SamCart

SamCart

eCommerce platform optimizing checkout and revenue

Overview

SamCart provides an eCommerce platform that helps creators and businesses sell products online by focusing on checkout optimization. Users build sales pages using pre-designed templates and drag-and-drop tools that include features like one-click upsells, order bumps, and automated cart recovery to increase the total value of every purchase. Unlike traditional storefronts, SamCart specializes in the final transaction stage with built-in A/B testing, AI-powered typo correction, and affiliate management tools to maximize conversion rates. The company's goal is to provide a comprehensive set of tools that allow businesses to grow their revenue and manage subscriptions without needing technical coding or design skills.

About SamCart

Simplify's Rating
Why SamCart is rated
C+
Rated C on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Consumer Software

Enterprise Software

Company Size

51-200

Company Stage

Series B

Total Funding

$95M

Headquarters

Austin, Texas

Founded

2014

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Simplify's Take

What believers are saying

  • AI-assisted product, page, and checkout creation speeds launches.[9]
  • Multiple payment options and BNPL reduce friction on higher-ticket offers.[2][5]
  • Affiliate tools, reporting, and integrations deepen ecosystem value.[5][6]

What critics are saying

  • Shopify, Kajabi, and ConvertKit compress its standalone checkout wedge.
  • High subscription pricing exposes churn when ROI is not immediate.
  • API and fulfillment timing issues damage digital-delivery reliability and trust.

What makes SamCart unique

  • Checkout-first platform for creators with no-code, high-converting pages.[2][3]
  • Built-in upsells, order bumps, and A/B testing drive revenue.[2][3][5]
  • Supports subscriptions, payment plans, and digital product delivery.[5][6]

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Funding

Total Funding

$95M

Above

Industry Average

Funded Over

3 Rounds

Series B funding is typically for startups that have proven their business model and need more funding to expand rapidly—often by entering new markets or adding more products. Investors are usually venture capital firms that specialize in later-stage investments.
Series B Funding Comparison
Above Average

Industry standards

$35M
$45M
Linktree
$65M
Substack
$82M
SamCart
$100M
ClickUp

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

4%

2 year growth

-1%
BookFunnel
May 12th, 2026
Sell direct on square with automatic BookFunnel Delivery.

Sell direct on square with automatic BookFunnel Delivery. Hello, BFFs! BookFunnel LLC. is continuing its spring into sales integration series with another new addition. BookFunnel now integrates with SamCart. If you've been using SamCart to sell your books and wanted automatic BookFunnel delivery for your buyers, you're now set. You sell direct, BookFunnel LLC. deliver. With BookFunnel Delivery Actions, every time someone buys your book through SamCart, BookFunnel automatically sends them a unique, private download link. BookFunnel LLC. also handle tech support if a reader has trouble getting their files to their device. As with its other sales integrations, you'll also get access to a checkout delivery link: a dedicated page where buyers can look up their purchase and download their book instantly. Add it to your thank you page and receipt email so readers who can't find their delivery email always have a way back in. What you can deliver. Any book or media file you have on BookFunnel can connect to a SamCart product listing. This includes ebooks (EPUB and PDF), audiobooks, and media files. Not sure what counts as a media file? Check out its recent announcement on BookFunnel's multimedia uploads feature. The SamCart integration is available on the Mid List Author plan and above. Before you begin setup, there is one important step: you'll need to contact SamCart support and request access to your API key. The SamCart API is still in beta and keys aren't available from their dashboard yet, so reaching out to their team first will save you time. Once you have your API key, connecting BookFunnel and SamCart is straightforward. Its Knowledge Base article walks you through every step. Some thing worth knowing about SamCart. SamCart can occasionally take a few seconds, or in some cases a few minutes, to send a purchase notification to BookFunnel. BookFunnel can only send the delivery link once it receives that confirmation, so if your delivery email doesn't arrive instantly during testing, give it a few minutes before troubleshooting. This is a SamCart timing issue on their end, not a setup problem on yours. Also worth noting: when testing your setup, don't use SamCart's Test Mode. Your product needs to be live and active in your store for a successful test. You can temporarily set the price to free or apply a discount to run the test without charging yourself. Learn more here. Ready to connect your SamCart store? Head to your BookFunnel Sales dashboard to get started. Its Knowledge Base article has the full step-by-step walkthrough, including how to set up your delivery action, test your connection, and get your checkout delivery link in front of buyers. Questions? Its support team is here 365 days a year at [email protected]. Helpful Links Until next time!

Ahoi.dev
Apr 13th, 2023
SamCart Announces Customer Hub, Live Support & Series B Funding | Ahoi.dev

In other news, SamCart has just raised $82 million in a Series B funding round led by Eldridge, with participation from TTV Capital, Fin VC, the George Kaiser Foundation, and eGateway Capital.

SamCart
Dec 26th, 2022
11 New "Done-for-You" Checkout Templates Available Now!

SamCart recently released 10+ checkout templates to give your business a leg up on the competition.

FinTech Global
Apr 8th, 2022
Smart Lands $82M For Creator Economy

SamCart, an e-commerce platform build for creators, has raised $82m in a Series B funding round led by Eldridge.

FinSMEs
Apr 7th, 2022
Samcart Raises $82M In Series B Funding

SamCart, an Austin, TX and Fulton, MD-based provider of an eCommerce platform built for creators, raised $82M in Series B funding. The round was led by Eldridge, with participation from TTV Capital, Fin VC, George Kaiser Foundation, and eGateway Capital. The company intends to use the funds to expand both its team and platform features. [] The post SamCart Raises $82M in Series B Funding appeared first on FinSMEs.

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