SOCi offers a digital marketing platform specifically designed for multi-location businesses, helping them automate and scale their marketing efforts while maintaining brand consistency. The platform includes features like content publishing, local listing management, SEO solutions, and social media monitoring, allowing businesses to manage their local marketing campaigns effectively. A unique aspect of SOCi is the SOCi Locator, which promotes location-specific content to drive foot traffic. The company operates on a subscription model, aiming to enhance online presence and customer engagement for its clients.

Peter Fisher

GrowthX

Trevor Healy

Doug Hecht

Taner Halicioglu

Grayhawk Capital

Peninsula Ventures

Vertical Venture Partners

Blossom Street Ventures

Ankona Capital

JMI Equity

Khoury himself

Doug Winter

Renew Group

Consulting

Consumer Software

SOCi

When it comes to winning the loyalty of shoppers who can be persuaded by personalized offers, PYMNTS Intelligence research reveals, email proves to be a key tool for merchants. By the Numbers. The PYMNTS Intelligence report “Personalized Offers Are Powerful — but Too Often Off-Base,” created in collaboration with AWS, drew on responses from more than 2,500 U.S. consumers to understand how they view the personalized offers and how these impact their choices of merchant.The results revealed that, among consumers very or extremely likely to switch merchants if they were offered more personalized rewards, roughly two-thirds prefer receiving personalized offers via email. This makes email far and away the most in-demand method for receiving these offers among this persuadable group of customers

Personalized Emails Are Key To Winning Persuadable Shoppers’ Loyalty

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More. Facebook creator and Meta CEO Mark “Zuck” Zuckerberg shook the world again today when he announced sweeping changes to the way his company moderates and handles user-generated posts and content in the U.S.Citing the “recent elections” as a “cultural tipping point,” Zuck explained in a roughly five-minute-long video posted to his Facebook and Instagram accounts this morning (Tuesday, January 7) that Meta would cease using independent third-party fact checkers and fact-checking organizations to help moderate and append notes to user posts shared across the company’s suite of social networking and messaging apps, including Facebook, Instagram, WhatsApp and Threads.Instead, Zuck said that Meta would rely on a “Community Notes” style approach, crowdsourcing information from the users across Meta’s apps to give context and veracity to posts, similar to (and Zuck acknowledged this in his video) the rival social network X (formerly Twitter). Zuck cast the changes as a return to Facebook’s “roots” in free expression, and a reduction in over-broad “censorship.” See the full transcript of his remarks at the bottom of this article.Why this policy change matters to businessesWith more than 3 billion users across its services and products worldwide, Meta remains the largest social network to date. In addition, as of 2022, more than 200 million businesses worldwide, most of them small, used the company’s apps and services — and 10 million were active paying advertisers on the platform, according to one executive.Meta’s new chief global affairs officer Joe Kaplan, a former deputy chief of staff for Republican President George W. Bush — who recently took on the role in what many viewed as a signal to lawmakers and the wider world of Meta’s willingness to work with the GOP-led Congress and White House following the 2024 election — also published a note to Meta’s corporate website describing some of the changes in greater detail.Already, some business executives such as Shopify’s CEO Tobi Lutke have seemingly embraced the announcement

Meta Retreats From Fact-Checking Content: What It Means For Businesses

SOCi, Inc., the leading platform for social media and reputation management for multi-location businesses, has appointed two new Regional Vice Presidents of Sales: Tara Thomas and Skip Vish.

Localized Social Marketing Leader SOCi Expands Sales Team

Attributes 334% Revenue Growth to Best-In-Class AI-powered Genius SuiteSAN DIEGO, Nov. 21, 2024 /PRNewswire/ -- SOCi Inc., the CoMarketing Cloud for multi-location enterprises, today announced it ranked No. 345 on the Deloitte Technology Fast 500™, a ranking of the 500 fastest-growing technology, media, telecommunications, life sciences, fintech, and energy tech companies in North America, now in its 30th year. Landing a spot on the list for the third year in a row, SOCi saw a 334% increase in revenue from 2020 to 2023. "Ranking once again on the Deloitte Technology Fast 500 is a testament to the hard work of our team and the impact of SOCi's commitment to innovation," said John Gardiner, CFO of SOCi. "Our 334% growth underscores the power of the SOCi Genius Suite as our clients are seeing improvements in customer engagement and effectiveness of their local marketing

