Sago

Sago

Global market research and data partner

Overview

Sago helps organizations turn questions about customers into actionable insights by combining qualitative and quantitative research. It serves as a global data partner that connects business questions to human answers through a mix of adaptive, custom-made solutions and extensive audience access. How it works: after defining the client’s needs, Sago collects and analyzes data from people—across surveys, interviews, focus groups, and other methods—and translates findings into clear, decision-ready guidance. The company differentiates itself with a 55+ year track record, global reach, and a steady focus on people, offering tailored research programs rather than generic data dumps. Its goal is to enable confident decisions by deepening understanding of what customers want, need, and pain points.

About Sago

Simplify's Rating
Why Sago is rated
C+
Rated B on Competitive Edge
Rated B on Growth Potential
Rated D+ on Differentiation

Industries

Data & Analytics

Consulting

Company Size

1,001-5,000

Company Stage

N/A

Total Funding

N/A

Headquarters

Woodbridge Township, New Jersey

Founded

N/A

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Simplify's Take

What believers are saying

  • SagoVerify targets fraud before surveys, protecting margins and client trust in 2026.
  • April 22, 2026 participant verification with Persona strengthens panel quality and conversion.
  • Melanie Courtright joined November 3, 2025, boosting strategy and industry relationships.

What critics are saying

  • BrainCipher hit sago.com on August 31, 2026, threatening customer data and downtime.
  • Fraudsters adapt fast; SagoVerify's less-than-5% reconciliation claim sets a hard benchmark for 2027 renewals.
  • Repeated breaches and fake respondents collapse trust by 2027.

What makes Sago unique

  • Sago combines managed and self-serve qual/quant research with facilities across 18 cities.
  • SagoVerify, launched September 5, 2026, layers identity checks, behavioral signals, and human oversight.
  • The August 2025 Sago Health sale sharpened Sago around consumer and B2B research.

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Benefits

Health Insurance

Remote Work Options

Company News

MR Web
Sep 9th, 2026
Daily research news online.

Daily research news online. The global MR industry's daily paper since 2000. Follow DRNO on... Launch of data quality solution SagoVerify. September 9 2026 Research tech and solutions firm Sago has launched a data quality offering called SagoVerify, combining identity verification, layered intelligence and industry-wide collaboration to stop fraudulent and low-quality respondents 'before they enter the survey ecosystem.' New Jersey-based Sago says the new tool balances advanced technology with rigorous quality controls and human oversight. SagoVerify combines government identity-verified sample with analysis of multiple signals, including technical data, behavioral patterns, participation history and incentive activity, to create a cleaner respondent pool. The firm claims reconciliation rates of less than 5%, significantly outperforming industry averages of 9-14%. Melanie Courtright, who joined the company a year ago as Chief Strategy Officer, comments: 'Data quality cannot be treated as a single checkpoint. It must be built into every stage of the research process. As AI and fraud tactics continue to evolve, the industry needs a higher standard for participant authenticity and data integrity. SagoVerify reflects our commitment to leading with excellence, embracing innovation responsibly and ensuring trusted human insights remain at the center of every decision.' The firm is on the web at www.sago.com. All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated. Most viewed items in the last week... Each (*) indicates > 1,000 views. Select a region below...

HookPhish
Sep 1st, 2026
Ransomware Group BrainCipher hits: sago.com.

Ransomware Group BrainCipher hits: sago.com. HookPhish team Target organization sago.com sago.com Technology Summary. In the latest cybersecurity news, sago.com - an organization based in US - has fallen victim to a ransomware attack conducted by the group BrainCipher. This data breach, discovered on Aug 31, 2026, 19:52 UTC, underscores the increasing need for proactive cybersecurity defenses as HookPhish continue through 2026. Incident report. | Target Organization | sago.com | | Threat Group | BrainCipher | | Summary | [AI generated] Sago is a market research and insights company headquartered in the United States. It specializes in connecting brands and researchers with qualified participants for qualitative and quantitative research studies, including focus groups, online surveys, and in-depth interviews. Formerly known as Schlesinger Group, Sago serves clients across various industries seeking consumer and professional insights to inform business decisions. | | Date of Breach | Aug 31, 2026, 19:51 UTC | | Discovery Date | Aug 31, 2026, 19:52 UTC | | Target Domain | sago.com | | Business Sector | Technology | How to reduce your ransomware risk. Most ransomware intrusions start with a stolen password or a phishing email. A few proactive steps sharply cut your exposure: * dark web monitoring - close the gap attackers exploit. * data breach monitoring - close the gap attackers exploit. Disclaimer. HookPhish does not engage in the exfiltration, downloading, taking, hosting, viewing, reposting, or disclosure of any stolen information. All breach data reported here is sourced from publicly available threat intelligence feeds for awareness purposes only.

MR Web
Oct 21st, 2025
Melanie Courtright to Leave IA for Sago Strategy Role

Melanie Courtright to leave IA for Sago strategy role. In New Jersey, research tech and solutions firm Sago has announced the appointment of Melanie Courtright as Chief Strategy Officer, effective November 3rd. She is currently Chief Executive of US professional membership body the Insights Association. Formerly known as Schlesinger Group, Sago offers a broad range of managed and self-serve qual and quant solutions, including recruitment and project management for any methodology, online or in-person. It operates focus group facilities in fourteen cities in the USA, three in Germany, and one each in Spain and the UK. Two months ago it sold its Health division, led by President Shannon Childs and CEO Isaac Rogers, to continuing medical education specialist MLGH, aiming to sharpen its focus on its core consumer and B2B research offerings. Courtright (pictured) brings more than 25 years' experience of leadership roles in the MR and data analytics industry, and took up the top job at the IA in January 2020, after eight years at Research Now / Dynata. Here she worked in EVP roles including research science and data strategy. On joining Sago she will continue to serve in an Ex-Officio (non-voting) role on the IA Board, and in the coming months will devote time to supporting the Association and working directly with its new CEO to ensure a seamless transition. Sago says her arrival marks 'a pivotal moment in its strategic evolution.' 'Melanie is a powerhouse in our industry,' says CEO Steve Schlesinger. 'Her track record of success, her ability to connect across the ecosystem, and her strategic mindset make her the ideal leader to help us commercialize our business and accelerate growth. We're thrilled to welcome her to the Sago family.' COO Mike Sullivan adds: 'Having worked with Melanie over the years, I've seen firsthand her ability to elevate teams and drive meaningful change. Her arrival signals a bold step forward for Sago, and I'm excited to collaborate with her as we shape the future of our business.' Web site: www.sago.com. All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

Sago
Aug 14th, 2025
Sago Returns to Core Research Focus

Sago, a global leader in market research, has sold its healthcare research division, Sago Health, to Med Learning Group, a leading provider of continuing medical education and medical communications.

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