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Sahl

NFC-enabled electricity payments platform

Overview

SahlPay offers a broad suite of digital payment services (over 50 options) that let individual users pay bills and dues from anywhere. Its core feature is an NFC-enabled electricity card that simplifies managing and paying electricity, alongside numerous other payment options to handle everyday transactions. The service works by charging transaction fees and service charges based on the specific payment or amount processed, creating a fee-based revenue model as users complete payments. SahlPay differentiates itself by the breadth of services it supports and the convenience of an NFC-based electricity payment card, making it easier for users to pay utilities and other bills in one place. Its goal is to provide convenient, accessible, and hassle-free payment methods for individuals in the digital payments space.

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About Sahl

Simplify's Rating
Why Sahl is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

FintechFinancial Services

Company Size

51-200

Company Stage

Series A

Total Funding

$6M

Headquarters

Smart Village, Egypt

Founded

2019

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Simplify's take

What believers are saying

  • July 2026 Klivvr integration added installment payments directly inside Sahl's app.
  • June 2026 Ministry of Justice protocol expanded Sahl into court-fee and government collections.
  • Forbes Middle East ranked Sahl #37 in its 2026 Fintech 50 list.

What critics are saying

  • Sahl's moat depends on utility integrations; any outage or regulator cutoff breaks core usage immediately.
  • Orange, Vodafone, WE, and payment apps can replicate bill-pay rails and compress fees.
  • A Ministry of Justice or utility-platform dispute would expose Sahl to single-country concentration risk.

What makes Sahl unique

  • Since 2020, Sahl processed 1 billion transactions and serves 30 million Egyptian households.
  • Its NFC utility-card workflow recharges electricity, gas, and water from home in under a minute.
  • Sahl supports 500,000 POS terminals through partners and 200-plus payment services.

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Funding

Total Funding

$6M

Below

Industry Average

Funded Over

2 Rounds

Series A funding typically happens when a startup has a product and some customers, and now needs funding to scale. This money is usually used to grow the team, expand marketing, and improve the product. Venture capital firms are frequently the main investors here.
Series A Funding Comparison
Below Average

Industry standards

$15M
$5M
$8.2M
$15M
$30M

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