BARK

BARK

Subscription-based dog toys and treats service

Overview

BARK sells dog-focused products through subscription boxes and an online shop. BarkBox delivers themed toys, treats, and chews tailored to a dog’s playstyle and dietary needs, while Super Chewer provides more durable toys and long-lasting treats. Customers pay a monthly fee for curated boxes and can also buy items from BARK Shop. The company distinguishes itself with playful branding, two subscription tiers, and a focus on joyful bonding between dogs and their owners.

About BARK

Simplify's Rating
Why BARK is rated
C
Rated B on Competitive Edge
Rated C on Growth Potential
Rated D+ on Differentiation

Industries

Consumer Goods

Company Size

501-1,000

Company Stage

Seed

Total Funding

$491.7M

Headquarters

New York City, New York

Founded

2012

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Simplify's Take

What believers are saying

  • August 6, 2026 revenue beat guidance at $78.8 million, with $0.6 million EBITDA.
  • Subscriber retention improved 170 basis points, and average order value rose $0.45.
  • BARK Air revenue rose 37% to $3.2 million, with 90% of seats sold.

What critics are saying

  • Q1 FY2027 DTC revenue fell 25.2% to $66.7 million, shrinking the subscriber base.
  • BARK cut marketing spending, then guided Q2 revenue of $83 million to $85 million.
  • Cash was $16.1 million on June 30, 2026; sustained losses threaten liquidity.

What makes BARK unique

  • BARK’s dog-first brand spans BarkBox, BARK Air, and retail collaborations.
  • Its proprietary dog-playstyle data powers themed subscriptions and product design.
  • Crocs, Liquid Death, and Girl Scout Cookie partnerships broaden its cultural reach.

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Funding

Total Funding

$491.7M

Above

Industry Average

Funded Over

0 Rounds

Benefits

Health Insurance

401(k) Company Match

Meal Benefits

Hybrid Work Options

Company Equity

Company News

Trazee Travel
Aug 13th, 2026
BARK Air launches first-ever, in-flight luxury grooming service with PRIDE+GROOM.

BARK Air launches first-ever, in-flight luxury grooming service with PRIDE+GROOM. Aug 13, 2026 (C) Lightfieldstudiosprod | Dreamstime.com As pet travel continues to increase, BARK Air, the dog-first hospitality and aviation service, is determined to redefine pet travel standards and provide excellent service for pet owners wanting to go above and beyond for their furry friends. In partnership with PRIDE+GROOM, the all-natural luxury pet brand, this collaboration brings a dedicated, in-flight grooming service through the BARK Air concierge team. Now, all dogs can be properly pampered during their travels. Traveling pups will enjoy signature PRIDE+GROOM products like THE SWIPE, a gentle antiseptic wipe to give the coat a fresh look between baths; THE BATH BRUSH, a massage brush that helps stimulate natural oils for a healthy and clean looking coat; and THE BALM, a moisturizing paw and nose balm to keep furry friends fresh during a long flight. Additionally, each BARK Air ticket comes with a complimentary PROUD Signature Scent, a natural pet cologne. Fresh notes of bergamot, citrus and ylang ylang keep pets feeling fresh throughout the entire flight. Get insider information and deals in your inbox! Read this next. Aug 12, 2026 All reads on this topic. Aug 13, 2026 Aug 12, 2026 Aug 11, 2026 SAN SONNEA, a new Italian luxury hospitality collection, recently debuted in Northern Italy with three distinct properties. Ranging in personalized landscape and character, each resort is inspired by human connection to nature. Not just the backdrop to travel, SAN SONNEA invites guests to fully immerse themselves in the surrounding nature to deepen their relationship with the destination itself. Sponsored content. Skip the Seoul Crowds. The Real Korea is in Gyeonggi. Aug 11, 2026 It's time to start dreaming of your next trip. Here are nine must-see sites in Trinidad and Tobago. Aug 11, 2026 Panama City Beach expands its artificial reef program with additional projects. New decommissioned vessels and a collaborative regional reef will, along with past projects, further create both a marine habitat and destination for divers. Unlock flexible, refined business travel with TAP Air Portugal's program, TAP FORBIZ. Developed for small, medium and large Companies, with options for corporate events, TAP FORBIZ offers exclusive advantages adapted to each type of business. Aug 11, 2026 National Rum Day is Aug. 16, and however you wish to honor the tropically associated liquor, you'll find yourself whisked away to the island of your dreams. Several hotels and resorts have taken inspiration from the national day with their own special cocktail recipes for you to try at home... and perhaps you'll love it enough to book that Caribbean vacation or even a trip to the very hotel behind the cocktails!

