AXON NAMES NEW PRESIDENT AND MANAGING PARTNER, TINA HAHN, AS RALPH SUTTON CHANGES LANEApril 30, 2025—Tina Hahn, who joined AXON in 2012 as Vice President, will now take on the role of AXON’s President and Managing Partner.AVENIR GLOBAL, the Montreal-based holding and management company, announced leadership changes within its strategic healthcare business with the appointment of Ralph Sutton as International Managing Partner, Healthcare, and Tina Hahn as President and Managing Partner of AXON.Ralph Sutton’s new role will focus on growing large-scale relationships with existing and new clients to drive growth across the network. He will also work to identify opportunities where cross-brand collaboration can add the most value to our clients.Ralph was previously leading AXON and will be handing over the role to Tina Hahn. Tina currently leads business in the Nordic region, which includes some of AXON’s largest clients. Prior to joining AXON in 2012, Tina was one of AXON’s clients at Danish medical equipment manufacturer Coloplast. She has an executive MBA and a PhD in Clinical Pharmacy.Speaking about her appointment, Jean-Pierre Vasseur, President and CEO of AVENIR GLOBAL said, “Over the last 13 years, Tina has had a remarkable track record of building deep and enduring client relationships. She sets high standards and leads by example

Former Saatchi & Saatchi Wellness lead, Sam Petyan, decamps to front AXON’s Creative Marketing practice globally. Sam Petyan brings almost 2 decades of healthcare commercial and marketing expertise and will lead AXON in this area through an exciting period of accelerated growth. AXON’s creative marketing model focuses on delivering the right message to the right stakeholders when, where and how they are most likely to engage with it. Sam’s experience will enhance this model and strengthen AXON’s customer-focused marketing approach, by ensuring that the needs and behaviors of the target audience guide every decision – crafting creative, strategic solutions that build brands and change behaviors