What BARK (BARK) said on its Q2 earnings call. November 6, 2026 Key points. * Revenue exceeded guidance at $87.6 million, though it declined from $107 million a year earlier as lower direct-to-consumer sales outweighed 3.6% growth in commerce. Adjusted EBITDA was $2 million, and the net loss narrowed to $3.8 million. * BARK reaffirmed fiscal 2027 guidance of $325 million to $340 million in revenue and $7 million to $10 million in adjusted EBITDA. Management said it was trending toward the higher end of the revenue range. * BARK reached a preliminary understanding to sell the BARK Air customer list and license the brand starting in 2027, subject to a definitive agreement. The company said an exit would free capital for commerce, partnerships and product development. * MarketBeat previews top five stocks to own in December. BARK NYSE: BARK reported fiscal second-quarter revenue above its guidance range as growth in its commerce business helped offset a decline in direct-to-consumer sales. The company reaffirmed its full-year outlook and said it had reached a preliminary understanding to exit its BARK Air operations. Revenue fell to $87.6 million from $107 million a year earlier, but exceeded management's forecast of $83 million to $85 million. Adjusted EBITDA was $2 million, compared with a loss of $1.4 million a year earlier and within the company's guidance range of $1 million to $3 million. Chief Executive Officer Matt Meeker attributed the year-over-year revenue decline in part to a smaller direct-to-consumer subscriber base following a planned reduction in marketing spending last year. The net loss narrowed to $3.8 million, or $0.43 per share, from $10.7 million, or $1.25 per share, a year earlier. Commerce returns to growth. Commerce revenue rose 3.6% to $25.7 million, accounting for 29% of total revenue, up from 23% a year earlier. Chief Financial Officer Anya Hamill said the segment benefited from retail and marketplace sales, expansion in the club channel and the initial launch of Licksters, BARK's new line of enrichment toys. Direct-to-consumer revenue declined to $61.8 million from $82.1 million. The segment included $3.5 million in BARK Air revenue. Average order value rose to $31.40 from $30.87, while retention improved by approximately 200 basis points to 94%, Hamill said. Advertising and marketing expenses declined 32.5% year over year to $10.4 million, though spending increased 9.4% from the preceding quarter. Hamill said the sequential investment resulted in a 26% increase in subscribers compared with the first quarter. Gross margin expanded to 58.9% from 57.9%, driven by lower product costs and a favorable product mix in direct-to-consumer sales. Hamill said those gains more than offset the shift toward commerce, which carries a lower margin. Product launch and retail partnerships. Meeker said Licksters launched in early August and was performing well in direct-to-consumer sales while beginning to enter commerce channels. He said the product's refills create a recurring revenue opportunity and could help support growth over time. Discover more Stock Market News Stock Market Holidays Track Stock Market BARK also launched collaborations with Liquid Death and Crocs and had an activation with Dunkin'. Meeker said the company would begin shipping its Girl Scouts cookie program and a Harry Potter-themed collection for Costco in the third quarter. He described them as the two largest retail orders in BARK's history. The CEO said the company was working to diversify beyond its historically subscription-focused business by selling through retail, marketplaces and partnerships. BARK Air exit and outlook. After the quarter ended, BARK reached a preliminary understanding to sell the BARK Air customer list and license the brand beginning Jan. 1, 2027. Meeker cautioned that the arrangement remains subject to definitive documentation and may not be completed on those terms or at all. Meeker said BARK Air was not generating enough bottom-line contribution to justify continued investment and no longer aligned with the company's long-term strategy. Exiting the operation would allow BARK to direct capital toward commerce, partnerships, supply-chain improvements and enrichment products, he said. BARK reaffirmed its fiscal 2027 forecast for revenue of $325 million to $340 million and adjusted EBITDA of $7 million to $10 million. For the third quarter, it expects revenue of $88 million to $92 million and adjusted EBITDA of $1 million to $3 million. Asked why the company had not raised its annual forecast after exceeding quarterly revenue guidance, Meeker said BARK was trending toward the higher end of the range. He also noted that the outlook takes into account a potential quarter without BARK Air revenue if the proposed arrangement proceeds as planned. BARK ended the quarter with $19 million in cash and no debt. It generated $4.7 