Global Pet Industry
Aug 13th, 2026
BARK prioritizes profitability as quarterly DTC sales decline.

BARK prioritizes profitability as quarterly DTC sales decline. Improved subscriber retention, stronger retail sales and growing demand for BARK Air helped offset continued revenue pressure. US-based subscription pet company BARK reported revenue of $78.8 million (€69.3M) for the first quarter of fiscal year (FY) 2027, which ended on 30 June 2026, down 23.4% year-over-year (YoY). Despite the decline, revenue came in at the high end of the company's guidance range of $77 million (€67.8M) to $79 million (€69.5M). "This was powered by strong subscriber retention, better than expected sales in the retail channel, and BARK Air flights filling up," Co-Founder and CEO Matt Meeker told investors. Profitability. Gross profit was $57.3 million (€50.4M), 10.6% lower than a year earlier, while gross margin reached 72.7%, versus 62.3% in the same period last year. BARK returned to profitability, posting net income of $0.75 million (€0.7M), compared with a net loss of $7 million (€6.2M) a year earlier. The result included $7.4 million (€6.5M) in tariff refunds allocated to FY2026. The refund was excluded from adjusted earnings before interest, taxes, depreciation and amortization (EBITDA) because it was considered non-recurring. Adjusted EBITDA was $0.6 million (€0.5M), within the guidance range of $0 to $1 million (€0.9M) and 500% higher YoY. DTC business. BARK's direct-to-consumer (DTC) revenue totaled $66.7 million (€58.7M), 25.2% below the prior year, as the company continued to prioritize bottom-line durability over near-term growth. Within the DTC business, the toys and accessories category generated $39.1 million (€34.4M) in revenue, while the consumables segment posted $24.3 million (€21.4M). Subscriber retention improved by more than 170 basis points, while average order value increased by $0.45 (€0.40) from the prior year. BARK Air. BARK Air generated $3.2 million (€2.8M) in DTC revenue, representing 37% YoY growth despite challenges such as Europe-to-US routes and fuel surcharges stemming from broader geopolitical conditions. "Well over 90% of seats have already been sold for the second quarter. The demand for BARK Air business is as strong as ever, and that strong revenue performance came with a strong normalized consolidated gross margin of 63.4%," the CEO says. Commerce revenue came in at $12.1 million (€10.6M), 11.4% lower than a year earlier. During the quarter, the company expanded to new and existing retail partners. Outlook. For the second quarter of FY2027, BARK expects total revenue of $83 million (€73M) to $85 million (€74.8M), versus $107 million (€94.2M) in the comparable period last year. The projected decrease primarily reflects the smaller DTC subscriber base entering FY2027 following the deliberate reduction in marketing spending during FY2026. Adjusted EBITDA is forecast at $1 million (€0.9M) to $3 million (€2.6M), compared with a loss of $1.4 million (€1.2M) a year earlier. For the full year, BARK reaffirmed its outlook for total revenue of $325 million (€286M) to $340 million (€299.2M), versus $394.8 million (€347.4M) in FY2026. It also maintained adjusted EBITDA guidance of $7 million (€6.2M) to $10 million (€8.8M), compared with $0.2 million (€0.2M) in FY2026. In addition, Commerce and BARK Air are expected to collectively generate more than $100 million (€88M), with Commerce accounting for a growing share of the total as BARK expands across wholesale and marketplace channels. Free articles read this month One click prioritizes GlobalPETS in your search results and AI answers.

