SafetyCulture, a global operations system used by more than two million frontline workers across 80,000 organisations, has rebranded as Mitti. The company is expanding beyond traditional safety management to offer an all-in-one operations platform for frontline workers. Founder and CEO Luke Anear said customers had been using the platform for quality issues, maintenance faults, and training gaps beyond its original safety focus. The rebrand reflects this broader use case. The platform now includes AI-powered features such as 5 Star Benchmarking, which provides a single performance score for each location, and AI Assistant, which helps create action plans and analyse operational data. Mitti Insurance, the company's insurance business, is expanding into the US market with backing from Lloyd's, Chubb Global Markets, and GreenlightRe. The insurance offering uses operational data from the platform to price risk, with policyholders reportedly running 19% lower claims costs.

SafetyCulture has acquired Sydney-based AI startup Twine, marking the first in a planned series of acquisitions under recently returned CEO Luke Anear. Twine, which raised $2.3 million last year, specialises in AI-powered analytics for sales and customer service communications. The acquisition brings back former SafetyCulture employee Brian Swift, who co-founded Twine, as Vice President of AI. His co-founders Bec Lourey and Chris Manouvrier will join as Senior Product Designer and Principal Software Engineer, respectively. SafetyCulture, last valued at $2.5 billion, aims to shift towards an "agentic-first" model, developing AI agents for proactive user assistance and automated decision-making. The company serves over 85,000 organisations globally and plans to leverage its proprietary quality and safety data repository to build next-generation AI tools.