STAYERY

STAYERY

Serviced apartments with hotel-style service

Overview

STAYERY offers serviced apartments that combine home-like living with hotel-style service, targeting longer stays. The apartments are larger than typical hotel rooms with features like a pantry kitchen, rain shower, cozy bed niche, and a living chaise, plus loft-style lobby spaces; guests can enjoy community touches and local city immersion. It differentiates from competitors with a design-forward, functional interior and a startup, digitally-driven service model, emphasizing a people-first culture and casual dress. The goal is to become the leading long-stay concept by expanding to multiple German cities, helping guests stay longer and feel connected to the city.

About STAYERY

Simplify's Rating
Why STAYERY is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Consumer Software

Real Estate

Company Size

11-50

Company Stage

N/A

Total Funding

N/A

Headquarters

Berlin, Germany

Founded

2016

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Simplify's Take

What believers are saying

  • STAYERY opened Fürth in April 2026, proving new-city execution now.
  • Bonn’s 79-apartment opening in mid-2027 adds another visible growth milestone.
  • The portfolio exceeded 1,500 apartments after Ostkreuz, signaling scale momentum.

What critics are saying

  • STAYERY depends on permits, contractors, and financing for Bonn and Berlin openings.
  • Premier Inn at Ostkreuz intensifies pricing pressure and dilutes STAYERY’s urban growth thesis.
  • If office conversions stall, STAYERY’s expansion pipeline collapses into a capital-intensive niche.

What makes STAYERY unique

  • STAYERY pairs digital check-in with kitchens, coworking, and weekly cleaning across Germany.
  • STAYERY is converting offices into serviced apartments, not just leasing rooms.
  • STAYERY’s Bonn and Berlin projects show a repeatable, city-center conversion playbook.

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Company News

Service Apartment News
Nov 27th, 2025
STAYERY expands in Germany with office conversion in Bonn

STAYERY expands in germany with office conversion in Bonn. Germany: Operator STAYERY, in partnership with Borchard Group and Bautra GmBH, have acquired an office building in Bonn with plans to turn the site into serviced apartments. Originally constructed in 1968 with approximately 3,000 square metres of leasable space, the office building was previously owned by a special real estate fund of the Talanx Group, managed by Ampega Asset Management GmbH. Located at Adenaureallee 90 in Bonn, it will be converted into 79 serviced apartments with communal areas, set to open in mid-2027. Borchard Group has previously worked with STAYERY, developing locations in Bielefeld and Gütersloh. The project in Bonn marks the first joint venture alongside Bautra. Christoph Buse, CEO of Bautra, said: "As a project developer, we rely on partners who operate sustainably and economically and at the same time impress with a clear concept. With STAYERY, we have found exactly that. The project in Bonn lays the foundation for further joint developments." Hannibal DuMont-Schütte, CEO of STAYERY, said: "At our Bonn location, we are demonstrating how we can actively shape a project from the outset and not just act as a tenant. This is a crucial step in our expansion, opening up further growth opportunities for us. In the future, we will be more actively implementing our own existing building conversions at selected locations." * STAYERY, in partnership with Borchard Group and Bautra GmbH, will convert an office building in Bonn into 79 serviced apartments. * The property at Adenauerallee 90 offers about 3,000 square metres of leasable space and is scheduled to open in mid-2027. * The project supports STAYERY's strategy to expand via office-to-serviced-apartment conversions in key German cities.

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