MarketBeat
Aug 8th, 2026
BARK (NYSE:BARK) announces quarterly earnings results, beats estimates by $0.48 EPS.

BARK (NYSE:BARK) announces quarterly earnings results, beats estimates by $0.48 EPS. August 8, 2026 Key points. * BARK beat earnings expectations: The company reported $0.08 EPS, $0.48 above consensus, while revenue of $78.81 million also exceeded estimates of $77.50 million. * Profitability improved despite weaker sales: Adjusted EBITDA rose to $0.6 million from $0.1 million year over year, but revenue declined 23% as the direct-to-consumer subscriber base shrank. Management cited improving retention and average order value and expects sequential growth later in the fiscal year. * Shares jumped 22.8%: BARK stock reached $11.25 after the results. Management maintained its full-year revenue and adjusted EBITDA guidance, while analysts' average rating remained "Hold" with a $15.33 price target. * MarketBeat previews the top five stocks to own by September 1st. BARK (NYSE:BARK - Get Free Report) announced its quarterly earnings data on Thursday. The company reported $0.08 earnings per share for the quarter, beating the consensus estimate of ($0.40) by $0.48, Zacks reports. BARK had a negative return on equity of 35.25% and a negative net margin of 8.42%.The business had revenue of $78.81 million during the quarter, compared to analyst estimates of $77.50 million. Here are the key takeaways from BARK's conference call: * Profitability improved: Adjusted EBITDA was $0.6 million, up from $0.1 million year over year, while normalized gross margin remained strong at 63.4%. * Revenue fell 23% year over year to $78.8 million, primarily because BARK entered the year with a smaller direct-to-consumer subscriber base; D2C orders excluding BARK Air declined approximately 28%. * Underlying D2C indicators strengthened, with subscriber retention up more than 170 basis points and average order value increasing $0.45; management expects sequential top-line growth and a D2C inflection later in the fiscal year. * BARK Air revenue rose 37% year over year to $3.2 million, with more than 90% of second-quarter seats already sold, while commerce is expected to accelerate with holiday demand and the upcoming Girl Scout Cookie program. * Management reiterated full-year revenue and adjusted EBITDA guidance and highlighted new growth initiatives, including the Lixters enrichment platform, expanded Crocs products, and a Liquid Death pet collaboration. BARK stock up 22.8%. Shares of NYSE:BARK traded up $2.09 during midday trading on Friday, reaching $11.25. 217,898 shares of the company traded hands, compared to its average volume of 42,203. The firm's fifty day moving average price is $9.52 and its two-hundred day moving average price is $11.71. The firm has a market capitalization of $101.60 million, a price-to-earnings ratio of -3.14 and a beta of 1.95. BARK has a 12 month low of $8.15 and a 12 month high of $20.79. Institutional inflows and outflows. Hedge funds have recently added to or reduced their stakes in the stock. Gabelli Funds LLC lifted its holdings in shares of BARK by 50.0% in the third quarter. Gabelli Funds LLC now owns 150,000 shares of the company's stock worth $125,000 after buying an additional 50,000 shares in the last quarter. State of Wyoming grew its stake in BARK by 40.2% during the second quarter. State of Wyoming now owns 177,988 shares of the company's stock valued at $157,000 after acquiring an additional 51,029 shares in the last quarter. Murchinson Ltd. grew its stake in BARK by 150.7% during the second quarter. Murchinson Ltd. now owns 410,043 shares of the company's stock valued at $361,000 after acquiring an additional 246,500 shares in the last quarter. Arrowstreet Capital Limited Partnership increased its holdings in BARK by 15.7% during the 2nd quarter. Arrowstreet Capital Limited Partnership now owns 1,692,503 shares of the company's stock worth $1,489,000 after acquiring an additional 230,131 shares during the period. Finally, NewEdge Advisors LLC bought a new stake in BARK during the 1st quarter worth approximately $65,000. Hedge funds and other institutional investors own 28.76% of the company's stock. Analysts set new price targets. A number of research analysts have recently commented on the company. Jefferies Financial Group reaffirmed a "buy" rating and set a $19.00 price target on shares of BARK in a research report on Thursday, June 11th. Wall Street Zen raised BARK from a "sell" rating to a "hold" rating in a report on Sunday, July 12th. Weiss Ratings restated a "sell (e+)" rating on shares of BARK in a research note on Monday. Finally, Lake Street Capital set a $12.00 price objective on shares of BARK and gave the company a "buy" rating in a report on Wednesday, June 10th. Two investment analysts have rated the stock with a Buy rating, two have issued a Hold rating and one has assigned a Sell rating to the company's stock. According to MarketBeat.com, the company presently has an average rating of "Hold" and an average target price of $15.33. Discover more American Consumer News EV Market Report MarketBeat Portfolio Tools BARK company profile. BARK is a consumer products and services company focused on the canine market, offering a suite of subscription-based and direct-to-consumer offerings designed to meet the everyday needs of dogs and their owners. The company's core business revolves around carefully curated boxes of toys, treats and chews, which are delivered monthly to subscribers through its flagship BarkBox service. Over time, BARK has expanded its reach beyond subscription, tapping into e-commerce and wholesale channels to broaden its customer base. In addition to BarkBox, the company operates BarkShop, an online storefront that allows customers to purchase toys, grooming supplies and nutrition products on an a la carte basis. This instant news alert was generated by narrative science technology and financial data from MarketBeat in order to provide readers with the fastest reporting and unbiased coverage. Please send any questions or comments about this story to [email protected]. Continue following MarketBeat Before you consider BARK, you'll want to hear this. MarketBeat keeps track of Wall Street's top-rated and best performing research analysts and the stocks they recommend to their clients on a daily basis. MarketBeat has identified the five stocks that top analysts are quietly whispering to their clients to buy now before the broader market catches on... and BARK wasn't on the list. While BARK currently has a Hold rating among analysts, top-rated analysts believe these five stocks are better buys. The AI boom is creating opportunities across semiconductors, cloud computing, enterprise software, infrastructure, cybersecurity, and automation. Inside this report, you'll find 10 companies positioned to benefit as artificial intelligence moves from hype to real-world deployment and becomes a core growth driver for corporate America.

