Saatva

Saatva

Direct-to-consumer handcrafted mattresses and bedding

Overview

Saatva sells handcrafted mattresses and bedding directly to consumers through online channels, bypassing traditional retail middlemen. Its products are made to order and shipped directly to customers, with price advantages from avoiding store markups. The company differentiates itself by offering premium, high-quality sleep products at competitive prices and by focusing on social initiatives, including nonprofit partnerships and programs to promote diversity and opportunity within its communities. Saatva’s goal is to provide comfortable, durable sleep products at good value while supporting inclusive growth and a cleaner, safer future.

About Saatva

Simplify's Rating
Why Saatva is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Industrial & Manufacturing

Consumer Goods

Company Size

201-500

Company Stage

N/A

Total Funding

N/A

Headquarters

New York City, New York

Founded

2010

Simplify Jobs

Simplify's Take

What believers are saying

  • Secondary-market Viewing Rooms can convert high-consideration shoppers offline.[2]
  • Samsung-enabled in-store analytics can improve merchandising and personalization.[1]
  • Luxury bedding expansion and Team USA sponsorship broaden average order value and brand reach.

What critics are saying

  • Tempur Sealy's Mattress Firm scale pressures Saatva's premium DTC showroom strategy.
  • White-glove logistics create service bottlenecks that damage reviews and conversion.
  • Showroom expansion raises fixed costs if traffic and conversion miss expectations.

What makes Saatva unique

  • Largest online retailer of American-made luxury mattresses since 2025.[2]
  • Omnichannel model combines e-commerce with 32 U.S. Viewing Rooms.[2]
  • Made-to-order, U.S.-assembled mattresses with complimentary white-glove delivery.[3][7]

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Benefits

Health Insurance

401(k) Retirement Plan

Unlimited Paid Time Off

Paid Vacation

FSA/HSA/commuter benefits

Gym Membership

Discounts on employee purchases

Employee Referral Bonus program

Growth & Insights and Company News

Headcount

6 month growth

-8%

1 year growth

-8%

2 year growth

-8%
Saatva
Apr 6th, 2026
Saatva unveils new location in Cleveland.

