Rubrik: the road to profitability could unlock the next leg higher. Summary. * Rubrik is rated a 'Buy,' driven by strong subscription ARR growth, accelerating enterprise adoption, and expanding AI-powered cybersecurity offerings. * RBRK posted 38% YoY revenue growth in Q2 FY2027, with subscription ARR reaching $1.66 billion and net revenue retention over 119%. * Management raised FY2027 revenue guidance to $1.685-$1.693 billion and expects Subscription ARR Contribution Margin to improve to 15.5%. * RBRK trades at a premium valuation (~13x revenue), but robust growth, improving operating leverage, and a clear path to profitability justify the outlook. Rubrik (RBRK) is a cybersecurity and data protection company focused on helping enterprises protect, secure, and recover their data from cyberattacks, ransomware, and other operational disruptions. Its platform combines data protection, cyber recovery, identity resilience, and increasingly AI-powered security operations. They make money

Rubrik expands cyber resilience to cover Unstructured Data. Rubrik | Published 6 Nov 2026 New hosted offering removes hardware barriers to bring clean recovery and cyber resilience to enterprise NAS Rubrik (NYSE: RBRK), the Security and AI Operations Company, announced today Rubrik-Hosted Protection for On-Premise Unstructured Data. The offering is built on Rubrik's Network Attached Storage (NAS) Cloud Direct service. Customers now have clean recovery for enterprise-scale NAS data without having to buy, build or manage backup storage. "Backups mean nothing if you can't be confident in a clean recovery, and hardware limitations shouldn't stand between an enterprise and its resilience," said Anneka Gupta, Chief Product Officer, Rubrik. "By taking on backup storage and orchestration directly in our cloud, Rubrik reduces infrastructure friction so organisations can protect business-critical NAS systems across vendors under one unified policy." Modern enterprises rely on business-critical unstructured data that is expensive and difficult to recreate, such as medical scans, seismic surveys, design assets, and AI datasets. When unstructured data is lost or locked by ransomware, the applications that depend on it stop operating. Protecting it on-premises traditionally meant to buy, rack and maintain backup storage infrastructure. The acceleration of AI and increasing costs make hardware difficult to source and force enterprises to choose between infrastructure and security budgets. Rubrik-Hosted Protection for On-Premise Unstructured Data addresses the protection and the hardware sourcing challenges. Rubrik runs the storage, capacity and updates, allowing security teams to manage policy and recovery in Rubrik Security Cloud without managing the infrastructure underneath. Clean Recovery Without the Storage Burden Rubrik-Hosted Protection for On-Premise Unstructured Data includes: * Rubrik-Hosted Backup Storage: Rubrik operates the backup storage, capacity and updates on its NAS Cloud Direct service. Lightweight software components (data movers) run on customers' existing servers and connect their NAS to Rubrik's cloud, so there are no bulky backup servers or large appliances to install on premises. * Isolated and Immutable: Every backup lands in a Rubrik-hosted vault on a separate Rubrik identity domain, protected by retention lock, and designed so production admin credentials can't reach or delete it. * Protect and Recover Across a Heterogeneous Estate: A unified policy protects data across various storage vendors. Customers can recover to a different array, cloud storage, or into an isolated recovery environment (IRE) to test recovery safely. * Ransomware Detection Built Into Every Backup: Anomaly detection runs on every backup, analysing file entropy and change patterns with no second scan or add-on tool. Threat hunting across backup history helps teams identify a safe recovery point. * Find Sensitive Data Before It Becomes a Risk: Sensitive data discovery and classification scans primary file shares directly. Customers can discover and locate sensitive data, then apply protection policies, retention lock, and legal hold to critical assets, which helps regulated organisations support audit and compliance requirements. * Move Data Without Leaving the Platform That Protects It: With Copy and Migrate, customers can move NAS data across platforms, secondary sites, or cloud storage on a copy schedule, and then protect it at the destination with policies directly in Rubrik Security Cloud. Rubrik-Hosted Protection for On-Premise Unstructured Data is generally available as of November 3, 2026. Sensitive data discovery classification for primary data is available in preview. For more information, please visit the Rubrik unstructured data landing page her

