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Saltz Marketplace

Digital marketplace linking kitchens to suppliers

Overview

Saltz Marketplace is a Vilnius-based digital marketplace that connects professional kitchens with verified meat and seafood suppliers. It consolidates catalogs, ordering, payments, and logistics into one browser and mobile interface, enabling cross-border sourcing with transparency. Buyers can access multiple suppliers' catalogs in one workflow and manage orders, payments, and logistics across about 20 countries. The company differentiates itself with founders' B2B marketplace experience from Oberlo and Shopify and a focus on end-to-end cross-border food distribution, aiming to expand Europe with a €20M Series A to fuel product development and growth.

Significant Headcount Growth

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About Saltz Marketplace

Simplify's Rating
Why Saltz Marketplace is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Food & AgricultureData & AnalyticsEnterprise Software

Company Size

51-200

Company Stage

Series A

Total Funding

$25.3M

Headquarters

Vilnius, Lithuania

Founded

2023

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What believers are saying

  • EBRD, Inovo, Lifeline Ventures, and Change Ventures backed Saltz with €20 million in March 2026.
  • Business Insider reported thousands of buyers and hundreds of suppliers using Saltz by April 2026.
  • Michelin-starred Matthias in Berlin uses Saltz, proving premium-restaurant willingness to adopt it.

What critics are saying

  • Saltz must scale 100+ hires by December 2026 while preserving service quality and margin discipline.
  • Perishable meat and seafood logistics expose Saltz to cold-chain failures, chargebacks, and supplier churn.
  • If restaurants switch back to incumbent distributors, Saltz loses density and becomes a thin software layer.

What makes Saltz Marketplace unique

  • Saltz unifies ordering, payments, and logistics for kitchens across 20 countries, as of March 2026.
  • Its AI agents ingest supplier emails, PDFs, and texts, turning fragmented procurement into searchable catalogues.
  • Founders from Oberlo and Shopify bring marketplace operating playbooks to cross-border food trade.

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Funding

Total Funding

$25.3M

Above

Industry Average

Funded Over

2 Rounds

Series A funding typically happens when a startup has a product and some customers, and now needs funding to scale. This money is usually used to grow the team, expand marketing, and improve the product. Venture capital firms are frequently the main investors here.
Series A Funding Comparison
Above Average

Industry standards

$15M
$8.2M
$15M
$22M
$30M

Benefits

  • Paid Vacation
  • Remote Work Options
  • Commuter Benefits

Growth & Insights and Company News

6 month growth

17%

1 year growth

17%

2 year growth

9%
Business Insider
Apr 30th, 2026
Michelin-starred Berlin restaurant uses agentic AI to source fresh ingredients and cut admin time

Silvio Pfeufer, head chef at Michelin-starred restaurant Matthias in Berlin, uses Saltz to streamline food procurement. The AI-assisted platform employs agentic AI to modernise the typically disorganised process between food buyers and sellers, which involves managing phone calls, emails, texts and PDFs from multiple suppliers with constantly fluctuating prices. Saltz's AI agents ingest communications from food sellers, standardise the data and consolidate it into a single marketplace. This allows restaurants to compare products and prices in real time, order outside business hours and connect directly with suppliers, reducing supply chain length and improving ingredient freshness. Founded in 2022 by the Šlimas brothers and Reinis Štrodahs, Saltz serves thousands of buyers, with 80-90% being independent restaurants. The platform helps these establishments access high-quality suppliers whilst reducing administrative costs.

