BARK

BARK

Subscription-based dog toys and treats service

Overview

BARK sells dog-focused products through subscription boxes and an online shop. BarkBox delivers themed toys, treats, and chews tailored to a dog’s playstyle and dietary needs, while Super Chewer provides more durable toys and long-lasting treats. Customers pay a monthly fee for curated boxes and can also buy items from BARK Shop. The company distinguishes itself with playful branding, two subscription tiers, and a focus on joyful bonding between dogs and their owners.

About BARK

Simplify's Rating
Why BARK is rated
C-
Rated C on Competitive Edge
Rated C on Growth Potential
Rated D+ on Differentiation

Industries

Consumer Goods

Company Size

501-1,000

Company Stage

Seed

Total Funding

$491.7M

Headquarters

New York City, New York

Founded

2012

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Simplify's Take

What believers are saying

  • August 6, 2026 Q1 revenue beat guidance; adjusted EBITDA turned positive at $0.6 million.
  • Subscriber retention rose 170 basis points in Q1 2027, while average order value improved.
  • September 9, 2026 Girl Scouts Patch Pals and September 2 Liquid Death expand commerce.

What critics are saying

  • Q1 FY2027 revenue fell 23.4%; DTC sales dropped 25.2% after marketing cuts.
  • BARK faces TCPA and Washington email lawsuits, with trials set for May and September 2027.
  • A reverse split, workforce reductions, and a $39.0 million FY2026 loss signal fragile survival.

What makes BARK unique

  • BARK’s BarkBox data engine tailors toys to playstyles; subscriptions deepen retention.
  • BARK Air and brand collabs with Dunkin’ and Liquid Death extend beyond pet goods.
  • Retail reach through Target, Chewy, Walmart, Amazon diversifies distribution beyond DTC.

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Funding

Total Funding

$491.7M

Above

Industry Average

Funded Over

0 Rounds

Benefits

Health Insurance

401(k) Company Match

Meal Benefits

Hybrid Work Options

Company Equity

Company News

REAL HACKER NEWS
Sep 24th, 2026
Liquid Death launches $1 coffin designed for dog owners to be buried with their pets.

Liquid Death launches $1 coffin designed for dog owners to be buried with their pets. 3 2 minutes read BARK and Liquid Death are expanding their limited-edition collaboration with a human-sized coffin designed to let dog owners spend eternity alongside their pets. The dog brand behind BarkBox has announced "The Most Forever Home," a full-sized coffin that doubles as a bed where owners can curl up alongside their dogs before eventually using it as a final resting place. The unusual release follows BARK and Liquid Death's September collaboration, which introduced a collection of dog toys, treats, apparel, and accessories inspired by Liquid Death's branding. Only three BARK x Liquid Death coffins are being sold. The Most Forever Home will go on sale September 25 at 2 PM ET through BARK's website, with only three coffins available. Each coffin will cost just $1, meaning anyone hoping to get one will have a very limited opportunity once they become available. Before being used as a coffin, the product functions as an oversized dog bed designed to fit both a person and their pet. BARK says owners can use it as a place to sleep or cuddle with their dog. BARK is also releasing a free "Final Wishes" document alongside the coffin. The document allows owners to formally state that they would like to be buried with their dog and specify how they want the arrangement handled. Options include being buried side by side, cuddled together inside the coffin, or cremated together. The coffin is the latest addition to BARK and Liquid Death's limited-edition collection, which launched earlier in September with products including the Dogtor Death Can, Marcus the Carcass, Dead Head Burrow Toy, and Sleep When You're Fed dog bed. The collection also includes dog apparel and treats, along with Ram Chop, a Liquid Death-themed take on the familiar Lamb Chop-style dog toy. This isn't Liquid Death's first attempt at bringing its branding into the afterlife. Earlier in 2026, the company teamed up with Spotify to launch the $495 Eternal Playlist Urn, which features a built-in Bluetooth speaker designed to keep playing music after its owner dies. The urn launched alongside Spotify's Eternal Playlist Generator, which creates a personalized playlist based on a user's listening habits and answers to a series of prompts. The release also comes just one day after Cup Noodles launched its own $3,999 custom casket as part of its new Vampire Noodles promotion.