Saatva unveils new location in Cleveland. The DTC mattress brand debuts its first retail experience for restorative sleep in the buckeye state. Saatva, the restorative luxury sleep company, has arrived in Cleveland. The brand's latest Viewing Room in Lyndhurst, the eastern suburb of Cleveland, spans 3,848 square feet and is designed to transform the mattress shopping experience. Blending high-touch service with state-of-the-art digital technology, the immersive space invites residents to explore the future of luxury sleep in a calm, elevated environment. This marks Saatva's first location in Ohio and 31st in the U.S., opening at a time of remarkable growth and momentum for the brand. "As a digitally native brand, expanding our brick-and-mortar presence allows us to connect more deeply with the communities we serve. Cleveland is a city that takes pride in its neighborhoods, its craft, and its people - and Lyndhurst embodies that spirit perfectly. We're thrilled to bring restorative luxury sleep to a community that shares our dedication to quality and our belief that great sleep is the foundation of a well-lived life," said Ron Rudzin, CEO of Saatva. A new design experience. Saatva Cleveland showcases the latest in the company's retail design journey. Conceptualized by award-winning architecture firm Ware Malcomb and designer Hines Collective, the space prioritizes a relaxed and pressure-free environment. Hines Collective integrates modern touches and emphasizes this new interpretation of restorative luxury sleep. This perfectly complements Ware Malcomb's design and construction approach, which provides an elegant and sophisticated experience in one of the most vibrant shopping areas. "One of the first elements you experience is the incredible architecture of the ceiling," said Devin Hines, Founder of Hines Collective. With its undulating lines, the coved ceiling guides visitors through the store as other design features layer on, contributing to that flow. There are numerous 'wow' moments throughout the interior, including a 6-by-10-foot changing digital display wall that allows customers to experience a Saatva mattress in the setting of their choice. Like all Saatva Viewing Rooms, the latest location is designed to be a relaxed, self-guided space where customers can use technology to interact with and learn about products at their own pace. The Viewing Room aims to redefine the customer experience from the moment a visitor enters the space. With its aromatic fragrance, subdued color palette, warm lighting, sustainable flooring, and textured wall treatments, Saatva reflects the beauty of Cleveland's unique character, creating a tranquil atmosphere to explore sleep solutions. Further into the space, silvery trees form a canopy under the ceiling's gentle curves. Soft fabrics and floor-to-ceiling mirrors punctuate the walls throughout, creating a unified environment from start to finish. In keeping with Saatva's philosophy, interior materials and finishes, including the architectural lighting, were assembled in the U.S.A. Alongside Saatva's full lineup of made-to-order luxury mattresses, there are new additions to its furniture category, the expanded Nightstand Collection and Rug Collection, crafted to bring the same elevated aesthetic to every corner of the bedroom. Cutting-Edge technology. Thanks to a partnership with Samsung, the Viewing Room is outfitted with state-of-the-art displays and the latest behavior-sensing technology to help customers discover, personalize, and build their ideal sleep experience. In addition to the digital "hero" wall, composed of nine Samsung VM46T-U 46-inch Full HD Ultra-Narrow Bezel Video Wall Displays, information kiosks at each bed display allow visitors to interact with the collection at their own pace, with knowledgeable Sleep Guides on hand to assist and answer questions. "Samsung is committed to helping retailers provide unique and enhanced customer experiences by leveraging data and in-store behavior," said Chris Mertens, Vice President of Sales, Display Division, Samsung Electronics America. "Our continued partnership with Saatva is a testament to how our display technology continues to improve the customer journey from the moment the consumer enters the store." As customers explore bedding, pillows, and other top-of-bed accessories, an LED display embedded in the accessories wall changes to display pertinent product information. In the Saatva Kids sleep area, children can interact with the Flip, a 55-inch whiteboard with a touch screen for drawing. "Samsung's technology allows us to optimize and automate store campaigns and the product information based on real-time integrated data to deliver the content and information that our customers care about most when shopping," said Rudzin. Saatva's latest Viewing Room marks a significant milestone in the company's retail expansion, bringing the superpower of restorative sleep home to Cleveland. Visit the Viewing Room to discover the brand's growing selection of best-in-class luxury mattresses and eco-friendly and organic bedding products to experience what makes Saatva the restorative luxury sleep company. Viewing Room information. Saatva Cleveland 24515 Cedar Rd #E33 Lyndhurst, OH 44124 Hours of operation: Monday-Friday: 10 AM - 7 PM, Saturday: 10 AM - 6 PM, Sunday: 11 AM - 6 PM 216-208-6628 [email protected] About Saatva. Saatva, the first company to sell luxury mattresses online, was founded with a mission to inspire the world to prioritize healthy and restorative sleep. Since 2010, the company has pioneered a direct-to-consumer model that delivers exceptional quality, service, and design through a more streamlined, elevated shopping experience, bringing a new level of efficiency and transparency to the premium mattress category. Its name is derived from the Sanskrit word meaning truth, purity, and wholeness, which guides the brand in everything it does. Saatva's handcrafted mattresses are assembled in the USA in the company's own factories with globally sourced premium materials that are better for sleepers and the environment. Saatva offers best-in-class mattresses across multiple sleep categories - including innerspring, memory foam, latex, hybrid, adjustable air, and specialty designs - plus designer bedroom furniture and luxury bedding products available online and in a growing number of Viewing Rooms across the country. Made with recycled steel, organic cotton, and CertiPUR-US(R) certified foams, Saatva mattresses reflect the company's commitment to thoughtful craftsmanship and wellness. Each mattress is hand-delivered and set up in the customer's home via complimentary white-glove delivery - never compressed in a box for doorstep shipping. As the Official Mattress & Restorative Sleep Provider of the 2026 & 2028 U.S. Olympic and Paralympic Teams, Saatva will supply Team USA with luxurious bedding products and also work closely with LA28 and the U.S. Olympic & Paralympic Committee to spotlight the essential role of sleep in recovery and performance. For over 15 years, Saatva has delivered exceptional comfort and an unparalleled mattress and home furnishings experience that captures the essence of restorative luxury sleep. For more information about Saatva and any of its products, please visit the Saatva Press Room.

