SOCi

SOCi

Digital marketing platform for multi-location businesses

About SOCi

Simplify's Rating
Why SOCi is rated
B-
Rated C on Competitive Edge
Rated B on Growth Potential
Rated B on Differentiation

Industries

Consulting

Consumer Software

Company Size

501-1,000

Company Stage

Late Stage VC

Total Funding

$249.8M

Headquarters

San Diego, California

Founded

2012

Overview

SOCi offers a digital marketing platform specifically designed for multi-location businesses, enabling them to automate and scale their marketing efforts while maintaining brand consistency. The platform includes features such as content publishing, local listing management, SEO solutions, and social media monitoring, allowing businesses to manage their local marketing campaigns effectively. A unique aspect of SOCi is the SOCi Locator, which helps drive foot traffic by promoting location-specific content. The company's goal is to enhance the online presence of multi-location enterprises and improve customer engagement through its subscription-based services.

Simplify Jobs

Simplify's Take

What believers are saying

  • SOCi's AI-powered Genius Suite aligns with the rise of AI-driven content creation.
  • The subscription model offers SOCi a predictable revenue stream.
  • SOCi excels in online reputation management, a growing business investment area.

What critics are saying

  • Anthropic's Claude AI could intensify competition in AI-powered digital marketing.
  • Meta's shift to 'Community Notes' may complicate SOCi's reputation management services.
  • Potential breakup of major AI players could disrupt SOCi's reliance on AI technologies.

What makes SOCi unique

  • SOCi offers a unique CoMarketing Cloud for multi-location enterprises.
  • The platform integrates AI to automate and scale marketing efforts across locations.
  • SOCi provides tools for local listing management, SEO, and social media monitoring.

Help us improve and share your feedback! Did you find this helpful?

Funding

Total Funding

$249.8M

Above

Industry Average

Funded Over

8 Rounds

Debt funding comparison data is currently unavailable. We're working to provide this information soon!
Debt Funding Comparison
Coming Soon

Benefits

Health Insurance

Dental Insurance

Vision Insurance

401(k) Retirement Plan

401(k) Company Match

Unlimited Paid Time Off

Paid Holidays

Flexible Work Hours

Growth & Insights and Company News

Headcount

6 month growth

-3%

1 year growth

0%

2 year growth

-1%
VentureBeat
May 7th, 2025
Anthropic Launches Claude Web Search Api, Betting On The Future Of Post-Google Information Access

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More. Anthropic has introduced a web search capability for its Claude AI assistant, intensifying competition in the rapidly evolving AI search market where tech giants are racing to redefine how users find information online.The company announced today that developers can now enable Claude to access current web information through its API, allowing the AI assistant to conduct multiple progressive searches to compile comprehensive answers complete with source citations. The move comes as web search undergoes its most significant transformation since Google revolutionized the field more than two decades ago.“Developers can now augment Claude’s comprehensive knowledge with current, real-world data by enabling the web search tool when making requests to the Messages API,” Anthropic said in its announcement.The new capability arrives amid signs that traditional search is losing ground to AI-powered alternatives. Apple’s senior vice president of services, Eddy Cue, testified today in Google’s antitrust trial that searches in Safari fell last month for the first time in the browser’s 22-year history. “I’ve lost a lot of sleep thinking about it,” Cue said regarding potential revenue loss from Google’s estimated $20 billion payment to be Safari’s default search engine

PYMNTS
Apr 21st, 2025
Breakup Of Meta, Google May Spur New Ai Innovation Wave, Analysts Say

Just as companies are ramping up their artificial intelligence (AI) deployments in areas ranging from customer service to manufacturing, the U.S. government is seeking to break up two of the biggest AI players, which could have repercussions for AI development and investment for years to come. Last week, the Federal Trade Commission began its anticompetition [] The post Breakup of Meta, Google May Spur New AI Innovation Wave, Analysts Say appeared first on PYMNTS.com.

PYMNTS
Mar 26th, 2025
Ai Models And Tools: Amazon’S New ‘Interests’ Tool For Shoppers; Chatgpt Gets Image Upgrade

Consumers are used to product recommendations from eCommerce sites that are based on their history of purchases. Amazon is expanding this concept to suggest a shopper’s next buy based on their passions. Called “Interests,” this new tool will match shoppers with products and deals relevant to what they love to do. For example, avid golfers get a heads-up about the latest golf clubs, or book lovers will be notified about new novels from their favorite authors. Shoppers create prompts to tell the artificial intelligence (AI) what they’re interested in and the assistant will be on the prowl looking for products and deals to suggest. Consumers can set price limits and preferences in natural language

PR Newswire
Feb 19th, 2025
Soci Earns Spot On G2'S 2025 Best Software Awards For Best Global Software Companies And More

SAN DIEGO, Feb. 19, 2025 /PRNewswire/ -- SOCi Inc. , the leader in AI-powered marketing solutions for multi-location businesses, today announced it has been named to G2's 2025 Best Software Awards , placing #63 on the Best Global Software Companies list. In addition, SOCi placed #48 on the Highest Satisfaction Products list and #28 on the Best Marketing and Digital Advertising Software Products list."The SOCi platform has revolutionized how multi-location businesses tackle their most pressing marketing challenges, automating complex workflows across search, social media, and reviews," said Ben Brownlee, Chief Customer Officer, SOCi. "Today, we serve nearly 1,000 brands and manage marketing for 3.7 million business locations. Our customers' success is our success, and we are proud to be a trusted partner in scaling their local marketing strategies."SOCi's trailblazing technology, including its proprietary Genius AI™ and suite of Genius Agents™, continues to set the standard for empowering brands with unmatched digital visibility and customer engagement

VentureBeat
Jan 7th, 2025
Meta Retreats From Fact-Checking Content: What It Means For Businesses

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More. Facebook creator and Meta CEO Mark “Zuck” Zuckerberg shook the world again today when he announced sweeping changes to the way his company moderates and handles user-generated posts and content in the U.S.Citing the “recent elections” as a “cultural tipping point,” Zuck explained in a roughly five-minute-long video posted to his Facebook and Instagram accounts this morning (Tuesday, January 7) that Meta would cease using independent third-party fact checkers and fact-checking organizations to help moderate and append notes to user posts shared across the company’s suite of social networking and messaging apps, including Facebook, Instagram, WhatsApp and Threads.Instead, Zuck said that Meta would rely on a “Community Notes” style approach, crowdsourcing information from the users across Meta’s apps to give context and veracity to posts, similar to (and Zuck acknowledged this in his video) the rival social network X (formerly Twitter). Zuck cast the changes as a return to Facebook’s “roots” in free expression, and a reduction in over-broad “censorship.” See the full transcript of his remarks at the bottom of this article.Why this policy change matters to businessesWith more than 3 billion users across its services and products worldwide, Meta remains the largest social network to date. In addition, as of 2022, more than 200 million businesses worldwide, most of them small, used the company’s apps and services — and 10 million were active paying advertisers on the platform, according to one executive.Meta’s new chief global affairs officer Joe Kaplan, a former deputy chief of staff for Republican President George W. Bush — who recently took on the role in what many viewed as a signal to lawmakers and the wider world of Meta’s willingness to work with the GOP-led Congress and White House following the 2024 election — also published a note to Meta’s corporate website describing some of the changes in greater detail.Already, some business executives such as Shopify’s CEO Tobi Lutke have seemingly embraced the announcement

Recently Posted Jobs

Sign up to get curated job recommendations

SOCi is Hiring for 6 Jobs on Simplify!

Find jobs on Simplify and start your career today

💡
Don't see your dream role? Check out thousands of other roles on Simplify. Browse all jobs →