Townsquare Media, Inc.
Sep 9th, 2026
Dogs and food sensitive people are excited for these 2 new Girl Scout cookies.

Dogs and food sensitive people are excited for these 2 new Girl Scout cookies. The Girl Scouts of the USA have announced two new additions to their famous cookie lineup, and they are definitely thinking outside the cookie box. The two new treats are Girl Scout Sparkables, made for people with food allergies, and Patch Pals, a soft-baked treat made specifically for dogs. Yes. Your dog can now have a Girl Scout Cookie. An allergy-friendly cookie added to the lineup. Girl Scout Sparkables are oatmeal cookies packed with chocolate chips and sprinkles. They were developed with allergy-friendly food company Partake and are made without the nine major food allergens. And then there's the dog cookie. Now for the important stuff. Patch Pals are soft-baked, blueberry muffin-flavored treats created specifically for dogs. The Girl Scouts teamed up with dog-focused company BARK to create the new snack. Each Patch Pal will also feature one of four different patch designs inspired by classic Girl Scout experiences. * Girl Scouts (The Official Girl Scouts Logo) * Community (Heart) * Exploration (Compass with N, E, S, W) * Play (Tennis Ball) It's about time the dog got something for all those years of watching B100 Quad Cities eat cookies without sharing. You'll have to wait until 2027. You can't get your paws on these new cookies quite yet. Girl Scout Sparkables and Patch Pals will be available online for direct shipping starting January 12, 2027, when the national Girl Scout Cookie season begins. If your dog suddenly starts sitting next to you every time you open a cookie box, don't say B100 Quad Cities didn't warn you. Four chains that don't use real pumpkin in their pumpkin spice lattes. B100 Quad Cities has entered pumpkin spice season, which makes summer-lovers cringe... while fall-lovers are trying to pretend they don't have the A.C. on, while they get out their pinecone- and pumpkin-themed decorations. Here's a question for pumpkin spice latte aficionados: Do you care if your PSL contains ACTUAL pumpkin... or are you fine with whatever ingredients are in that delicious, mysterious pumpkin spice syrup? TheTakout.com has a list of FOUR chains that DON'T use real pumpkin in their PSLs. They are:

The News-Press & Gazette Company
Sep 9th, 2026
When you can buy the first Girl Scout cookie for dogs.

When you can buy the first Girl Scout cookie for dogs. Pensacola News Journal Updated Sept. 9, 2026, 10:12 a.m. CT Girl Scouts have announced its first-ever dog treat, set to go on sale next year as part of two new cookies launching. Created in collaboration with BARK, a subscription box for dogs, the Girl Scouts' soft-baked dog treat is called "Patch Pals." It's expected to go on sale online in early January, or at the start of Girl Scout cookie season. The second cookie, named Sparkables, was made to help "meet the diverse needs of their communities," according to the organization. It was made in another collaboration with Parkate, an allergy-friendly cookie brand. It avoids the nine major food allergens: peanuts, tree nuts, eggs, wheat, milk, soy, fish, shellfish and sesame. Here's a look at the new cookies and when Pensacola can get its hands on them. How to get Girl Scouts' new dog cookie. The new Girl Scout dog cookie, Patch Pals, is a soft-baked blueberry muffin-flavored treat. Each cookie is baked to feature one of four "patch" designs representing Girl Scout experiences, the company said in a release. They are described as "soft, chewy blueberry muffin-inspired treats" on the website. Patch Pals will be available exclusively online for direct shipping beginning Jan. 12, 2027, with the national launch of Girl Scout Cookie season. The Girl Scout website says that the treats are made with blueberries. Here's a quick look at the nutrition: * Calories: 39 kcal/treat * Crude protein: 9% * Crude fat: 5% * Crude fiber: 2% * Moisture: 20% Girl Scouts launches allergy-friendly cookie. Girl Scout Sparkables is the new allergy-friendly cookie launching for the 2027 Girl Scout Cookie season. It is the company's first-ever cookie developed for those with food allergies. The cookies are developed in a facility designed to avoid the nine major food allergens: peanuts, tree nuts, eggs, wheat, milk, soy, fish, shellfish and sesame. They are crunchy oatmeal cookies featuring chocolate chips and colorful sprinkles. Sparkables will be available exclusively online for direct shipping beginning Jan. 12, 2027. When is Girl Scout Cookie season in Pensacola? Girl Scout Cookie season is recognized nationally from January through April, though exact dates vary by the local council. Girl Scouts in Escambia and Santa Rosa counties are expected to start selling cookies around Jan. 2, according to its website.

