Sabre selects Walt & Company as Public Relations agency of record. Jul 21, 2026, 06:15 ET CAMPBELL, Calif., July 21, 2026 /PRNewswire/ - Walt & Company, an award-winning Silicon Valley tech public relations and social media agency, announced it has been named PR agency of record by Sabre, an artificial intelligence (AI)-native technology leader, backed by one of the world's largest travel data clouds. The appointment further expands Walt & Company's portfolio of enterprise technology, software, infrastructure, cybersecurity, cloud, AI, and digital transformation clients. "Effective communication is critical as Sabre guides the industry into the next age of travel," said Cassidy Smith-Broyles, head of Global Public Relations at Sabre. "Partnering with Walt & Company strengthens our collective communications team as we help our customers, investors and the broader market understand the value of the technology and innovation Sabre delivers to the travel ecosystem." Walt & Company has 35 years of experience positioning and promoting technology-focused companies and solutions and will serve as an extension of Sabre's marketing team. It will support corporate communications and media relations efforts to elevate the Sabre executive leadership and market positioning as it drives innovation across travel technology, AI, retailing, hospitality, and airline operations. "Sabre is helping shape the future of travel through technology, data and innovation," said Cyndi Babasa, co-president of Walt & Company. "As a company truly revolutionizing the travel ecosystem, we are excited to partner with Sabre to tell the stories behind the technologies and solutions that are transforming how airlines, hoteliers, agencies, and travelers connect and engage." About Sabre Powering the agentic revolution in travel. Sabre is an AI-native technology leader, backed by one of the world's largest travel data clouds. With AI at its core and operating at unparalleled scale, Sabre transforms insights into innovation, empowering airlines, hoteliers, agencies and other partners to retail, distribute and fulfill travel worldwide. Sabre is built on an open, modular, cloud-native architecture and serves as the backbone for both established leaders and bold, new disruptors, guiding them to the next age of travel retailing through intelligent, connected, and personalized experiences. http://www.sabre.com About Walt & Company Walt & Company specializes in developing tech PR and social media programs and campaigns that advance its clients' marketing and corporate agendas by generating actionable awareness in all influential formats and forums. For over 30 years, when it comes to building marketplace credibility, brand recognition and product and service awareness, Walt & Company has its clients covered. For more information, visit www.waltcopr.com. SOURCE Walt & Company

Sabre opens travel infrastructure to Silicon Valley developers building the next Voice AI agents powering the complete trip at Bay Area hackathon. Jul 15, 2026, 10:00 ET The July 18 event in Mountain View will challenge developers to build travel AI agents using Sabre production APIs, Vocal Bridge voice AI technology and support from partners including American Airlines, PayPal, DeepLearning.AI, LandingAI and AI Fund. MOUNTAIN VIEW, Calif., July 15, 2026 /PRNewswire/ - Sabre (NASDAQ: SABR) will co-host the DeepLearning.AI Voice AI Hackathon: The Complete Trip on July 18 in Silicon Valley, bringing together developers to explore how agentic travel and voice AI can help remove friction from the end-to-end traveler experience. Sabre pioneered one of the travel industry's first open developer ecosystems, and today it's challenging developers to build agents using its APIs to pull an itinerary into a single conversation, all booked and managed by voice AI. As AI agents across every industry move from answering questions to completing tasks, travel is a natural test case for complex innovation because the experience depends on coordination across multiple systems, suppliers and moments of service. A typical trip can involve a flight, hotel, rideshare, dinner reservation, event ticket and multiple confirmation emails, each managed through a different system. The hackathon challenges developers to build voice agents that can connect these pieces more naturally. Sabre's technology has been used to power the travel industry for decades - including touching a third of all flights booked globally - giving developers access to production-grade travel infrastructure rather than a simulated environment. Connecting the trip Participants will imagine and demonstrate how flights, lodging, ground transportation, dining and other travel experiences could be managed through a single AI interaction via voice. The goal is to move beyond standard chatbot scenarios and test agents that can respond in higher-stakes travel moments - for example, helping resolve a hotel issue after a late-night arrival or assisting with a flight disruption when phone-based support remains the only available path. The technology stack Developers will build on Sabre's Agentic APIs and MCP Server, with sandbox access provided for the event, and will use Vocal Bridge's voice-first developer tools to add a production-grade voice layer to their agents. PayPal APIs will also be available for teams that want to incorporate payments into their builds. Additionally, American Airlines content will be available through Sabre's sandbox. Together, the tools give participants a way to test voice agents against travel data, booking flows and payment scenarios in a single build environment. The in-person event attracted hundreds of applications, with about 400 accepted participants expected for the day-long program. "The next generation of travel technology will not be built behind closed doors," said Garry Wiseman, president of product and engineering at Sabre. "By putting Sabre APIs into the hands of developers working at the edge of AI and voice, we're opening real travel infrastructure to new ideas and testing what happens when global scale meets Silicon Valley experimentation." A judging panel spanning AI, travel and payments Judges and speakers include Andrew Ng, founder of DeepLearning.AI and managing general partner at AI Fund; Scott Johnston, former CEO of Docker and venture advisor at AI Fund; Eli Chen, technology partner at AI Fund; Garry Wiseman, president of product and engineering at Sabre; Dan Maloney, CEO of LandingAI; Ashwyn Sharma, CEO and co-founder of Vocal Bridge; X. Eyeé, partner at Offline Research; and Nixon Dinh, director of product, agentic commerce at PayPal. Additional judges are expected from Sabre, American Airlines, PayPal, LandingAI, AI Fund and the broader AI community. "Getting your work in front of Andrew Ng and Scott Johnston is a once-in-a-lifetime opportunity, but what makes this hackathon especially compelling is that developers are not building against a theoretical travel problem," said Ashwyn Sharma, CEO and co-founder of Vocal Bridge. "By pairing Vocal Bridge's voice AI technology with Sabre's travel infrastructure, participants can experiment with voice agents in a setting that reflects the complexity of real trips, real systems and real traveler needs." About Sabre Powering the agentic revolution in travel. Sabre is an AI-native technology leader, backed by one of the world's largest travel data clouds. With AI at its core and operating at unparalleled scale, Sabre transforms insights into innovation, empowering airlines, hoteliers, agencies and other partners to retail, distribute and fulfill travel worldwide. Sabre is built on an open, modular, cloud-native architecture and serves as the backbone for both established leaders and bold, new disruptors, guiding them to the next age of travel retailing through intelligent, connected, and personalized experiences. For more information visit www.sabre.com. SOURCE Sabre Corporation

Sabre Corporation has deployed its Model Context Protocol server with Ultra Group, now Linex Travel, marking a significant implementation of agentic AI in enterprise loyalty and travel servicing. The deployment enables autonomous AI agents to manage complex post-booking processes like ticket reissues and dynamic exchanges that traditionally required manual intervention. The rollout follows Ultra Group's acquisition by New York-based private equity firm Linex Capital. Linex Travel manages rewards infrastructure for major banking clients across 12 Latin American countries and will use Sabre's AI-native Mosaic platform to power its global expansion as a next-generation loyalty redemption marketplace. Sabre's MCP server provides a secure translation layer allowing AI agents to interact with travel systems. The technology aims to embed loyalty programmes seamlessly into conversational and AI-driven travel planning environments.