Yahoo Finance
Aug 7th, 2026
BARK Inc posts $78.8M Q1 revenue as subscriber retention jumps 170bps and Bark Air sales surge 37%

BARK Inc reported Q1 FY2027 revenue of $78.8 million, down from $102.9 million year-over-year, but achieved the high end of its guidance range. The company posted positive adjusted EBITDA of $600,000, up from $100,000 in the prior year. Subscriber retention improved by over 170 basis points year-over-year, whilst average order value increased by $0.45 per unit. However, total orders declined approximately 28% year-over-year due to disciplined marketing and promotional spending. Bark Air revenue surged 37% to $3.2 million, with over 90% of Q2 seats already sold. The company ended the quarter debt-free with $16.1 million in cash. BARK is expanding its retail presence with new products, including the Lixsters enrichment toy platform and expanded partnerships with Crocs and Liquid Death, launching across Target, Walmart and Amazon.

Yahoo Finance
Aug 6th, 2026
Bark's Q2 sales beat estimates but stock soars despite 23% revenue decline to $78.8M

Bark reported Q2 CY2026 revenue of $78.82 million, beating analyst estimates by 0.7% but falling 23.4% year on year. The pet products provider's non-GAAP loss of $0.20 per share significantly outperformed expectations. However, next quarter's revenue guidance of $84 million came in 7.5% below analyst estimates. The company reaffirmed its full-year revenue guidance of $332.5 million at the midpoint. Operating margin improved to 0.1%, up from -8.1% in the same quarter last year. Free cash flow was -$3.65 million, compared to -$6.15 million in the prior-year quarter. Analysts expect Bark's revenue to decline by 7.8% over the next 12 months.

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