Overview
Safi.co operates a tech-driven platform for trading feedstock recyclables on an international scale. It connects sellers and buyers through an online marketplace, enabling sellers to demonstrate material quality and buyers to verify what they receive, with AI-powered quality control to improve pricing accuracy. The platform provides access to a global network of counterparties and streamlines the trading process with just a few clicks. What sets Safi apart is its combination of an international marketplace, AI-enhanced quality assurance, and end-to-end trade facilitation, offering transparency and confidence across the supply chain. The company aims to boost recycling efficiency, reduce reliance on virgin materials, and make participation in recycling easier, more economical, and more scalable for a wide range of clients.
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Simplify's take
What believers are saying
- The 2026 job post cites one of the world's largest recycling plants as a customer.
- Safi also claims a top-five global aluminium smelter and a national plastic-waste processor.
- Lowercarbon, Nosara, and Transition backed Safi after its 2023 $19.5 million Series A.
What critics are saying
- No funding followed the November 2023 Series A; growth now depends on operating execution.
- Commodity traders and entrenched brokers already own supply relationships, squeezing Safi's take rate.
- If quality verification fails, recyclers and smelters revert to incumbents, killing marketplace liquidity.
What makes Safi unique
- Safi digitizes recyclable trading, quality control, payments, and logistics in one workflow.
- Its computer vision verifies feedstock quality before sale, reducing buyer distrust and rejects.
- By 2026, Safi claims customers across plastic, metals, and industrial recycling globally.
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