PETage
Sep 2nd, 2026
BARK and Liquid Death launch limited-edition toy collection for dogs, pet parents.

BARK and Liquid Death launch limited-edition toy collection for dogs, pet parents. Pet Age Staff//September 2, 2026// BARK, a dog-obsessed brand behind BarkBox, has announced a new collaboration with Liquid Death, one of the fastest growing non-alcoholic beverage brands. Available now for new and current BarkBox and Super Chewer subscribers, the BARK x Liquid Death collection features toys, beds and apparel for dogs and the humans who are dead serious about them. Leading the pack is Ram Chop, a squeaky ram with an unsettlingly familiar face that's on a mission to celebrate dogs exactly as they are, chaos included. Filled with two disc squeakers and featuring whip-n-flip limbs, Ram Chop doubles as the face of the collaboration and the star of BARK and Liquid Death's accompanying social campaign, encouraging humans to embrace the mischief, quirks and instincts that make their dogs who they are. Additional highlights from the collection include: * Sleep When You're Fed: A bed for dogs who take their rest as seriously as their meal time. * Feed the Beast Consumables Packup: The most premium offering in the collection, this advent calendar-style bundle lets your pup dig up a feast of bone-like collagen chews and freeze dried chicken hearts and beef nibs - grave robbing never tasted so good. Rounding it out: the Skull of Eternal Fetch, a rubber toy with a wacky bounce built to outlive Pet Age all. * Dogtor Death Can: Made with crinkle as crisp as the cold paw of death. Filled with crazy crinkle and a tube squeaker. * Marcus the Carcass: Treat your pup to a raw squeak diet, courtesy of the bearly departed. Filled with five disc squeakers and crazy crinkle. * Dead Head Burrow Toy: If your dog is up for a bit of skulldiggery, toss in a treat and let the head hunting begin. "BARK and Liquid Death know our audiences expect more than the obvious, which made this a really fun collection for our team to design," said Dave Stangle, VP of Brand at BARK. "We got to take Liquid Death's world and ask what it would look like if it were made for dogs. We found it gave us the opportunity to not only create products, but content around them that no other dog brand would make." "We brought the Liquid Death attitude, BARK brought their insane creativity, and somehow we ended up with a collection that's even more absurd, and way more fun, than we imagined," said Misha Brunelli, VP of Merch & Apparel. "It's exactly the kind of collaboration we love: unexpected, ridiculous, and something people will actually want." The collection rounds out with more toys to keep the fun going, including Axe to Grrrind, Thrash Panda, Hand That Feeds, Psycho Bunny, Scare Bear, Bat Outta Smell, Goth Sloth, Chewdoo Doll and Murder Bird - plus apparel for dogs including the Vest in Peace jacket and Ram Chop Snood Hood. Founded in 2011, BARK loyally serves millions of dogs nationwide with BarkBox and Super Chewer, its themed toys and treats subscriptions; custom product collections through its retail partner network, including Target, Chewy, and Amazon; BARK in the Belly, a premium dog food and consumables line that donates 100% of food profits to fight canine hunger; and BARK Air, the first air travel experience designed specifically for dogs first. As one of the fastest growing non-alcoholic beverage brands, Liquid Death uses comedy and entertainment to make health and sustainability 50 times more fun. The brand' s product lines include mountain water, soda-flavored sparkling water, iced tea, and energy. In addition, Liquid Death donates a portion of its proceeds to help kill plastic pollution.

PETage
Aug 25th, 2026
BARK, Dunkin' launch Dunkin's first dog drive-thru experience and toy collection.

