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About BARK
Industries
Consumer Goods
Company Size
501-1,000
Company Stage
Seed
Total Funding
$491.7M
Headquarters
New York City, New York
Founded
2012
Overview
BARK enhances the lives of dogs and their owners by offering a range of pet toys and treats. Their main product is BarkBox, a monthly subscription service that delivers themed boxes filled with toys, treats, and chews tailored to dogs' playstyles and dietary needs. They also provide the Super Chewer box for dogs that need more durable toys and longer-lasting treats. BARK's subscription model ensures a steady revenue stream and fosters customer loyalty, while their online store, BARK Shop, sells individual products like food, dental items, and toys. What sets BARK apart is their creative and humorous approach to product design, which resonates with dog owners looking for engaging and high-quality items. The company's goal is to create joyful experiences for dogs and their owners, strengthening the bond between them.
Simplify's Take
What believers are saying
- BARK's partnership with Shopify aims to improve traffic, conversion, and retention metrics.
- Nationwide availability at PetSmart boosts BARK's brand visibility and customer reach.
- BARK Air's pet-friendly flights could open new revenue streams and enhance brand loyalty.
What critics are saying
- BARK Air's steep pricing may deter potential customers, limiting its success.
- Weed-inspired toys could face backlash from conservative customers or regulatory scrutiny.
- Centralizing data on Shopify may raise potential data privacy concerns for BARK.
What makes BARK unique
- BARK offers unique themed subscription boxes tailored to dogs' playstyles and dietary needs.
- BARK Air provides a novel pet-friendly travel experience, enhancing brand differentiation.
- BARK's creative product designs, like 4/20-themed toys, set it apart in the pet market.
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Funding
Total Funding
$491.7M
Above
Industry Average
Funded Over
0 Rounds
Benefits
Health Insurance
401(k) Company Match
Meal Benefits
Hybrid Work Options
Company Equity
Company News
NEW YORK--(BUSINESS WIRE)--BARK, Inc. (NYSE: BARK) (“BARK” or the “Company”), a leading global omnichannel dog brand with a mission to make all dogs happy, today announced that its new line of cereal-inspired treats, The Snack Pack, is now available at over 1,000 PetSmart doors and PetSmart.com. Today’s announcement follows the Company’s original October 3, 2023 announcement. “We are excited to announce that our new treat offering, as well as several corresponding character toys, are now available nationwide at PetSmart,” said Matt Meeker, Chief Executive Officer of BARK. “Today’s announcement affords us another opportunity to introduce our growing consumables offering to millions of customers around the country. This is an important milestone for BARK, and we look forward to continuing to broaden the distribution of our consumables category.”
BARK Air has launched dog-friendly flights between Los Angeles area Van Nuys Airport (VNY) and New York area Westchester (HPN) and between HPN and London area Biggin Hill (BQH).
NEW YORK--(BUSINESS WIRE)--BARK (NYSE: BARK), a leading global omnichannel dog brand with a mission to make all dogs happy, has teamed up with real estate marketplace Zillow to determine the top 10 cities to find dog-friendly rentals in the United States. BARK combined its thirteen years’ worth of dog data, based on BarkBox and Super Chewer subscribers, with Zillow’s extensive database of pet-friendly rentals to identify the cities that are obsessed with dogs, as well as the dog names and breeds that residents will most likely call “neighbor.”A few of the most interesting takeaways include:Even dog obsession is bigger in Texas: Dallas, Austin and San Antonio took the top three spots for most dog-obsessed cities.Dallas, Austin and San Antonio took the top three spots for most dog-obsessed cities. United States of Retrievers: Unsurprisingly, Golden Retrievers and Labrador Retrievers are among the most popular dog breeds in the top dog-friendly cities. Other popular breeds include American Pit Bull Terriers and Australian Shepherds.Unsurprisingly, Golden Retrievers and Labrador Retrievers are among the most popular dog breeds in the top dog-friendly cities. Other popular breeds include American Pit Bull Terriers and Australian Shepherds. New Yorkers love the French (Bulldogs): In New York City, French Bulldogs are the most popular breed, and it’s the only city to have French Bulldogs as the most popular breed.In New York City, French Bulldogs are the most popular breed, and it’s the only city to have French Bulldogs as the most popular breed
BARK Air launches flights with steep pricing.
BARK Air will launch puppy-focused flights from Westchester airport.
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About BARK
Industries
Consumer Goods
Company Size
501-1,000
Company Stage
Seed
Total Funding
$491.7M
Headquarters
New York City, New York
Founded
2012
BARK is Hiring for 0 Jobs on Simplify!
Find jobs on Simplify and start your career today