SOCi

SOCi

Digital marketing platform for multi-location businesses

About SOCi

Simplify's Rating
Why SOCi is rated
B-
Rated C on Competitive Edge
Rated B on Growth Potential
Rated B on Rating Differentiation

Industries

Consulting

Consumer Software

Company Size

501-1,000

Company Stage

Late Stage VC

Total Funding

$184.6M

Headquarters

San Diego, California

Founded

2012

Overview

SOCi provides a digital marketing platform tailored for businesses with multiple locations. The platform helps these enterprises automate and scale their marketing efforts while ensuring brand consistency across different locations. Key features include content discovery and publishing, local listing management, SEO solutions, and social media monitoring, allowing businesses to manage their marketing campaigns effectively at a local level. The SOCi Locator is a standout feature that promotes location-specific content to drive foot traffic to physical stores. Clients subscribe to the service for access to these tools, which also include review monitoring, sentiment analysis, and customer satisfaction tracking. SOCi's goal is to enhance the online presence and customer engagement of multi-location businesses.

Simplify Jobs

Simplify's Take

What believers are saying

  • SOCi's 334% revenue growth highlights the success of its AI-powered Genius Suite.
  • SOCi's subscription model ensures steady revenue and scalability for multi-location businesses.
  • Recognition in G2's 2025 Best Software Awards boosts SOCi's credibility and market presence.

What critics are saying

  • Meta's policy change may increase misinformation, affecting SOCi's clients' brand reputation.
  • Google's Merchant Center upgrade may disrupt SOCi clients' marketing strategies if not managed.
  • Competitors like Central Bark's growth could challenge SOCi's market position in multi-location marketing.

What makes SOCi unique

  • SOCi's Genius AI platform offers unique insights and automation for multi-location enterprises.
  • The SOCi Locator feature drives local foot traffic with location-specific content.
  • SOCi's comprehensive tools manage local marketing, online presence, and customer engagement.

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Funding

Total Funding

$184.6M

Meets

Industry Average

Funded Over

8 Rounds

Debt funding comparison data is currently unavailable. We're working to provide this information soon!
Debt Funding Comparison
Coming Soon

Benefits

Health Insurance

Dental Insurance

Vision Insurance

401(k) Retirement Plan

401(k) Company Match

Unlimited Paid Time Off

Paid Holidays

Flexible Work Hours

Growth & Insights and Company News

Headcount

6 month growth

3%

1 year growth

3%

2 year growth

2%
PR Newswire
Feb 19th, 2025
Soci Earns Spot On G2'S 2025 Best Software Awards For Best Global Software Companies And More

SAN DIEGO, Feb. 19, 2025 /PRNewswire/ -- SOCi Inc. , the leader in AI-powered marketing solutions for multi-location businesses, today announced it has been named to G2's 2025 Best Software Awards , placing #63 on the Best Global Software Companies list. In addition, SOCi placed #48 on the Highest Satisfaction Products list and #28 on the Best Marketing and Digital Advertising Software Products list."The SOCi platform has revolutionized how multi-location businesses tackle their most pressing marketing challenges, automating complex workflows across search, social media, and reviews," said Ben Brownlee, Chief Customer Officer, SOCi. "Today, we serve nearly 1,000 brands and manage marketing for 3.7 million business locations. Our customers' success is our success, and we are proud to be a trusted partner in scaling their local marketing strategies."SOCi's trailblazing technology, including its proprietary Genius AI™ and suite of Genius Agents™, continues to set the standard for empowering brands with unmatched digital visibility and customer engagement

VentureBeat
Jan 7th, 2025
Meta Retreats From Fact-Checking Content: What It Means For Businesses

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More. Facebook creator and Meta CEO Mark “Zuck” Zuckerberg shook the world again today when he announced sweeping changes to the way his company moderates and handles user-generated posts and content in the U.S.Citing the “recent elections” as a “cultural tipping point,” Zuck explained in a roughly five-minute-long video posted to his Facebook and Instagram accounts this morning (Tuesday, January 7) that Meta would cease using independent third-party fact checkers and fact-checking organizations to help moderate and append notes to user posts shared across the company’s suite of social networking and messaging apps, including Facebook, Instagram, WhatsApp and Threads.Instead, Zuck said that Meta would rely on a “Community Notes” style approach, crowdsourcing information from the users across Meta’s apps to give context and veracity to posts, similar to (and Zuck acknowledged this in his video) the rival social network X (formerly Twitter). Zuck cast the changes as a return to Facebook’s “roots” in free expression, and a reduction in over-broad “censorship.” See the full transcript of his remarks at the bottom of this article.Why this policy change matters to businessesWith more than 3 billion users across its services and products worldwide, Meta remains the largest social network to date. In addition, as of 2022, more than 200 million businesses worldwide, most of them small, used the company’s apps and services — and 10 million were active paying advertisers on the platform, according to one executive.Meta’s new chief global affairs officer Joe Kaplan, a former deputy chief of staff for Republican President George W. Bush — who recently took on the role in what many viewed as a signal to lawmakers and the wider world of Meta’s willingness to work with the GOP-led Congress and White House following the 2024 election — also published a note to Meta’s corporate website describing some of the changes in greater detail.Already, some business executives such as Shopify’s CEO Tobi Lutke have seemingly embraced the announcement

Growinity Solutions
Nov 25th, 2024
Localized Social Marketing Leader SOCi Expands Sales Team

SOCi, Inc., the leading platform for social media and reputation management for multi-location businesses, has appointed two new Regional Vice Presidents of Sales: Tara Thomas and Skip Vish.

PR Newswire
Nov 21st, 2024
Soci Ranks As A Fastest-Growing Company On 2024 Deloitte Technology Fast 500™ For Third Consecutive Year

Attributes 334% Revenue Growth to Best-In-Class AI-powered Genius SuiteSAN DIEGO, Nov. 21, 2024 /PRNewswire/ -- SOCi Inc., the CoMarketing Cloud for multi-location enterprises, today announced it ranked No. 345 on the Deloitte Technology Fast 500™, a ranking of the 500 fastest-growing technology, media, telecommunications, life sciences, fintech, and energy tech companies in North America, now in its 30th year. Landing a spot on the list for the third year in a row, SOCi saw a 334% increase in revenue from 2020 to 2023. "Ranking once again on the Deloitte Technology Fast 500 is a testament to the hard work of our team and the impact of SOCi's commitment to innovation," said John Gardiner, CFO of SOCi. "Our 334% growth underscores the power of the SOCi Genius Suite as our clients are seeing improvements in customer engagement and effectiveness of their local marketing

PR Newswire
Oct 21st, 2024
Soci Welcomes Saas Industry Veteran John Gardiner As Chief Financial Officer

On the heels of SOCi's $100M ARR milestone, Gardiner aims to drive global expansion, operational excellence, and customer satisfaction. SAN DIEGO, Oct. 21, 2024 /PRNewswire/ -- SOCi, Inc., the CoMarketing Cloud for multi-location enterprises, is excited to announce the appointment of John Gardiner as its new Chief Financial Officer. Gardiner brings over 25 years of experience in the software industry, with a successful track record at both publicly traded and private equity-backed companies, as well as international organizations spanning across 30 countries. Gardiner's diverse experience includes leading companies through periods of significant growth and transformation. Most recently, Gardiner was the COO and CFO of Pantheon where he increased company valuation by 33% in less than one year

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