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Sago helps organizations turn questions about customers into actionable insights by combining qualitative and quantitative research. It serves as a global data partner that connects business questions to human answers through a mix of adaptive, custom-made solutions and extensive audience access. How it works: after defining the client’s needs, Sago collects and analyzes data from people—across surveys, interviews, focus groups, and other methods—and translates findings into clear, decision-ready guidance. The company differentiates itself with a 55+ year track record, global reach, and a steady focus on people, offering tailored research programs rather than generic data dumps. Its goal is to enable confident decisions by deepening understanding of what customers want, need, and pain points.
Industries
Data & Analytics
Consulting
Company Size
1,001-5,000
Company Stage
N/A
Total Funding
N/A
Headquarters
Woodbridge Township, New Jersey
Founded
N/A
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Melanie Courtright to leave IA for Sago strategy role. In New Jersey, research tech and solutions firm Sago has announced the appointment of Melanie Courtright as Chief Strategy Officer, effective November 3rd. She is currently Chief Executive of US professional membership body the Insights Association. Formerly known as Schlesinger Group, Sago offers a broad range of managed and self-serve qual and quant solutions, including recruitment and project management for any methodology, online or in-person. It operates focus group facilities in fourteen cities in the USA, three in Germany, and one each in Spain and the UK. Two months ago it sold its Health division, led by President Shannon Childs and CEO Isaac Rogers, to continuing medical education specialist MLGH, aiming to sharpen its focus on its core consumer and B2B research offerings. Courtright (pictured) brings more than 25 years' experience of leadership roles in the MR and data analytics industry, and took up the top job at the IA in January 2020, after eight years at Research Now / Dynata. Here she worked in EVP roles including research science and data strategy. On joining Sago she will continue to serve in an Ex-Officio (non-voting) role on the IA Board, and in the coming months will devote time to supporting the Association and working directly with its new CEO to ensure a seamless transition. Sago says her arrival marks 'a pivotal moment in its strategic evolution.' 'Melanie is a powerhouse in our industry,' says CEO Steve Schlesinger. 'Her track record of success, her ability to connect across the ecosystem, and her strategic mindset make her the ideal leader to help us commercialize our business and accelerate growth. We're thrilled to welcome her to the Sago family.' COO Mike Sullivan adds: 'Having worked with Melanie over the years, I've seen firsthand her ability to elevate teams and drive meaningful change. Her arrival signals a bold step forward for Sago, and I'm excited to collaborate with her as we shape the future of our business.' Web site: www.sago.com. All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.
Sago, a global leader in market research, has sold its healthcare research division, Sago Health, to Med Learning Group, a leading provider of continuing medical education and medical communications.
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Industries
Data & Analytics
Consulting
Company Size
1,001-5,000
Company Stage
N/A
Total Funding
N/A
Headquarters
Woodbridge Township, New Jersey
Founded
N/A
Find jobs on Simplify and start your career today