Rover

Rover

E-commerce platform for pet care products

About Rover

Simplify's Rating
Why Rover is rated
B-
Rated C on Competitive Edge
Rated A on Growth Potential
Rated C on Rating Differentiation

Industries

Consumer Goods

Company Size

10,001+

Company Stage

IPO

Headquarters

Seattle, Washington

Founded

2011

Overview

Rover.com operates in the pet care market, providing a variety of products and accessories for pets, including toys, treats, grooming supplies, and personalized items. Customers can browse and purchase these items directly from the website, which features a curated selection of high-quality products. Rover.com focuses on e-commerce, allowing it to reach a wide audience and cater to the needs of pet owners and pet lovers. The company generates revenue through the sale of its diverse product range, which includes categories like apparel, home decor, and cleaning supplies. Unique offerings, such as puzzle toys and lick mats, address specific pet needs, enhancing the appeal to customers. Rover.com aims to meet the growing demand for quality pet products while ensuring it remains competitive by highlighting customer favorites and new arrivals.

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Simplify's Take

What believers are saying

  • Rover's acquisition by Blackstone provides resources for expansion and innovation.
  • The 'Walk it with Lockett' contest enhances brand visibility and sports fan engagement.
  • Rover's European expansion through a cat-sitting marketplace strengthens its market presence.

What critics are saying

  • Increased dog-friendly offices may reduce demand for traditional pet-sitting services.
  • Blackstone's acquisition could lead to strategic shifts impacting Rover's operations.
  • The rise of pet-related social events may shift spending from traditional pet care services.

What makes Rover unique

  • Rover offers a comprehensive range of pet care services and products.
  • Rover's e-commerce platform provides a curated selection of high-quality pet items.
  • Rover's annual Top Pet Names Report engages its community and identifies market trends.

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Funding

Total Funding

$2935.9M

Above

Industry Average

Funded Over

11 Rounds

Buyout funding comparison data is currently unavailable. We're working to provide this information soon!
Buyout Funding Comparison
Coming Soon

Benefits

Competitive compensation

401k

Flexible Paid Time Off

Health Insurance

Dental Insurance

Vision Insurance

Commuter Benefits

Bring your dog to work (and unlimited puppy time)

Doggy benefits, including $1000 toward adopting your first dog

Meal Benefits

Growth & Insights and Company News

Headcount

6 month growth

↑ 0%

1 year growth

↓ -1%

2 year growth

↓ -1%
IFA Magazine
Apr 5th, 2025
82% Of Businesses See Recruitment Gains With Dog-Friendly Offices – Experts Explore Why

With 59% of people in England owning a dog, return to office mandates aren’t as simple as switching back to full-time office work. Office experts Instant Offices explore how dog-friendly offices could be the key to easing this transition. Driven by the increased number of return-to-office mandates, search demand for â€˜dog-friendly offices’ has risen by 414% in the last month. What was once a workplace novelty is growing in demand as more consider taking their dogs to work at least some of the time. With an estimated 3.2 million households in the UK welcoming a new pet during the lockdowns when remote working was the norm, employees were able to adjust their daily schedules to accommodate their pets’ needs.  Now, as more businesses enforce return-to-office mandates, many employees face the challenge of transitioning to office life and adjusting pet care schedules, which can be a significant source of stress contributing to the resistance many workers feel toward returning to the office. This is where dog-friendly offices can make a difference. By allowing employees to bring their pets to work, companies can help employees maintain the flexibility they have while working from home and ensure they can continue caring for their pets without disrupting their work-life balance. This approach not only makes the office environment more welcoming but also acknowledges the shift in employee needs post-pandemic, helping businesses retain talent and encourage a smoother transition to hybrid or in-person work

PRWeb
Feb 4th, 2025
Pets May Be Best To Help Singles Mingle On Valentine'S Day: Fun Tips From Wondercide

"The love we have for our pets and the unconditional love we get from them is profound," says Wondercide CEO Brad Locke, "Wondercide was founded with one woman's fierce love for her dog, Luna, so we're all about this holiday that celebrates the bonds we share and the care we give to each other."

GeekWire
Jan 9th, 2025
Can Your Dog Keep Up With Tyler Lockett? Seattle Seahawks Great Teams With Rover In New Contest

Seattle Seahawks star Tyler Lockett and his wife, Lauren, with their dogs Chase and Cannon. (Image via Rover)Tyler Lockett has run plenty of routes in his 10-season career as a Seattle Seahawks wide receiver. Now he wants to just take a walk — and he’ll do it with a lucky fan’s dog in a new contest launched by Seattle-based pet-sitting company Rover.“Walk it with Lockett” kicked off on Thursday, and fans can enter by first creating an account on Rover and then emailing a picture of their dog and brief description about why their pup is Seattle’s biggest football fan.Submissions will be accepted until next week, Jan. 16. One dog and dog parent will get to meet Lockett and go for a walk on Jan. 23

PR Newswire
Dec 3rd, 2024
Rover Releases Most Popular Pet Names And Trends Of 2024

Rover's 12th Annual Report Reveals Bluey, Taylor Swift, Brunson and Provolone Surge as Pet Parents Draw Inspiration from Entertainment, Sports and the Grocery StoreSEATTLE, Dec. 3, 2024 /PRNewswire/ -- Rover.com, the world's largest online marketplace for loving pet care, today released its twelfth annual Top Pet Names Report, chronicling the fun and unique naming trends that emerged in 2024. The report analyzes millions of user-submitted pet names provided by pet parents on Rover and breaks down the most influential trends leading up to the year's end

GeekWire
Oct 31st, 2024
Rover acquires cat-sitting marketplace to further expand its growth across Europe

(Rover Photo) Rover has gotten its paws on another pet-sitting marketplace. The Seattle-based pet-care company announced the acquisition Thursday of Cat

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