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Overview
Rumble runs boutique fitness studios that offer 45-minute group workouts mixing boxing-inspired circuits with resistance training and HIIT. In each class, participants complete 10 rounds, with half the time spent boxing using water-filled teardrop bags and the other half on strength work, all in a dark-room setting with curated music. The model centers on franchising, backed by strong franchisor support and scale through networks like Xponential Fitness and Extraordinary Brands to enable growth. The goal is to expand a nationwide (and global) studio network based on a consistent, results-focused workout and franchise-driven operations.
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Simplify's take
What believers are saying
- Extraordinary Brands completed Rumble's acquisition in 2025, adding shared services and capital discipline.
- New studios in Richmond, McKinney, and Japan prove franchise demand outside New York.
- 2026 brand investment improved marketing, franchisee support, and identity under one system.
What critics are saying
- Tribeca closed in January 2026, showing location economics still break in Manhattan.
- Extraordinary Brands now depends on franchisee profitability; weak unit economics kill openings quickly.
- If Rumble loses its celebrity aura, it becomes another interchangeable boutique fitness franchise.
What makes Rumble - Staten Island unique
- Rumble's 45-minute boxing-and-strength format still differentiates from standard HIIT studios.
- Extraordinary Brands is sharpening Rumble around Release instead of generic boxing fitness.
- The Pack franchise engine and shared ownership create cross-brand operator leverage.
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