Safi

Safi

AI-powered platform for international recyclables trading

Overview

Safi.co operates a tech-driven platform for trading feedstock recyclables on an international scale. It connects sellers and buyers through an online marketplace, enabling sellers to demonstrate material quality and buyers to verify what they receive, with AI-powered quality control to improve pricing accuracy. The platform provides access to a global network of counterparties and streamlines the trading process with just a few clicks. What sets Safi apart is its combination of an international marketplace, AI-enhanced quality assurance, and end-to-end trade facilitation, offering transparency and confidence across the supply chain. The company aims to boost recycling efficiency, reduce reliance on virgin materials, and make participation in recycling easier, more economical, and more scalable for a wide range of clients.

About Safi

Simplify's Rating
Why Safi is rated
C+
Rated C on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Data & Analytics

Industrial & Manufacturing

Enterprise Software

AI & Machine Learning

Company Size

51-200

Company Stage

Series A

Total Funding

$30.3M

Headquarters

London, United Kingdom

Founded

2021

People at Safi

People at Safi who can refer or advise you

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Simplify's Take

What believers are saying

  • Safi secured $19.5M Series A funding (Nov 2023) to scale AI-powered quality control globally.
  • Each plastic ton recycled via Safi avoids 1.5 tons CO2e, enhancing sustainability impact.
  • Safi pivots from pen-and-paper to AI-driven liquidity, targeting industrial streams beyond consumer recycling.

What critics are saying

  • Green Matters (acquired Rio Tinto, 2024) and Circular IQ offer broader analytics, threatening Safi's PET/HDPE niche.
  • Waste Management Inc. and Republic Services launch proprietary B2B platforms, bypassing Safi's marketplace entirely.
  • EU Reverse Logistics Directive (Jan 2026) mandates 100% digital traceability and third-party audits, invalidating Safi's AI-only model.

What makes Safi unique

  • Safi AI uses iPhone computer vision to rate PET, HDPE, UBC quality with 100% coverage, eliminating manual sampling.
  • Safi digitizes trader discovery, quality control, payments, and logistics, targeting core markets in Europe and India.
  • Safi partners with finmid for embedded B2B finance, enabling early seller payouts and extended buyer payment terms.

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Funding

Total Funding

$30.3M

Above

Industry Average

Funded Over

3 Rounds

Series A funding typically happens when a startup has a product and some customers, and now needs funding to scale. This money is usually used to grow the team, expand marketing, and improve the product. Venture capital firms are frequently the main investors here.
Series A Funding Comparison
Above Average

Industry standards

$15M
$8.2M
Discord
$15M
Canva
$19.5M
Safi
$30M
Kalshi

Benefits

Health Insurance

Paid Vacation

Wellness Program

Professional Development Budget

Home Office Stipend

Commuter Benefits

Company Equity

Remote Work Options

Flexible Work Hours

Growth & Insights

Headcount

6 month growth

0%

1 year growth

1%

2 year growth

14%

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