Overview

SafeGraph provides reliable datasets to businesses for informed decision-making. Its main product is a comprehensive database of global points of interest (POIs), which includes various locations like stores and restaurants. This database is designed to support applications and analytics by offering detailed information about each location, such as its type, operational status, and consumer engagement. SafeGraph sells access to this data, allowing clients like advertising agencies and real estate firms to enhance their operations. For instance, advertising agencies can utilize the data for targeted campaigns, while real estate firms can leverage it for site selection. SafeGraph distinguishes itself from competitors through its strong emphasis on data quality, ensuring that clients can trust the accuracy of the information they receive. The company's goal is to empower businesses to make confident decisions based on high-quality data.

Simplify's Take

What believers are saying

• Rising demand for location-based analytics boosts SafeGraph's market potential.
• Smart city initiatives create opportunities for SafeGraph's high-quality POI data.
• Hyper-local advertising trends increase demand for SafeGraph's precise location data.

What critics are saying

• Increased competition from Foursquare and Placer.ai threatens SafeGraph's market share.
• Privacy concerns and regulations like CCPA and GDPR pose challenges to data collection.
• Dependence on partnerships for data distribution could risk SafeGraph's business stability.

What makes SafeGraph unique

• SafeGraph offers high-precision POI data for US and Canada businesses.
• The company provides detailed brand affiliation and spatial hierarchy data.
• SafeGraph's data quality is trusted by diverse industries for decision-making.

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Funding

Total Funding

$61M

Above

Industry Average

Funded Over

2 Rounds

$45,000,000

Series B

Mar 2021

Series B funding is typically for startups that have proven their business model and need more funding to expand rapidly—often by entering new markets or adding more products. Investors are usually venture capital firms that specialize in later-stage investments.

Series B Funding Comparison

Above Average

Industry standards

Ind Avg. $35M

$4M

$30M

$45M

$45M

$65M

$100M

View all funding stages