The Recursive
Mar 9th, 2026
Lithuanian FoodTech Saltz Raises €20M Series A to Expand Its Marketplace

Lithuanian FoodTech Saltz raises €20M Series A to expand its marketplace. Vilnius-based food supply marketplace Saltz raises €20M in Series A funding from EBRD, Inovo, Lifeline Ventures, and Change Ventures to expand across Europe and transform food distribution. Founders: Andrius Šlimas, Tomas Šlimas, Reinis Štrodahs Founding year: 2002 Industry: FoodTech Problem: The food distribution sector remains highly fragmented and largely offline. Restaurants often rely on multiple distributors, deal with hidden pricing, and use manual ordering processes. Suppliers also struggle to reach customers efficiently or provide additional services such as payment terms and logistics. Solution: Saltz is a digital marketplace that connects professional kitchens directly with verified food suppliers. The platform consolidates supplier catalogues, ordering, payments, and logistics into a single interface, simplifying and modernising food distribution. Stage: Series A Investment amount: €20 million Funded by: European Bank for Reconstruction and Development (EBRD), Inovo, Lifeline Ventures, Change Ventures, with participation from Mantas Mikuckas (Vinted founder), Miki Kuusi (Wolt founder), several Shopify executives, and other strategic angel investors. It will be spent on: Expanding across Europe, investing in cross-border food trade technology, improving platform experience for chefs and suppliers, and growing the team by more than 100 employees by the end of 2026. In their own words: "Restaurants and suppliers still rely heavily on intermediaries, wasting time and inflating margins. Saltz is building a transparent, simple marketplace that connects chefs directly with suppliers across Europe and beyond," shared Saltz co-founder Andrius Slimas. Their specialty: Building global B2B marketplaces. The founding team previously built marketplaces at Oberlo and Shopify. Business model: A digital B2B marketplace that facilitates direct transactions between professional kitchens and suppliers, likely generating revenue through platform fees and transaction-based services. Market: Food distribution and restaurant supply chains across Europe, with ambitions for global expansion. Traction: Saltz currently operates in 20 countries and provides chefs access to fresh and frozen meat and seafood suppliers through its platform. Updated: 9 March 2026 Help us grow the emerging innovation hubs in central and eastern Europe. Every single contribution of yours helps us guarantee our independence and sustainable future. With your financial support, we can keep on providing constructive reporting on the developments in the region, give even more global visibility to our ecosystem, and educate the next generation of innovation journalists and content creators. Find out more about how your donation could help us shape the story of the CEE entrepreneurial ecosystem! One-time donation You can also support The Recursive's mission with a pick-any-amount, one-time donation. Lenka is a curious observer of technology, culture, and shifting human narratives. With a background in linguistics and media, she tries to blend analytical insight with a lyrical voice. Writes about tech and investing with a clear eye for disruption - especially in rapidly evolving digital ecosystems.

EU-Startups
Mar 9th, 2026
Vilnius-based food supply marketplace Saltz raises €20 million Series A, plans 100+ hires as it expands across Europe | EU-Startups

Saltz, a Vilnius-based digital marketplace for the food supply industry, has raised €20 million in Series A funding to accelerate expansion across Europe,

Verslo žinios
Mar 9th, 2026
Lithuanian Saltz raises $22.6M to become one of Europe's largest marketplaces

Saltz, a Lithuanian startup, has raised €20 million in a Series A funding round, marking the largest venture capital investment in a Lithuanian company this year. The round was led by the European Bank for Reconstruction and Development, with participation from venture capital funds Inovo (Poland), Lifeline Ventures (Finland) and Change Ventures (Estonia). Notable angel investors include Vinted co-founder Mantas Mikuckas, Wolt co-founder Miki Kuusi and several Shopify executives. The company aims to become one of Europe's largest marketplaces, though specific details about its platform and commercialisation strategy were not disclosed in the announcement.

Brown Brothers Media
Dec 23rd, 2024
Ovoko raises €20M, hiring now

In 2024, Lithuanian startups raised €86M through 38 deals, a significant drop from €268M last year. Despite fewer investments, the sector is growing, with many startups operating profitably without external funding. Ovoko, an online marketplace for used car parts, raised €20M and is currently hiring. The Lithuanian startup ecosystem is thriving, with several companies securing funding and offering job opportunities.

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