DoiT, a global leader in enterprise-grade FinOps and CloudOps solutions, has acquired SELECT, a data optimisation company specialising in helping organisations manage data platform spending, beginning with Snowflake. The acquisition forms part of DoiT's previously announced $250 million AI investment strategy. The deal follows recent acquisitions by DoiT, including LiveDiagrams, PerfectScale and CloudW. SELECT's platform provides visibility and control over data platform expenditure, helping organisations eliminate waste in their Snowflake deployments. The Santa Clara-based company continues to expand its portfolio of enterprise cloud management and optimisation solutions through strategic acquisitions focused on cost efficiency and platform performance.

DoiT acquires SELECT to eliminate Snowflake waste. This acquisition is part of DoiT's $250 million AI investment strategy and brings intelligent optimization and automation to data platform workloads SANTA CLARA, Calif., December 15, 2025 - DoiT, a global leader in enterprise-grade FinOps and CloudOps solutions, today announced the acquisition of SELECT, a data optimization company purpose-built to help organizations gain visibility and control over data platform spend, starting with Snowflake. The acquisition represents a strategic milestone within DoiT's previously announced $250 million AI investment strategy and builds on recent acquisitions, including LiveDiagrams, PerfectScale and CloudWize. Together, these investments position DoiT as the most comprehensive platform for managing cost, performance and governance across the modern cloud stack. Data platforms have rapidly become one of the fastest-growing and least transparent areas of cloud spend. While many organizations have mature tools and practices for infrastructure FinOps, data teams are often left managing fluctuating warehouse usage, inefficient queries and opaque billing with limited automation or governance. For SELECT customers, there is no change. Contracts, pricing, support channels, and product functionality remain the same, and the SELECT team will continue to build and operate the platform. Over time, customers will gain access to broader DoiT capabilities and integrations while maintaining continuity in service, reliability and roadmap execution. For DoiT customers, SELECT's technology will be integrated into the DoiT Cloud Intelligence(TM) platform as PerfectScale(TM) for Snowflake, extending FinOps automation into the data layer. PerfectScale for Snowflake delivers deep visibility into Snowflake usage and applies policy-driven automation to safely reduce waste without compromising performance or data quality. "Data platforms have become a financial black box for many organizations," said Vadim Solovey, CEO of DoiT. "With SELECT, we are applying the same automation-first approach that transformed infrastructure FinOps to data platforms. PerfectScale for Snowflake gives customers consistent visibility, governance and optimization across their entire cloud estate, not just compute." Founded by experienced data engineers, SELECT automatically detects inefficiencies such as misconfigured compute resources, inefficient queries and misaligned resource usage. Unlike traditional reporting tools, the platform continuously enforces optimization policies in real time, translating detailed query and resource telemetry into clear, actionable business outcomes. "From day one, our mission was to eliminate data platform waste without creating more work for engineering teams," said Ian Whitestone, CEO of SELECT. "Joining DoiT allows us to scale that mission globally while accelerating our roadmap to support additional data platforms, including environments like Databricks. Together, we are giving customers a single control plane to manage cost and performance across infrastructure and data." Under DoiT, PerfectScale for Snowflake will become a core pillar of the DoiT Cloud Intelligence platform, unifying data platform optimization with budgets, cost allocation, anomaly detection and automated workflows. Customers will benefit from AI-assisted recommendations that analyze cloud and data telemetry together to execute safe, high-impact optimization actions. The SELECT team will join DoiT and lead the continued development of PerfectScale for Snowflake, playing a central role in DoiT's long-term roadmap for automated data platform optimization. To learn more about PerfectScale for Snowflake, click here. About DoiT DoiT is a global leader with its DoiT Cloud Intelligence(TM) platform, providing intent-aware FinOps and CloudOps solutions that help businesses maximize the impact of their cloud investments. With deep expertise in AWS, Google Cloud and Azure, DoiT Cloud Intelligence empowers organizations to connect every dollar spent to the goals of each workload, uncover the root causes of inefficiency, and drive real optimization through automation and action. To learn more, visit doit.com. About SELECT SELECT is a data platform optimization company that helps organizations control and optimize cloud data warehouse spend. Built by experienced data engineers, SELECT delivers deep visibility into cost and performance and applies automated, safe optimizations that reduce waste while maintaining or improving performance.