Tom's Guide
Mar 13th, 2026
Saatva launches World Sleep Day luxury mattress sale - save $400 on the hotel bed our sleep coach can't live without

Saatva launches World Sleep Day luxury mattress sale - save $400 on the hotel bed our sleep coach can't live without. Don't miss this! The Saatva Classic luxury innerspring hybrid is back to its lowest price of the year so far, but for a limited time only The Saatva Classic is one of the most desirable hotel-style luxury mattresses in America, and the go-to bed for our resident sleep coach, Claire Davies. She spent over 1,500 hours sleeping on the Saatva Classic, which is down to $999 (from $1,399) at Saatva this World Sleep Day, and credits it with eliminating her hip and back pain while sleeping. Saatva's Sleep Week sale is good news for anyone who hit snooze on the brand's Presidents' Day deals last month, as prices are now back to their cheapest of the year thanks to a $400 saving on all orders (that includes bedding) worth $1,000+. That drops a queen-size Saatva Classic Mattress to $1,779 (from $2,179). This is the brand's flagship model, and we consider it the best mattress you can buy in 2026 for its superb build quality, versatility, and overall value. Here's why it's one of the best Sleep Week mattress and bedding sales online right now... Hotel luxury for every sleeper This luxury innerspring hybrid mattress is blissfully comfortable, boasts best-in-class pressure relief for aches and pains, and sleeps cool all night long. $400 off every size is the best Saatva mattress sale you'll find this Sleep Week. As always, Saatva includes a 365-night sleep trial, a lifetime warranty, and free white glove delivery (including installation in your bedroom, and free old mattress removal) with every mattress. Our review score: | User score: | (5,200+ reviews) Why the Saatva Classic is still our top pick for most sleepers. Think about the hotel mattresses that gave you the best sleep of your life - that's what the Saatva Classic will provide for a lot of people. For her Saatva Classic Mattress review, Certified Sleep Coach Claire Davies logged over 1,500 hours of sleep on the Luxury Firm version. It was a transformative experience for her, as she claims, "I hadn't slept that well since I was a teenager." Pregnancy left Claire with hip and lower back pain, which dissolved the more she slept on her Saatva Classic. It's outfitted with a pressure-relieving 3" Euro pillow top and a lumbar crown to promote healthy spinal alignment. The Saatva Classic comes in three firmness levels - in addition to Luxury Firm, there's Plush Soft and Firm. This makes it a versatile mattress that can suit most body types and sleep styles. It also comes in two height levels (11" or 14") for another way to customize this bed to your needs. However, it has a max weight capacity of 600lbs, or 300lbs per side. You'll want to browse our guide to the best mattresses for heavy people if you or your partner needs a higher level of support. During our in-house testing, the Saatva Classic earned a perfect score in almost every key performance area. It boasts the sturdiest edge support out of any mattress we tested, and temperature regulation is nearly par with the best cooling mattresses on the market. While the Saatva Classic has the highest level of motion isolation we measured out of every hybrid we've tested thus far, it's quite a responsive surface, so bed-sharers and light sleepers may feel some movement. Going for a split king-size can mitigate that issue. The cost of the Saatva also includes the best set of amenities in the sleep industry: a 365-night trial, a lifetime warranty, and free in-home delivery with optional mattress and foundation removal. Although it's a relative bargain compared to other luxury brands, the Saatva Classic still comes at a premium. Here's what we recommend if you want Saatva-level comfort at a much lower price. Smaller budget? Try this instead... Unbeatable bed-in-a-box value The DreamCloud costs over $1,000 less than the Saatva, but this affordable hybrid mattress delivers a similar level of comfort to the Luxury Firm Classic. The DreamCloud comes in one firmness, which we rate a medium (6/10). It's exquisite for side and back sleepers, and its reinforced edges held up well in our objective and real-world tests. This is a mattress-in-a-box, so the build quality won't quite be on par with the handcrafted Saatva, but you'll still get a one-year trial and a lifetime warranty from DreamCloud. Our review score: | User score: | 1/2 (9,600+ reviews) Expert mattress tester Based in Philadelphia, writer and editor Alison Barretta has been sharing buying advice and retail news for over 15 years. Since 2020 she's been helping Tom's Guide expand its robust library of sleep content by researching the latest trends, speaking with renowned experts, and going behind the scenes at Saatva, Casper, Sleep Number, Tempur-Pedic, and 3Z Brands. Alison has reviewed everything from budget mattresses to immersive luxury smart beds that automatically adjust to your every move. When she isn't reviewing mattresses or searching for great deals to save you money, Alison can be found practicing yoga and martial arts, experimenting with recipes, getting too invested in the Philadelphia Flyers, and snoozing with her cat / assistant mattress tester Alex.