Soci Ranks As A Fastest-Growing Company On 2024 Deloitte Technology Fast 500™ For Third Consecutive Year

On the heels of SOCi's $100M ARR milestone, Gardiner aims to drive global expansion, operational excellence, and customer satisfaction. SAN DIEGO, Oct. 21, 2024 /PRNewswire/ -- SOCi, Inc., the CoMarketing Cloud for multi-location enterprises, is excited to announce the appointment of John Gardiner as its new Chief Financial Officer. Gardiner brings over 25 years of experience in the software industry, with a successful track record at both publicly traded and private equity-backed companies, as well as international organizations spanning across 30 countries. Gardiner's diverse experience includes leading companies through periods of significant growth and transformation. Most recently, Gardiner was the COO and CFO of Pantheon where he increased company valuation by 33% in less than one year

Soci Welcomes Saas Industry Veteran John Gardiner As Chief Financial Officer

Real estate software company MoxiWorks has selected SOCi, a powerful online marketing solution that works with some of the business world's most recognized names, as the latest in its 150+ member MoxiCloud network, according to a July 25 press release.

Big brand marketing platform SOCi is the latest to join MoxiCloud

Google is moving all retailers to a new version of its Merchant Center. The change should happen by September, the tech giant wrote on its blog Wednesday (July 24), giving merchants “plenty of time to get acclimated and start benefiting from the updates before the holiday shopping season.”. “We’ve brought over key features, including ones like supplemental data sources and rules that help brands work at scale,” the blog post continued

Google Readies To Move Retailers To Upgraded Merchant Center

The science-driven pioneer in dog day care closes out Q1 with 40 stores in operation, new strategic leadership appointments and its biggest multi-unit sale yet.MILWAUKEE, May 9, 2024 /PRNewswire/ -- Central Bark , the premier whole dog care franchise, closes out Q1 as an increasingly dominant player in the $143 billion pet industry , thanks to its standout approach that integrates cutting-edge techniques in comprehensive dog care with the latest advancements in canine behavioral science.Central Bark finished 2023 with its highest system revenue in its history, an accomplishment driven by strong trends, novel marketing and operations initiatives, and superior franchise execution. To start 2024, Central Bark kicked off its 20th anniversary during its 15th Annual Franchise Convention, an event that saw record-breaking attendance from suppliers and franchisees alike. The brand also recognized its highest performing franchisees for their performance in 2023, awarding top tier stores for median sales reaching $1,094,861 with a notable high of $1,480,971. Impressively, 46% of Central Bark's locations exceeded the average unit volume of $767,776, signaling robust growth and profitability across the network. Additionally, the establishment of a National Franchise Advisory Board (NFAB) was announced with the awarded Franchisee of the Year, Mike Roth of Orlando, FL as President. The brand also achieved a significant milestone in Q1 by awarding its first 5-location multi-unit franchise agreement in Pennsylvania.Central Bark added to its already-robust leadership team with strategic appointments and new hires

Central Bark Leads The Pack: Q1 Success Sets Franchise Up For Continued Expansion

SOCi hires Paul Betlem as Senior Vice President of Engineering.

SOCi hires Paul Betlem as Senior Vice President of Engineering

Walmart recently introduced artificial intelligence (AI) features into its app, making it easier to plan events and showing how the company is stepping up its game in AI technology. The retail giant is among many companies turning to AI to enhance search. Online sellers are using AI to better understand customers’ wants by analyzing vast quantities of data and using the information to offer better search results. “For example, AI algorithms can analyze engagement rates, trends, and hashtag performance, enabling retailers to optimize their posts for better visibility and engagement,” Damian Rollison, director of market insights at the online marketing platform SOCi, told PYMNTS in an interview. “Additionally, some are leveraging AI to create personalized shopping experiences directly within these social platforms, such as virtual try-ons or AI-driven chatbots that provide product recommendations based on user interactions.”

Walmart, Other Retailers Tap Ai-Powered Tools To Personalize Consumer Journey

Digital marketing platform for multi-location businesses

SOCi

Digital marketing platform for multi-location businesses

SOCi

Digital marketing platform for multi-location businesses

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