million in operating cash flow and repurchased approximately 194,000 shares for $2 million. Inventory stood at $72.4 million; management said it expects that balance to decline meaningfully over the next two quarters as inventory converts into cash. About BARK (NYSE:BARK). BARK, Inc is a New York-based company focused on developing products, services and experiences for dogs and their owners. The company operates a digitally led, omnichannel business that combines subscription offerings, e-commerce and retail distribution. Its brands and products include BARKBox, a subscription service offering themed boxes of toys and treats; Super Chewer, which provides more durable toys and treats; and BARK Bright, an oral-care line for dogs. BARK also sells toys, treats, food, beds, apparel and other dog-related products through its website, retail partners and other channels. Founded in 2011, BARK serves customers primarily in the United States and has expanded its products through both direct-to-consumer and retail channels. This instant news alert was generated by narrative science technology and financial data from MarketBeat in order to provide readers with the fastest reporting and unbiased coverage. Please send any questions or comments about this story to [email protected]. Before you consider BARK, you'll want to hear this. MarketBeat keeps track of Wall Street's top-rated and best performing research analysts and the stocks they recommend to their clients on a daily basis. 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Bark revenue falls despite commerce growth resuming in Q2. Brian Warmoth | Nov 5, 2026 Bark's net revenue fell 18.1% in its fiscal second quarter as the pet products retailer moved to exit its air travel venture. Bark net revenue and direct-to-consumer (DTC) revenue both declined in the company's fiscal second quarter ended Sept. 30. However, the seller of pet products managed to reignite growth for its commerce revenue - which comes from sales with retail partners - and prepare the sale of its dog-focused airline as it sought to correct course for its business. Overall, net revenue fell 18.1% year over year to $87.6 million in Q2, weighed down by reduced subscriber activity in its DTC sales. Bark is No. 261 in the Top 1000 Database. The market research tool tracks North America's largest online retailers, ranking them by annual ecommerce sales and more. Bark is also No. 806 in Digital Commerce 360 and ReFiBuy's AI Commerce Rankings. That set of rankings is available in the Top 1000 Pro with AI Database. Bark web sales by year. Bark revenue in Q2. "Commerce returned to growth, Subscriber Retention improved to 94%, and we put our marketing dollars to work where they were most efficient," said Matt Meeker, co-founder and CEO at Bark. "We also made meaningful progress expanding our product offerings and retail presence, including the launch of Licksters, our new line of enrichment toys, and the shipment of two of the largest retail orders in Bark's history during our fiscal third quarter." Commerce net revenue in Q2 increased 3.6% from a year ago to reach $25.7 million. Meanwhile, DTC revenue declined 24.7% to $61.8 million over the same period. Meeker addressed key challenges that have hindered growth at Bark in recent years. As he did so, he laid out Bark's timeline for getting rid of its Bark Air, the dog airline service that launched in May 2024. Selling Bark Air. "Subsequent to quarter end, we reached a preliminary understanding to sell Bark Air's assets and license the brand beginning January 1, 2027," Meeker stated. "The arrangement remains subject to definitive documentation and there is no assurance it will be completed.' Assuming the deal goes through, Meeker expects Bark to be able to redirect funds toward its commerce operations, partnerships, supply chain and innovation efforts. Bark Air originally debuted with service to New York, Los Angeles and London, later expanding to Paris, Lisbon, Madrid, Seattle, South Florida and San Francisco. The service eyed dogs and their human companions, offering specialized accommodations for them to travel together in the air. In addition, Bark Air offers a Companion Concierge service for travel planning, handling commercial and private flights, as well as ground transportation. Submit your data and Vertical Web Media, LLC'll see where you fit in its next ranking update. Stay on top of the latest developments in the online retail industry. Sign up for a complimentary subscription to Digital Commerce 360 Retail News. Follow Vertical Web Media, LLC on LinkedIn, X (formerly Twitter), Facebook and YouTube. Be the first to know when Digital Commerce 360 publishes news content. More on This Industries Brian Warmoth | Sep 17, 2024 Brian Warmoth | Jun 4, 2024 Mary Meisenzahl | Nov 10, 2023 Gretchen Salois | Jun 6, 2023 April Berthene | Sep 7, 2021 April Berthene | Aug 13, 2018