BARK, Dunkin' launch Dunkin's first dog drive-thru experience and toy collection. Pet Age Staff//August 25, 2026// BARK, a leading global omnichannel dog brand with a mission to make all dogs happy, has announced the return of its beloved collaboration with Dunkin', the largest coffee and donuts brand in the United States, and the Dunkin' Joy in Childhood Foundation. Now in its seventh year, the partnership has raised more than $15 million for the Dunkin' Joy in Childhood Foundation and sold more than 1 million dog toys. To celebrate, BARK and Dunkin' are introducing the 2026 Dunkin' x BARK Collection and creating Dunkin's first-ever official dog drive-thru experience, designed especially for dogs. For years, dogs have been riding shotgun on Dunkin' runs with their favorite humans. This National Dog Day, Dunkin' is returning the favor. On Wednesday, August 26, BARK and Dunkin' will host "Dunkin' for Dogs," a first-of-its-kind doggie drive-thru experience at a Dunkin' location in Quincy, Massachusetts. For one day only, one drive-thru lane will remain open for guests, while the second lane will welcome dogs for an experience complete with dog treats, limited-edition BARK x Dunkin' bandanas and the opportunity to receive plush toys from the new BARK x Dunkin' Collection with a donation to the Joy in Childhood Foundation. * When: Wednesday, August 26 | 10 a.m. to 1 p.m. ET * Where: Dunkin', 588 Washington St, Quincy, MA 02169 The celebration extends beyond Quincy, with select Dunkin' restaurants across the country offering limited-edition BARK x Dunkin' bandanas, alongside the new BARK x Dunkin' plush toys on National Dog Day, while supplies last. Locations include: * New York: 1703 Third Ave, New York, NY 10128 * California: 3200 Yorba Linda Blvd, Fullerton, CA 92831 * Illinois: * 1201 S. Naper Blvd, Naperville, IL 60540 * 7100 Kingery Hwy, Darien, IL 60561 * 1060 Ogden Ave, Montgomery, IL 60538 The 2026 Dunkin' x BARK Collection features playful dog toys inspired by fan-favorite Dunkin' menu items. Designed from a dog's perspective by BARK's in-house design team, each toy is available as a thank-you when guests make a donation to the Joy in Childhood Foundation at participating Dunkin' locations nationwide and online while supplies last. This year's collection features: * Dunkin' Wake-Up Wrap(R) Dog Toy: A multi-part, 2-in-1 toy featuring two squeakers, whip-n-flip bacon, a material medley and crazy crinkle, and it's perfect for hiding treats. * Dunkin' Strawberry Dragonfruit Refresher & Donuts Dog Toy: This fruity duo is packed with fluff and features two squeakers (one classic, one half-donut), a tuggable t-shirt rope and crazy crinkle, available with a $16 donation. * Dunkin' Iced Signature Latte & Chocolate Frosted Sprinkles Donut Dog Toy: An massively oversized toy with a hidden surprise inside, a half-donut squeaker, and crazy crinkle. Donations benefit the Joy in Childhood Foundation's programs that bring joy to children battling illness and hunger, including Dogs for Joy, which places highly trained facility dogs in children's hospitals across the country. These full-time pups support patients by teaching kids how to take medication, providing comfort during medical intervention, and motivating them through treatment. To date, Dogs for Joy grants have supported 54 facility dogs at 37 hospitals across the country, positively impacting thousands of young patients. "Seven years and a million toys later, this tradition has become something dog parents look forward to," said Dave Stangle, Vice President of Brand Marketing at BARK. "And it all comes back to the rituals we have with our dogs, that dogs go where their people go. The drive-thru makes that official. This year, dogs aren't just tagging along, they're the ones being served." "The BARK collaboration has become a beloved tradition because it brings together so many things our guests care about: their pets, their communities and giving back," said Mollie Collum, Director of the Dunkin' Joy in Childhood Foundation. "Every toy represents an opportunity to help support our programs like Dogs for Joy, and we're excited to make this year's celebration even more memorable with Dunkin's first official dog drive-thru."

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