SafeGraph

SafeGraph

Global points of interest datasets

Overview

SafeGraph provides high-quality datasets of global points of interest (POIs) to help businesses make informed decisions. Its core product is a comprehensive POI database with attributes such as place type, open/closed status, and consumer interaction, which powers applications, analytics, and platforms. The data is sold as access to the database, enabling clients like advertising agencies, real estate firms, and retailers to plan geo-contextual campaigns and optimize site selection. What sets SafeGraph apart is the emphasis on data quality and trust—clients can rely on SafeGraph POIs as real locations. The overall goal is to enable better business outcomes by providing accurate, actionable location data for targeting, planning, and decision-making.

Significant Headcount Growth

About SafeGraph

Simplify's Rating
Why SafeGraph is rated
C+
Rated C on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Data & Analytics

Enterprise Software

Real Estate

Company Size

11-50

Company Stage

Series B

Total Funding

$61M

Headquarters

Denver, Colorado

Founded

2016

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Simplify's Take

What believers are saying

  • Thousands of organizations use Places as a primary source of truth.
  • AI, deep learning, and geospatial workflows need curated location truth sets.
  • Partnerships with Esri and Unacast widen distribution across enterprise analytics stacks.

What critics are saying

  • Esri and other platforms can commoditize SafeGraph's core POI coverage.
  • Privacy scrutiny around foot-traffic data threatens renewals and enterprise adoption.
  • Stale monthly updates invite customer blame when location intelligence becomes outdated.

What makes SafeGraph unique

  • Pure-play DaaS sells facts, not software, dashboards, or workflows.
  • Monthly refreshed Places data combines POIs, building footprints, and foot traffic.
  • Machine-learning cleanup and multi-source ingestion support high-veracity location truth sets.

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Funding

Total Funding

$61M

Above

Industry Average

Funded Over

2 Rounds

Series B funding is typically for startups that have proven their business model and need more funding to expand rapidly—often by entering new markets or adding more products. Investors are usually venture capital firms that specialize in later-stage investments.
Series B Funding Comparison
Above Average

Industry standards

$35M
$45M
Linktree
$45M
SafeGraph
$65M
Substack
$100M
ClickUp

Benefits

Health, dental & vision insurance coverage

401k

Work-from-home stipend

Mental health benefits

Growth & Insights and Company News

Headcount

6 month growth

2%

1 year growth

9%

2 year growth

6%
Unacast
Oct 8th, 2024
Unacast Announces Strategic Partnership with SafeGraph to Bring Enhancements to the Unacast Insights Platform

Unacast announces strategic partnership with SafeGraph to bring enhancements to the Unacast Insights Platform.

Applied Geographic Solutions
Jan 4th, 2024
Best of 2023

After the tragedies in Turkey at the beginning of 2023, SafeGraph partnered with OpenStreetMap to support rescue and recovery efforts.

Geo Week News
May 2nd, 2023
Overture Maps Foundation releases preliminary map dataset | Geo Week News | Lidar, 3D, and more tools at the intersection of geospatial technology and the built world

Esri has also since joined as a general member, with Cyient, Precisely, PTV Group, and SafeGraph joining as contributor members.

INRIX
Nov 30th, 2022
INRIX Launches Tickerized Alt Data to Uncover Hidden Alpha

To help simplify how its clients can access this valuable connected vehicle and mobile data from their location/brand of choice, INRIX has joined forces with SafeGraph, a leader in global point-of-interest (POI) data.

PredictHQ
Jul 7th, 2022
SafeGraph Inc. partnered with PredictHQ Ltd. on Jul 8th 22'.

SafeGraph, a data company that specializes in providing high quality data on places, has announced today an official partnership with PredictHQ, the demand intelligence company.

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