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Overview
SEND provides digital freight forwarding and customs brokerage focused on Africa, handling air and ocean shipments end-to-end. It uses a digital platform for instant quotes, booking, and real-time tracking, and bundles customs clearance, insurance, and trade financing. The product digitizes the shipping process, coordinating transport, brokerage, and financing behind the scenes to offer one-platform visibility and control. Its goal is to become the go-to end-to-end logistics partner for Africa trade by simplifying cross-border movement and expanding access to financing and insurance.
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Simplify's take
What believers are saying
- SEND launched a 2026 graduate trainee program, signaling active hiring and operating momentum.
- Its October 2026 website refresh shows continued product development and customer acquisition efforts.
- Africa trade complexity rewards specialists, and SEND targets the hardest cross-border logistics lanes.
What critics are saying
- SEND’s last disclosed funding was October 2021, leaving thin capital against larger rivals.
- Public data shows 2-10 employees and only $150K raised, constraining execution.
- If customs delays or cash shortages hit, SEND’s Africa trade platform becomes irrelevant fast.
What makes SEND unique
- SEND unifies freight forwarding, customs brokerage, and trade finance for Africa-focused shippers.
- Its October 2026 site emphasizes real-time tracking, predictable costs, and multi-mode shipment control.
- Yaba, Lagos operations and Africa specialization create local regulatory and carrier relationships.
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Funding
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