Saatva
Oct 21st, 2025
U.S. Paralympic Gold Medalist Noah Elliott Joins Saatva as Brand Ambassador

U.S. Paralympic gold medalist Noah Elliott joins Saatva as brand ambassador. Championing Team USA's Restorative Sleep on the road to Milano Cortina 2026. Saatva, the Smarter Luxury Sleep Company, is proud to announce its partnership with U.S. Paralympian Noah Elliott, a two-time U.S. Paralympic medalist in Para snowboarding. As a new brand ambassador, Elliott joins Saatva's mission to champion the power of restorative sleep for Team USA athletes. After losing his leg to cancer as a teenager, Elliott found inspiration in fellow U.S. Paralympian and Saatva ambassador Brenna Huckaby and decided to pursue Para snowboarding, eventually earning gold and bronze medals on the world stage. His journey from adversity to elite competition embodies the resilience, courage, and transformation that define both Team USA and Saatva's commitment to empowering people to perform at their best. Elliott brings a rare blend of athleticism and creativity to everything he does, whether carving down the slopes or skateboarding in the offseason. He is recognized not just for his talent but for his impact on the adaptive sports community. Elliott's platform highlights the power of perseverance and representation, inspiring the next generation of adaptive athletes and reinforcing Saatva's dedication to inclusivity and empowerment. "As an athlete and a dad, I know that recovery isn't just about what you do in the gym or on the slopes - it starts with how well you rest," said Noah Elliott. "Partnering with Saatva is an exciting opportunity because we share the same belief: that restorative sleep is the foundation for resilience, creativity, and peak performance." This announcement builds on Saatva's role as the Official Mattress and Restorative Sleep Provider of Team USA and the LA28 Olympic and Paralympic Games, with its Team USA partnership beginning ahead of the Olympic and Paralympic Winter Games Milano Cortina 2026. As part of the collaboration, Saatva will work with Team USA to provide luxury top-of-bed items to Team USA athletes at Milano Cortina 2026 and will work with LA28 to provide mattresses, linens, and pillows to athletes for the LA28 Games. "At Saatva, we celebrate athletes who embody purpose, strength, and the courage to push boundaries," said Ron Rudzin, Founder and CEO of Saatva. "Noah Elliott is not just a champion on the snow. He's a leader, a role model, and an inspiration. We're honored to support him and Team USA on the road to the Olympic and Paralympic Winter Games Milano Cortina 2026 and the LA28 Games." To mark his ambassador debut, Elliott will make a special in-store appearance at the grand opening of the Saatva Denver Viewing Room on October 22, 2025. Guests will have the opportunity to meet the U.S. Paralympic gold medalist, hear firsthand how restorative sleep fuels his training and recovery, and explore Saatva's new space featuring its full line of handcrafted luxury mattresses and home furnishings. Elliott will also be featured across Saatva's platforms, sharing his perspective on recovery, creativity, and chasing dreams as a father and athlete. He has curated his favorite Saatva picks in a special gift guide, encouraging others to prioritize rest as a key part of achieving their goals. In addition, Elliott shares his tips for balancing competition, parenthood, and wellness in a featured post on Saatva's Sleep Enlightened blog. This partnership reflects Saatva's broader mission to elevate the importance of sleep as a foundation for strength, recovery, and peak performance. In collaboration with Team USA and NBCUniversal, Saatva will continue to share inspiring athlete stories and spotlight the transformative power of sleep in the lead-up to the Olympic and Paralympic Games. From luxury craftsmanship to world-class competition, Saatva and Noah Elliott share a common belief: every victory, on the slopes, on the board, and in life, begins with a great night's sleep. For