Overview

SafeGraph provides high-quality datasets of global points of interest (POIs) to help businesses make informed decisions. Its core product is a comprehensive POI database with attributes such as place type, open/closed status, and consumer interaction, which powers applications, analytics, and platforms. The data is sold as access to the database, enabling clients like advertising agencies, real estate firms, and retailers to plan geo-contextual campaigns and optimize site selection. What sets SafeGraph apart is the emphasis on data quality and trust—clients can rely on SafeGraph POIs as real locations. The overall goal is to enable better business outcomes by providing accurate, actionable location data for targeting, planning, and decision-making.