R
Overview
Rumble is a boutique fitness brand offering 45-minute group workouts that mix boxing-inspired circuits with resistance training and HIIT. Classes use water-filled teardrop bags for boxing and strength work, in a dark-room with curated music. The program targets all fitness levels and is delivered through a franchise model with strong franchisor support, generating recurring revenue from memberships and class packages. Rumble aims to grow a nationwide network of studios by standardizing the experience and relying on franchise-based expansion under a larger portfolio.
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Simplify's Take
What believers are saying
- Extraordinary Brands launched Rumble campaigns in 2026 and expanded owner-only monthly calls.
- The Hylan Plaza studio lists active classes and updated hours in October 2026.
- Extraordinary Brands says Rumble has over 385 licensed locations worldwide.
What critics are saying
- Extraordinary Brands said Rumble needed auditing and stabilization before aggressive growth returns.
- Xponential’s 2025 sale to Extraordinary Brands signals prior franchise weakness and retrenchment.
- If franchisee profitability stays weak, owners will exit and Rumble’s brand network shrinks.
What makes Rumble - Staten Island unique
- Rumble’s 45-minute, 10-round boxing-and-strength format remains instantly recognizable nationwide.
- Extraordinary Brands still markets Rumble as a high-affinity, emotionally distinct boxing concept.
- Hylan Plaza, Staten Island, shows continued local franchise demand in dense urban neighborhoods.
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