Rubrik takes NAS backup storage off customers' hands. Key takeaways. * Rubrik's new hosted offering eliminates dedicated backup storage hardware for on-premises NAS protection. * Capabilities include immutable backups, ransomware detection, threat hunting and cross-platform recovery. * The service became generally available Nov. 3; primary-data classification remains in preview. Rubrik has expanded its cyber resilience portfolio with a hosted backup offering for enterprise network-attached storage (NAS), allowing organizations to protect on-premises unstructured data without purchasing or maintaining dedicated backup storage infrastructure. Announced Nov. 5, Rubrik-Hosted Protection for On-Premise Unstructured Data builds on the company's NAS Cloud Direct technology, moving backup storage, capacity management and infrastructure updates into Rubrik's cloud while leaving customers in control of protection policies and recovery operations. According to the company's announcement, the offering addresses challenges associated with protecting large volumes of unstructured enterprise data, including medical imaging, engineering designs, seismic surveys and AI datasets. Such data can be difficult or expensive to recreate after a ransomware attack or other disruptive incident. Traditional on-premises protection also requires organizations to purchase, deploy and maintain backup storage infrastructure, potentially adding significant hardware and operational costs. "Backups mean nothing if you can't be confident in a clean recovery, and hardware limitations shouldn't stand between an enterprise and its resilience," said Anneka Gupta, Rubrik's chief product officer. "By taking on backup storage and orchestration directly in our cloud, Rubrik reduces infrastructure friction so organizations can protect business-critical NAS systems across vendors under one unified policy." How the Hosted Protection Works The service uses lightweight software components, called data movers, running on customers' existing servers to connect on-premises NAS systems to Rubrik's cloud. This architecture eliminates the need to install large backup appliances or dedicated backup storage servers at customer sites. Rubrik operates the underlying backup storage, manages capacity and handles infrastructure updates. Customers manage their protection policies, monitoring and recovery processes through Rubrik Security Cloud. Backups are stored in Rubrik-hosted vaults isolated from production systems by a separate identity domain. Retention locks and immutable storage are designed to prevent attackers from deleting or modifying protected backups, even if production administrator credentials are compromised. The offering supports heterogeneous storage environments, allowing organizations to protect NAS systems from multiple vendors under a unified policy. Recovery options include restoring to a different storage array, cloud storage or an isolated recovery environment for testing. Rubrik's broader unstructured data protection portfolio includes integrations with Dell, NetApp, Pure Storage, Qumulo, Nutanix, VAST and GPFS environments. It also covers cloud file and object storage across AWS, Microsoft Azure and Google Cloud. Ransomware Detection and Data Discovery Beyond backup storage, the new service includes ransomware anomaly detection that runs against every backup. The system analyzes file entropy and change patterns to identify potential signs of ransomware activity without requiring a separate scan or additional detection tool. Threat hunting across historical backups helps administrators identify recovery points that are not affected by detected threats, reducing the risk of restoring compromised data after an incident. Rubrik also includes sensitive-data discovery and classification capabilities that examine primary file shares directly. These capabilities help organizations locate sensitive information and apply protection policies, retention locks and legal holds to critical data. The discovery functionality is intended to support governance, auditing and regulatory compliance requirements, particularly for organizations handling sensitive information across large file storage environments. Another capability, Copy and Migrate, enables organizations to move NAS data between storage platforms, secondary sites and cloud storage according to configured copy schedules. Protection policies can then be applied to data at its destination through Rubrik Security Cloud. This provides a mechanism for organizations undertaking storage migrations or infrastructure changes to continue managing protection within the same platform, rather than introducing a separate data movement and backup management system. Availability Rubrik-Hosted Protection for On-Premise Unstructured Data became generally available Nov. 3, two days before the announcement. Sensitive-data discovery and classification for primary data remains in preview. The release extends the company's existing NAS Cloud Direct architecture with Rubrik-managed backup infrastructure, emphasizing recovery from ransomware and other disruptions while reducing the on-premises hardware required to protect enterprise file storage. David Ramel is an editor and writer at Converge 360.