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Sandbox VR

Location-based VR entertainment with AAA experiences

Overview

Sandbox VR operates in location-based virtual reality entertainment, offering multi-user, in-house developed AAA VR experiences at physical venues and franchises across 45+ locations. Guests visit to buy tickets and participate in shared VR adventures that combine advanced hardware, motion tracking, and spatial audio. The company differentiates itself through in-house development of premium experiences, a global footprint with owned locations and franchises, and partnerships with brands like Netflix. Its goal is to expand its global network and partnerships to provide scalable access to high-quality location-based VR for broad audiences while growing through tickets, franchises, and exclusive deals.

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About Sandbox VR

Simplify's Rating
Why Sandbox VR is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

VR & AREntertainmentGaming

Company Size

501-1,000

Company Stage

Series B

Total Funding

$119M

Headquarters

San Francisco, CA

Founded

2016

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What believers are saying

  • October 2026 openings in Times Square, Miami, Jacksonville, and Barcelona show strong demand.
  • Deadwood Origins launched September 25, extending a franchise that generated $140 million.
  • Sandbox VR reported 6 million tickets and $300 million sales, signaling repeat purchase strength.

What critics are saying

  • Franchise operators carry service-quality risk; one bad venue damages the whole brand quickly.
  • Licensed hits from Netflix and museums expire, forcing expensive new-content launches every quarter.
  • Meta, Apple, and at-home mixed reality keep shrinking destination VR relevance by 2027.

What makes Sandbox VR unique

  • Sandbox VR runs proprietary full-body motion capture with social group gameplay.
  • Netflix collaborations like Stranger Things: Catalyst and Squid Game Virtuals drive recognizable demand.
  • One hundred venues across thirteen countries prove franchising scales this premium format.

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Funding

Total Funding

$119M

Above

Industry Average

Funded Over

4 Rounds

Series B funding is typically for startups that have proven their business model and need more funding to expand rapidly—often by entering new markets or adding more products. Investors are usually venture capital firms that specialize in later-stage investments.
Series B Funding Comparison
Meet Average

Industry standards

$35M
$37M
$45M
$65M
$100M

Benefits

  • Health Insurance
  • Remote Work Options
  • Phone/Internet Stipend
  • 401(k) Company Match
  • Company Equity

Growth & Insights and Company News

6 month growth

0%

1 year growth

1%

2 year growth

1%
PR Newswire
Oct 27th, 2026
Sandbox VR opens second Miami-area venue at The Falls on October 30, with 25% off early bookings

Sandbox VR will open its second Greater Miami venue at The Falls on October 30. The 4,100-square-foot site at 8888 SW 136th Street will be run by Immersa Entertainment LLC and franchise operators Carolina Brost and William Santiago. It has four private holodecks, each fitting up to six guests who wear headsets, haptic vests, and motion trackers. Guests who book online by October 29 get 25% off tickets. Sandbox VR has reached $300 million in lifetime sales and 100 locations in 13 countries since launching in 2016. It has sold more than 6 million tickets and has raised over $70 million from investors, including Andreessen Horowitz, Alibaba Entrepreneurs Fund, Gobi Partners, and Craft.

Digital Producer Magazine
Oct 27th, 2026
Sandbox VR expands in Miami area with second location at The Falls, opening October 30.

