Rusnak Auto Group

Rusnak Auto Group

Luxury automotive retailer and service provider

Overview

Rusnak Auto Group is a luxury auto retailer established in 1966 that sells new and used vehicles and provides vehicle maintenance and service. Its product works by offering a curated selection of luxury cars and a full range of service and support, from sales and financing to certified maintenance, with a focus on high-quality customer experiences known as “The Rusnak Standard.” The company emphasizes a diverse, ethical, and welcoming workplace and backs community programs, aiming to develop employees into leaders while delivering outstanding customer service across all touchpoints. It differentiates itself through a strong customer-service culture, ethical values, community involvement, and recognition such as the Women’s Choice Award, supported by a large team of about 800 professionals. Its goal is to be a respected, top-performing luxury automotive group that consistently delivers raving clients and professional growth opportunities for its staff.

About Rusnak Auto Group

Simplify's Rating
Why Rusnak Auto Group is rated
C-
Rated C on Competitive Edge
Rated C on Growth Potential
Rated D+ on Differentiation

Industries

Company Size

201-500

Company Stage

N/A

Total Funding

N/A

Headquarters

Pasadena, California

Founded

N/A

People at Rusnak Auto Group

People at Rusnak Auto Group who can refer or advise you

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Simplify's Take

What believers are saying

  • 30% employee increase across sales, service, parts, and administration
  • Expanded service bays with advanced tech enhancing client experience
  • Strategic expansion boosting Porsche presence in San Gabriel Valley

What critics are saying

  • 20–30% revenue dip during 2026–2027 transition from cannibalization
  • Labor cost escalation straining margins on Rolls-Royce and Bentley
  • Lithia or AutoNation undercutting pricing on BMW and Audi

What makes Rusnak Auto Group unique

  • Family-owned model with 60 years in Pasadena building deep local trust
  • New 61,000 sq ft state-of-art Porsche facility opening in 2027
  • Custom sculptural art installation by ArtCenter students celebrating innovation

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Benefits

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

401(k) Retirement Plan

Flexible Spending Account

Paid Time-Off

Paid Vacation

Paid Sick Leave

Paid Holidays

Parental Leave

Employee Referral Bonus

Professional Development Budget

Company News

Rusnak Auto Group
Feb 20th, 2026
Porsche Pasadena groundbreaking ceremony | 02/18/2026.

Porsche Pasadena groundbreaking ceremony | 02/18/2026. Rusnak Auto Group proudly celebrated the groundbreaking of its new Porsche dealership in East Pasadena on Wednesday, February 18, marking an exciting new chapter for Porsche Pasadena and a continued investment in the San Gabriel Valley community. Held at the future project site on East Colorado Boulevard, the ceremonial event brought together company leadership, local elected officials, community members, and project partners to commemorate the beginning of construction on the new state of the art facility. The development represents a significant step forward in expanding Porsche Pasadena's presence while enhancing the client experience for Porsche owners throughout the region. The new Rusnak Porsche facility is designed to reflect Porsche's global brand standards and will feature a modern showroom, expanded service bays equipped with advanced technology, a dedicated vehicle delivery space, and thoughtfully curated customer amenities. Once completed, the dealership will elevate the ownership journey through an environment that mirrors the performance, innovation, and precision synonymous with the Porsche name. A distinctive highlight of the project will be a custom sculptural installation created in collaboration with students from ArtCenter College of Design. The sculpture is intended to celebrate innovation, motion, and the legacy of automotive design, while reinforcing Pasadena's reputation as a global hub for creative excellence. The Rusnak Auto Group look forward to welcoming its clients to the future home of Porsche Pasadena as construction progresses and this exciting vision becomes a reality.

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