Sana Commerce

Sana Commerce

B2B e-commerce platform with ERP integration

About Sana Commerce

Simplify's Rating
Why Sana Commerce is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Data & Analytics

Enterprise Software

Company Size

201-500

Company Stage

N/A

Total Funding

N/A

Headquarters

Rotterdam, Netherlands

Founded

2008

Overview

Company Does Not Provide H1B Sponsorship

Sana Commerce provides a cloud-based e-commerce platform for wholesalers, distributors, and manufacturers. Sana Commerce Cloud is a SaaS on Microsoft Azure that integrates with SAP and Microsoft Dynamics ERP systems to power the online store using existing ERP data for product details, inventory, and pricing. It enables B2B online sales with automated order processing and aligns back-end ERP processes with customer-facing stores. The platform differentiates itself through deep ERP integrations, ERP-driven data consistency, and a partner program, with the goal of streamlining online sales at scale.

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Simplify's Take

What believers are saying

  • New CEO Brian Plackis Cheng brings 25 years scaling technology companies through IPOs.
  • AI-driven capabilities under new leadership automate commerce across complex supply chains.
  • Enterprise-grade security with encryption, compliance standards, and bi-weekly automatic updates.

What critics are saying

  • Shopify Plus erodes market share with native ERP integrations at 40% lower subscription fees.
  • BigCommerce B2B Edition v2.0 headless architecture outpaces Sana's customization speed capabilities.
  • EU Digital Markets Act enforcement June 1, 2026 exposes proprietary integrations to commoditization.

What makes Sana Commerce unique

  • Native ERP integration with SAP and Microsoft Dynamics eliminates data silos and manual replication.
  • Decoupled front-end and back-end architecture delivers superior performance and faster page loading.
  • Multi-account hierarchy and multi-storefront capabilities manage complex B2B structures efficiently.

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Benefits

Hybrid Work Options

Professional Development Budget

Company News

EIN News
Nov 25th, 2024
Human Element Partners with Sana Commerce to Build B2B eCommerce Storefronts

Human Element partners with Sana Commerce to build B2B eCommerce storefronts.

MarTech Series
Mar 7th, 2024
B2B Web Stores Are Driving Buyers Away, According To New Survey

74% of B2B buyers said they would switch suppliers if another B2B web store offered a better experience; 68% are discouraged from making B2B purchases online because of order errors. B2B buyers want to keep shopping online, but B2B ecommerce capabilities are not keeping up with the complex needs of B2B buyers. A recent Sapio Research survey of 1,000 B2B buyers commissioned by Sana Commerce found a surprisingly high rate of errors for B2B online orders, and B2B buyers getting frustrated by inaccurate, impersonal user experiences on B2B web stores. According to the new 2024 B2B Buyer Report from Sana Commerce, B2B buyers are making purchases online more than ever before. Two out of three B2B buyers prefer to place their orders online through suppliers’ websites, and 79% prefer to place repeat orders online. B2B ecommerce has even become the norm for complex and high-value orders: 58% of B2B buyers want to conduct these transactions online

B2B eCommerce Association
Feb 24th, 2023
Sana Commerce names new CEO to lead next phase of growth

Sana Commerce, a leading ERP-integrated B2B e-commerce company, is proud to announce the appointment of Sebastiaan Verhaar as Chief Executive Officer.

iTWire
May 31st, 2022
Sana Commerce launches integrated e-commerce website and customer portal

B2B e-commerce platform Sana Commerce has launched a new integrated e-commerce website and customer portal for welding solutions manufacturer Welding Industries Australia.

Acceleration Economy
Oct 15th, 2021
United Pacific Industries Inc. partnered with Sana Commerce on Oct 15th 21'.

United Pacific Industries worked with Sana Commerce to help launch a Dynamics NAV-integrated B2B dealer portal in early 2020.

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