Sandbox VR expands in Miami area with second location at The Falls, opening October 30. Sandbox VR brings the 'best virtual reality experience on the planet' to The Falls MIAMI, Oct. 27, 2026 /PRNewswire/ - Sandbox VR, the world's premier venue for virtual reality experiences, will open its second location in the Greater Miami area on October 30 at The Falls. The more than 4,100-square-foot venue at 8888 SW 136th Street, Unit 407A, will be operated by Immersa Entertainment LLC and franchise operators Carolina Brost and William Santiago. Guests who book online by October 29 can save 25% on tickets at https://sandboxvr.com/miami/the-falls. Sandbox VR Opens October 30 at The Falls in Greater Miami: Celebrate with 25% Off When You Book by October 29 The Falls is a 55-acre open-air shopping, dining and entertainment destination in South Florida. Sandbox VR's new venue includes four private holodecks where groups of up to six guests suit up with headsets, haptic vests, and motion trackers for full-body immersion. The technology allows players to see and physically interact with one another, creating the feeling of living inside the action together. After each session, guests receive personalized highlight videos to relive and share their adventure. "As local business owners, we believe entertainment should be more than just an activity - it should be an opportunity to bring people together, create lasting memories, and strengthen our community. Opening our second entertainment venue with a franchise of Sandbox VR is an exciting next chapter in our commitment to delivering exceptional experiences. Our priority has always been to provide a safe, fun, and welcoming environment where families, friends, and colleagues can enjoy innovative, high-quality entertainment. We are proud to bring this world-class immersive experience to The Falls and look forward to continuing to serve the South Florida community that has supported us throughout our journey," said Carolina Brost and William Santiago, Owners, Sandbox VR The Falls. Sandbox VR operates both corporate-owned locations and a robust franchise program, and recently hit $300M in lifetime sales while scaling to 100 global locations across five continents and 13 countries since launching in 2016. The company is redefining group entertainment with immersive experiences that transform any outing into lasting memories. Built by a team of veteran developers from EA, Sony, and Ubisoft, Sandbox VR delivers full-body immersion through exclusive content and original experiences, including the recently launched Stranger Things: Catalyst, in collaboration with Netflix, and the new Age of Dinosaurs experience in partnership with the Natural History Museum of London and leading dinosaur experts. Sandbox VR provides an unparalleled entertainment experience with over 250,000 five-star reviews from guests worldwide. With over 6 million lifetime tickets sold across five continents, the company has established itself as the global leader in location-based virtual reality. Sandbox VR is backed by Andreessen Horowitz, Alibaba Entrepreneurs Fund, Gobi Partners, Craft, and Stanford University, along with individuals such as Kevin Durant, Justin Timberlake, and Katy Perry. To learn more or book an experience at Sandbox VR The Falls, visit https://sandboxvr.com/miami/the-falls. ABOUT SANDBOX VR Sandbox VR is the world's premier destination for location-based virtual reality experiences. Operating across 100 venues around the globe through a franchise and corporate-owned model, Sandbox VR attracts over 150,000 guests each month. Sandbox VR gives guests the opportunity to step out of everyday reality into unforgettable adventures through group-play immersive experiences. Using a proprietary full-body VR platform, the company develops original and licensed content, including exclusive experiences like Stranger Things: Catalyst and Squid Game Virtuals in collaboration with Netflix, and the Sandbox VR original Deadwood series. With over 6 million tickets sold worldwide, Sandbox VR has become a leader in immersive entertainment, combining premium technology with emotionally engaging storytelling. Recognized as one of Fast Company's Most Innovative Companies and a two-time honoree on the Inc. 5000 list of America's fastest-growing private companies, Sandbox VR is headquartered in San Francisco with offices in Hong Kong and Vancouver. The company has raised over $70 million from investors, including Andreessen Horowitz, Alibaba Entrepreneurs Fund, Gobi Partners and Craft, with individual backers including Justin Timberlake, Kevin Durant, and Will Smith. Media Contact: Carolina Brost, Owner Immersa Entertainment LLC dba Sandbox VR The Falls (786) 530-2020 [email protected] SOURCE Sandbox VR

Nexus Lounge & VR
Oct 22nd, 2026
VR arcades & free-roam VR in the Sacramento area: 2026 guide.

