SOCi

SOCi

Digital marketing platform for multi-location businesses

About SOCi

Simplify's Rating
Why SOCi is rated
B-
Rated C on Competitive Edge
Rated B on Growth Potential
Rated B on Differentiation

Industries

Consulting

Consumer Software

Company Size

501-1,000

Company Stage

Late Stage VC

Total Funding

$249.8M

Headquarters

San Diego, California

Founded

2012

Overview

SOCi provides a digital marketing platform tailored for businesses with multiple locations. The platform helps these enterprises automate and scale their marketing efforts while ensuring brand consistency across different locations. Key features include content discovery and publishing, local listing management, SEO solutions, and social media monitoring, allowing businesses to effectively manage their marketing campaigns at a local level. Clients can publish content on major networks, analyze local listings, and enhance their local search visibility. A notable feature is the SOCi Locator, which promotes location-specific content to drive foot traffic. The company operates on a subscription model, providing clients with ongoing access to its tools and services. SOCi's goal is to empower multi-location businesses to improve their online presence and engage customers effectively.

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Simplify's Take

What believers are saying

  • SOCi's 334% revenue growth highlights its strong market position and client success.
  • Recognition in G2's 2025 Best Software Awards boosts SOCi's credibility and visibility.
  • SOCi's expansion into MoxiCloud network broadens its reach in the real estate sector.

What critics are saying

  • Meta's shift to 'Community Notes' may increase misinformation affecting SOCi's clients.
  • U.S. government actions against AI giants could disrupt SOCi's AI technology reliance.
  • Amazon's 'Interests' tool challenges SOCi to enhance its AI-driven personalization features.

What makes SOCi unique

  • SOCi's Genius AI platform offers unique insights and automates workflows at scale.
  • The SOCi Locator drives local foot traffic with location-specific content promotion.
  • SOCi's comprehensive review management system enhances brand reputation and customer trust.

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Funding

Total Funding

$249.8M

Above

Industry Average

Funded Over

8 Rounds

Debt funding comparison data is currently unavailable. We're working to provide this information soon!
Debt Funding Comparison
Coming Soon

Benefits

Health Insurance

Dental Insurance

Vision Insurance

401(k) Retirement Plan

401(k) Company Match

Unlimited Paid Time Off

Paid Holidays

Flexible Work Hours

Growth & Insights and Company News

Headcount

6 month growth

4%

1 year growth

4%

2 year growth

4%
PYMNTS
Apr 21st, 2025
Breakup Of Meta, Google May Spur New Ai Innovation Wave, Analysts Say

Just as companies are ramping up their artificial intelligence (AI) deployments in areas ranging from customer service to manufacturing, the U.S. government is seeking to break up two of the biggest AI players, which could have repercussions for AI development and investment for years to come. Last week, the Federal Trade Commission began its anticompetition [] The post Breakup of Meta, Google May Spur New AI Innovation Wave, Analysts Say appeared first on PYMNTS.com.

PYMNTS
Mar 26th, 2025
Ai Models And Tools: Amazon’S New ‘Interests’ Tool For Shoppers; Chatgpt Gets Image Upgrade

Consumers are used to product recommendations from eCommerce sites that are based on their history of purchases. Amazon is expanding this concept to suggest a shopper’s next buy based on their passions. Called “Interests,” this new tool will match shoppers with products and deals relevant to what they love to do. For example, avid golfers get a heads-up about the latest golf clubs, or book lovers will be notified about new novels from their favorite authors. Shoppers create prompts to tell the artificial intelligence (AI) what they’re interested in and the assistant will be on the prowl looking for products and deals to suggest. Consumers can set price limits and preferences in natural language

PR Newswire
Feb 19th, 2025
Soci Earns Spot On G2'S 2025 Best Software Awards For Best Global Software Companies And More

SAN DIEGO, Feb. 19, 2025 /PRNewswire/ -- SOCi Inc. , the leader in AI-powered marketing solutions for multi-location businesses, today announced it has been named to G2's 2025 Best Software Awards , placing #63 on the Best Global Software Companies list. In addition, SOCi placed #48 on the Highest Satisfaction Products list and #28 on the Best Marketing and Digital Advertising Software Products list."The SOCi platform has revolutionized how multi-location businesses tackle their most pressing marketing challenges, automating complex workflows across search, social media, and reviews," said Ben Brownlee, Chief Customer Officer, SOCi. "Today, we serve nearly 1,000 brands and manage marketing for 3.7 million business locations. Our customers' success is our success, and we are proud to be a trusted partner in scaling their local marketing strategies."SOCi's trailblazing technology, including its proprietary Genius AI™ and suite of Genius Agents™, continues to set the standard for empowering brands with unmatched digital visibility and customer engagement

VentureBeat
Jan 7th, 2025
Meta Retreats From Fact-Checking Content: What It Means For Businesses

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More. Facebook creator and Meta CEO Mark “Zuck” Zuckerberg shook the world again today when he announced sweeping changes to the way his company moderates and handles user-generated posts and content in the U.S.Citing the “recent elections” as a “cultural tipping point,” Zuck explained in a roughly five-minute-long video posted to his Facebook and Instagram accounts this morning (Tuesday, January 7) that Meta would cease using independent third-party fact checkers and fact-checking organizations to help moderate and append notes to user posts shared across the company’s suite of social networking and messaging apps, including Facebook, Instagram, WhatsApp and Threads.Instead, Zuck said that Meta would rely on a “Community Notes” style approach, crowdsourcing information from the users across Meta’s apps to give context and veracity to posts, similar to (and Zuck acknowledged this in his video) the rival social network X (formerly Twitter). Zuck cast the changes as a return to Facebook’s “roots” in free expression, and a reduction in over-broad “censorship.” See the full transcript of his remarks at the bottom of this article.Why this policy change matters to businessesWith more than 3 billion users across its services and products worldwide, Meta remains the largest social network to date. In addition, as of 2022, more than 200 million businesses worldwide, most of them small, used the company’s apps and services — and 10 million were active paying advertisers on the platform, according to one executive.Meta’s new chief global affairs officer Joe Kaplan, a former deputy chief of staff for Republican President George W. Bush — who recently took on the role in what many viewed as a signal to lawmakers and the wider world of Meta’s willingness to work with the GOP-led Congress and White House following the 2024 election — also published a note to Meta’s corporate website describing some of the changes in greater detail.Already, some business executives such as Shopify’s CEO Tobi Lutke have seemingly embraced the announcement

Growinity Solutions
Nov 25th, 2024
Localized Social Marketing Leader SOCi Expands Sales Team

SOCi, Inc., the leading platform for social media and reputation management for multi-location businesses, has appointed two new Regional Vice Presidents of Sales: Tara Thomas and Skip Vish.

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SOCi is Hiring for 14 Jobs on Simplify!

Find jobs on Simplify and start your career today

💡
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