devices in a home to run diagnostics and generate in-home network data, which agents and end users can use to identify, resolve, and prevent connectivity issues remotely. This approach automates problem detection and streamlines agent workflows, reducing call times and repeat visits. RouteThis differentiates itself by offering deep visibility into home networks and actionable customer insights that reveal upsell opportunities and support efficiency, rather than relying solely on generic remote troubleshooting. The company’s goal is to deliver reliable, guideline-based in-home WiFi experiences at scale, helping its customers improve customer satisfaction and grow revenue through SaaS subscriptions.

Significant Headcount Growth

About RouteThis

Simplify's Rating
Why RouteThis is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Data & Analytics

Enterprise Software

Company Size

51-200

Company Stage

Series A

Total Funding

$22M

Headquarters

Kitchener, Canada

Founded

2013

Simplify Jobs

Simplify's Take

What believers are saying

  • Windstream Kinetic partnership expands RouteThis Certify nationwide.
  • Tom Lieu CFO and Dave Garcia CRO fuel growth scaling.
  • WiFi 7 surge boosts demand for RouteThis optimization platform.

What critics are saying

  • Comcast acquisitions eliminate regional ISP customers within 24 months.
  • Qualcomm WiFi 7 self-healing renders diagnostics redundant by 2028.
  • Netgear Insight undercuts RouteThis at lower cost in 12 months.

What makes RouteThis unique

  • RouteThis Certify launches QoI Insights to optimize WiFi installations.
  • Mesh Adoption Flywheel drives ISP mesh system upsell strategically.
  • CPE-agnostic diagnostics leverage existing WiFi devices remotely.

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Funding

Total Funding

$22M

Above

Industry Average

Funded Over

2 Rounds

Notable Investors:
Series A funding typically happens when a startup has a product and some customers, and now needs funding to scale. This money is usually used to grow the team, expand marketing, and improve the product. Venture capital firms are frequently the main investors here.
Series A Funding Comparison
Above Average

Industry standards

$15M
$8.2M
Discord
$15M
Canva
$18.3M
RouteThis
$30M
Kalshi

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Stock Options

Paid Vacation

Hybrid Work Options

Flexible Work Hours

Gym Membership

Growth & Insights and Company News

Headcount

6 month growth

4%

1 year growth

4%

2 year growth

1%
Business Wire
Aug 20th, 2025
RouteThis Names Tom Lieu as Chief Financial Officer to Support Next Stage of Growth

RouteThis names Tom Lieu as Chief Financial Officer to support next stage of growth.

CXNet
Mar 5th, 2025
RouteThis Expands Executive Leadership with Dave Garcia as Chief Revenue Officer

RouteThis, a leader in WiFi customer experience (CX) solutions, announced that Dave Garcia has joined the company as Chief Revenue Officer (CRO).

RouteThis
Feb 26th, 2025
How the Mesh Adoption Flywheel can help you grow ARPU

The Mesh Adoption Flywheel: Product, promotion and process RouteThis introduced a structured framework to help Service Providers overcome subscriber pushback and drive mesh adoption more strategically.

The Fast Mode
Jul 31st, 2024
RouteThis Unveils Quality of Install (QoI) Insights to Enhance WiFi CX

RouteThis, the leading provider of in-home WiFi customer experience (CX) solutions for service providers, launched QoI Insights in their RouteThis Certify platform.

Wireless Broadband Alliance
Jul 29th, 2024
RouteThis Launches QoI Insights to Enhance WiFi Customer Experience

RouteThis launches QoI Insights to enhance WiFi customer experience.

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