VR arcades & free-roam VR in the Sacramento area: 2026 guide. Nexus Lounge & VR October 21, 2026 The Sacramento area has a real virtual reality scene, and most of it sits in the suburbs, where there's room for big arenas. Here's a quick, honest guide to where to play VR around Sacramento in 2026, and which kind of venue fits your group. Prices and hours change, so check each venue before you go. Quick answer: which VR venue fits you? * Walk-anywhere, free-roam VR for up to 8 players: Nexus Lounge & VR in Rocklin, the area's Zero Latency venue. * A room-scale game library: HEROES VR Adventures in Roseville. * Full-body tracking and licensed worlds: Sandbox VR in Downtown Sacramento. * VR plus golf simulators: Surge VR Arena & Golf Lounge in Carmichael. * Budget-friendly free-walk VR and parties: Zion VR and PlayVerse VR in Rancho Cordova. Rocklin: Nexus Lounge & VR. Nexus Lounge & VR is a 6,400 sq ft VR lounge, bar & cafe and event center at 6661 Blue Oaks Blvd in Rocklin, five minutes from Roseville. It's the Sacramento area's Zero Latency location: you walk freely through a warehouse-scale arena with up to 8 friends, with no wires and no standing in one spot. * Games: Warhammer 40,000 Space Marine VR (with the hardcore Threat: Lethal mode), Undead Arena, Outbreak, Far Cry VR, Haunted, Sol Raiders and more. * For families: Hero Zone VR, short co-op games for kids and parents. * Also: VR escape rooms, a beer & wine bar and cafe, and parties for up to 100 guests. * Price: from $15 per player. Current specials: For Haunted Halloween on Oct 30-31, its $5 pre-sale (75% off) sold out and ended on 10/24, but you still have a chance to reserve a spot online for $8 per player (60% off) until Oct 30, or walk in at the door for $10 (50% off the regular $20 price). All October, there are also Zero Latency combo deals. See every deal on the VR Specials & Deals page. Roseville. HEROES VR Adventures (Taylor Road) offers room-scale VR with 50+ games, a free-roam arena for up to six players, VR escape rooms and a Junior program for young kids. Sandbox VR has announced a Roseville Galleria location opening January 2027. Rancho Cordova. Zion VR and PlayVerse VR both offer free-walk VR, arcade-style VR and birthday parties east of downtown. Carmichael. Surge VR Arena & Golf Lounge combines a free-roam VR arena with golf simulators and a bar. Downtown Sacramento. Sandbox VR at Downtown Commons uses full-body tracking and haptic vests, with licensed worlds such as Squid Game and Stranger Things. Free-roam vs. room-scale VR: what's the difference? Room-scale VR gives each player a personal play bay. Free-roam VR puts your whole group in one big shared arena where you physically walk, duck and explore together. For groups, parties and team building, free-roam is the bigger "wow". Planning a group? Step into the future of VR gaming. Step into the arena and experience the future of multiplayer VR gaming at Nexus Lounge in Rocklin.

PR Newswire
Oct 15th, 2026
Sandbox VR opens first New York site in Times Square as it hits 100th location

Sandbox VR will open its first New York City location on October 23 at 777 7th Avenue in Times Square. The 10,324-square-foot venue is the company's 100th location. It will have six private VR rooms for groups of up to six, two party rooms, and a bar. Guests can choose from 12 full-body VR experiences, including the new Deadwood Origins. Those who book by October 22 get 20% off. Sandbox VR has sold more than 6 million tickets worldwide and has raised over $70 million from investors, including Andreessen Horowitz, Alibaba Entrepreneurs Fund, Gobi Partners, and Craft. JLG Ventures co-owner Carolyne Chan said the group plans more New York City locations.

PR Newswire
Sep 29th, 2026
Sandbox VR opens Jacksonville location with 20% presale discount ahead of 9 October launch

Sandbox VR is opening its newest Florida location at St Johns Town Center in Jacksonville on 9 October. The 4,518-square-foot venue features four private rooms accommodating up to six guests, who use headsets, haptic vests and motion sensors for full-body virtual reality experiences. The company operates over 90 venues globally through corporate-owned and franchise locations, attracting more than 150,000 guests monthly. Sandbox VR has sold over 6 million tickets worldwide since launching in 2016 and recently reached $300 million in lifetime sales. The company has raised over $70 million from investors including Andreessen Horowitz, Alibaba Entrepreneurs Fund and Gobi Partners. Individual backers include Justin Timberlake, Kevin Durant and Will Smith.

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