SKIM expands presence in Asia with new office in Shanghai. 11 August 2026 Consultancy.asia SKIM, a global insights-based consulting firm, has opened a new office in Shanghai, marking the next step in the company's growth in the Asia-Pacific region. Established in 1979 in the Netherlands, SKIM has over the past four-and-a-half decades evolved into a global consultancy insights-based with offices worldwide. Shanghai becomes the firm's second Asia-Pacific office alongside Singapore, with its other hubs based across Europe, Latin America, and North America. In an announcement announcing the expansion, SKIM said its new hub in China will help deepen its relationships with existing clients in China, as well as better position the firm to tap into opportunities in the - massive - local market. SKIM specializes in areas of expertise such as marketing, branding, pricing, revenue management, and competitive intelligence insights. "Strengthening our presence in China is an opportunity in a market that continues to shape the future of business globally," said Julie Smith, Managing Director for Asia-Pacific at SKIM. "Our Shanghai office will enable us to strengthen local client relationships, deepen our understanding of market developments, and support businesses seeking sustainable growth opportunities." Asked why the firm chose China for its second Asia-Pacific base, Smith pointed at the country's key position in the business landscape. "China remains one of the world's most influential markets, shaping consumer expectations, business models, and innovation at an extraordinary pace. For organizations operating in the region and beyond, understanding these developments firsthand has become increasingly important." "As businesses continue to navigate changing consumer needs and market conditions, being closer to our clients through a local office enables us to create greater impact and deliver even more meaningful support." SKIM's presence in China will be led by Joanne Foo, who brings extensive experience working with Chinese clients across the region. She has a deep understanding of local market dynamics, complex business environments, and brings strong client relationships throughout China and Asia.

SKIM ranked #3 most innovative insights company in 2025 - for the third year in a row. ROTTERDAM - November 12, 2025 SKIM has been named the third most innovative insights company in Greenbook's 2025 GRIT Business & Innovation Report, marking the third consecutive year in the global top three. Since entering the GRIT Top 50 eight years ago, SKIM has steadily climbed the ranks, driven by decades of experience in understanding how people make decisions and helping brands navigate complexity with clarity. Defining innovation in the insights industry. Every year, Greenbook publishes the GRIT Business & Innovation Report to map the evolution of the insights and analytics industry. The report combines global survey data with expert analysis to highlight how companies are adapting, innovating, and delivering measurable value for clients. This edition again highlights a clear link between a company's innovation reputation and its performance in the marketplace. As technology reshapes the industry, especially through AI-driven tools and faster insight cycles, the GRIT 50 shows a shift toward companies that can turn complexity into clarity without sacrificing rigor or trust. A message from its leadership. "This recognition isn't about big headlines or flashy promises. It's about consistently doing the work that matters," "I'm incredibly proud of our people, our partners, and the work we're doing together. Thank you to everyone who keeps pushing for better." What defines these innovative insights companies? This year's GRIT Report shows that leading innovators combine a diverse mix of approaches, both established and emerging, with a strong focus on solving clients' core business challenges. Some differentiate themselves through the smart use of new technologies, including AI-assisted tools, while others stand out for their client-centric ways of working. What they all share is a commitment to delivering business value, not innovation for innovation's sake. That's the standard SKIM continues to live up to.