Overview

SafeGraph provides reliable datasets to businesses for informed decision-making. Its main product is a comprehensive database of global points of interest (POIs), which includes various locations like stores and restaurants. This database is designed to support applications and analytics by offering detailed information about each location, such as its type, operational status, and consumer engagement. SafeGraph sells access to this data, allowing clients like advertising agencies and real estate firms to enhance their operations. For instance, advertising agencies can utilize the data for targeted campaigns, while real estate firms can use it for site selection. The company distinguishes itself from competitors through its strong emphasis on data quality, ensuring that clients can trust the accuracy of the information provided. SafeGraph's goal is to empower businesses to make confident decisions based on high-quality data.

Simplify's Take

What believers are saying

• Growing demand for location-based analytics boosts SafeGraph's market potential.
• Smart city initiatives create opportunities for SafeGraph's geospatial data partnerships.
• 5G expansion enhances real-time data solutions, benefiting SafeGraph's offerings.

What critics are saying

• Increased competition from new POI data market entrants challenges SafeGraph.
• Over-reliance on partnerships may pose risks if collaborations underperform.
• Data commoditization could drive down prices and profit margins for SafeGraph.

What makes SafeGraph unique

• SafeGraph offers high-precision POI data for US and Canada businesses.
• The company emphasizes data quality, ensuring reliable datasets for decision-making.
• SafeGraph's data supports diverse sectors, including advertising, real estate, and retail.

Help us improve and share your feedback! Did you find this helpful?

YesNo

Funding

Total Funding

$59.3M

Above

Industry Average

Funded Over

2 Rounds

$45,000,000

Series B

Mar 2021

Series B funding is typically for startups that have proven their business model and need more funding to expand rapidly—often by entering new markets or adding more products. Investors are usually venture capital firms that specialize in later-stage investments.

Series B Funding Comparison

Above Average

Industry standards

Ind Avg. $35M

$4M

$30M

$45M

$45M

$65M

$100M

View all funding stages