media inquiries or to request an interview with Noah Elliott, please contact Saatva's PR team, Shari Ajayi and Ariel Noh, at [email protected]. Saatva, one of the first companies to sell luxury mattresses online in 2010, was founded on the principle that everyone deserves healthy and restorative sleep on a quality bed. Its name is derived from the Sanskrit word meaning truth, purity, and wholeness, which guides the brand in everything it does. All of Saatva's handcrafted, environmentally conscious mattresses are made to order in the USA with premium materials that are better for sleepers and the environment. Saatva offers best-in-class mattresses in five different categories: innerspring, ultra-premium memory foam, all-natural latex, hybrid, precision adjustable air, and specialty designs for babies, kids, murphy beds, and pets - plus designer bed frames, nightstands, lighting, chairs, rugs, bath towels, and a full collection of luxury bedding products. Made with recycled steel, organic cotton, and CertiPUR-US(R) foams, Saatva mattresses reflect the company's commitment to environmentally conscious practices, always hand-delivered and set up in the customer's home via complimentary white glove delivery, never compressed in a box for doorstep shipping. Celebrating 15 years of delivering exceptional comfort, Saatva provides customers with an unparalleled mattress and home furnishings experience that perfectly captures the essence of Smarter Luxury Sleep. For more information about Saatva's partnership with LA28 and Team USA, please visit the Saatva x LA28 press Room. Noah Elliott grew up in St. Charles, Missouri, with dreams of becoming a professional skateboarder. At age 15, after experiencing severe leg pain following a skateboarding event, he was diagnosed with osteosarcoma, a rare bone cancer, and underwent an above-the-knee amputation of his left leg. Soon after, he attended a camp for children with cancer in Colorado, where he met U.S. Paralympic champion Brenna Huckaby, a fellow osteosarcoma survivor. Inspired by her story and the adaptive sports community, Elliott decided to trade his skateboard for a snowboard and began training in Para snowboarding. Less than two years after learning to ride, Elliott made his Paralympic debut at the Paralympic Winter Games pyeongchang 2018, where he captured gold in banked slalom and bronze in snowboard cross. Elliott is a three-time world champion and has nine world championship medals to his name. Last season, Elliott earned a staggering five world cup wins and three additional podiums. His consistency and speed helped him win the banked slalom and overall crystal globes for the 2024-25 season. Despite facing setbacks, including competing through injury at the Paralympic Winter Games beijing 2022, Elliott's consistency, speed, and relentless determination have made him one of the most respected figures in Para snowboarding.off the slopes, Elliott is a devoted single father to his daughter, skyler, with whom he shares a love of the outdoors, including camping and snowboarding. Known for his grounded outlook and passion for inspiring others, Elliott uses his platform to share his journey, motivate the next generation of adaptive athletes, and advocate for the importance of perseverance and living life to the fullest. For more information about Noah Elliott, please visit @elliott_sendy.

Saatva
Jul 31st, 2025
Saatva Introduces First Ever Down Collection, Balancing Comfort, Durability, and Indulgence

Saatva is expanding into the down bedding market with the launch of its Luxury Down Collection, marking a significant step in growing its premium top-of-bed offerings.

Houston Business Journal
Jul 2nd, 2025
Saatva Arrives in Pasadena with Viewing Room in Time for LA28

" As part of its continued commitment to community care and resilience, Saatva will partner with CORE (Community Organized Relief Effort) to support wildfire relief and recovery efforts across Los Angeles County.

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