SafetyCulture

SafetyCulture

Mobile-first safety inspections, real-time reporting

Overview

SafetyCulture provides digital inspection and safety management solutions for industries like construction, hospitality, and manufacturing. Its flagship product, iAuditor, is a mobile-first app that lets users build checklists, perform inspections, and generate real-time reports; the platform runs in the cloud and uses data analytics to identify issues quickly. It differentiates itself with a strong mobile-first design, real-time reporting, industry-specific templates, and bundled onboarding services. The goal is to help businesses maintain high safety and quality standards while increasing efficiency by making inspections faster and more data-driven.

About SafetyCulture

Simplify's Rating
Why SafetyCulture is rated
B
Rated B on Competitive Edge
Rated A on Growth Potential
Rated C on Differentiation

Industries

Data & Analytics

Industrial & Manufacturing

Enterprise Software

Company Size

501-1,000

Company Stage

Late Stage VC

Total Funding

$372.8M

Headquarters

Sydney, Australia

Founded

2004

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Simplify's Take

What believers are saying

  • Twine acquisition accelerates agentic AI, unlocking predictive safety revenue.
  • Frontline worker platform targets 80% underserved global workforce.
  • $165M funding in 2025 fuels enterprise expansion and AI innovation.

What critics are saying

  • Salesforce Einstein erodes iAuditor workflows within 12 months.
  • Valuation drops to $2.5B trigger down-rounds in 6 months.
  • Twine integration fails, destroying AI pivot in 18 months.

What makes SafetyCulture unique

  • iAuditor enables mobile-first checklists for real-time inspections in construction and manufacturing.
  • Proprietary safety data from 85,000 organizations powers unique AI models.
  • Twine acquisition integrates agentic AI for proactive workplace decisions.

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Funding

Total Funding

$372.8M

Above

Industry Average

Funded Over

11 Rounds

Late VC funding comparison data is currently unavailable. We're working to provide this information soon!
Late VC Funding Comparison
Coming Soon

Benefits

Company Equity

Flexible Work Hours

Remote Work Options

Professional Development Budget

Training Programs

Gym Membership

Wellness Program

Mental Health Support

Parental Leave

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

0%

2 year growth

3%
Startup Researcher
Apr 8th, 2026
SafetyCulture acquires AI startup Twine to accelerate agentic AI push

SafetyCulture has acquired Sydney-based AI startup Twine, marking the first in a planned series of acquisitions under recently returned CEO Luke Anear. Twine, which raised $2.3 million last year, specialises in AI-powered analytics for sales and customer service communications. The acquisition brings back former SafetyCulture employee Brian Swift, who co-founded Twine, as Vice President of AI. His co-founders Bec Lourey and Chris Manouvrier will join as Senior Product Designer and Principal Software Engineer, respectively. SafetyCulture, last valued at $2.5 billion, aims to shift towards an "agentic-first" model, developing AI agents for proactive user assistance and automated decision-making. The company serves over 85,000 organisations globally and plans to leverage its proprietary quality and safety data repository to build next-generation AI tools.

BSI Innovation
May 10th, 2025
SafetyCulture's A$324.5M Series C Raises

The article highlights key funding activities in the Australian VC community. SafetyCulture raised A$60.5 million in Series C1, A$99 million in Series C2, and A$165 million in Series C3. Deputy Group secured A$111 million in Series B and strategic investments from Xero and Express Employment Professionals. Other notable deals include Linktree's $110 million raise at a $1.3 billion valuation, Culture Amp's A$120 million Series E and A$135 million Series F, and Updoc's A$20 million investment from Bailador.

Medium
Sep 17th, 2024
SafetyCulture Raises $112M for Safety Tech

SafetyCulture has raised $112 million in a funding round extension, bringing its valuation to $1.7 billion. Led by Insight Partners, this investment will enhance their platform and drive market adoption. The funding will support product development, testing, partner collaborations, and integration into larger industry ecosystems, aiming to improve workplace safety and efficiency through digital tools.

Coverager
Sep 10th, 2024
SafetyCulture raises $110M led by Airtree

SafetyCulture has raised $110 million in a funding round led by Airtree Ventures, valuing the company at $1.6 billion. This round includes participation from existing investors like Blackbird, Morpheus Ventures, and Australian Super Funds. The funds will help SafetyCulture expand into enterprise markets, enhance AI use, and benefit long-term employees. The company recently launched an enhanced workplace operations platform and has grown to over 800 employees across six offices worldwide.

SafetyCulture
Sep 9th, 2024
SafetyCulture closes $165 million round

SafetyCulture has closed an $AU165 million round which will help fund industry-leading innovation, accelerate AI adoption, and reward long-term employees.

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