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Sandfield

Custom software for supply chain finance

Overview

It provides software solutions across four specialist units to give clients a competitive edge: Origin Supply Chain, Crossfire Integration, OnAccount Financial Management, and Edge Custom Development. Origin Supply Chain offers logistics and transport apps that give full visibility and control over the supply chain; Crossfire Integration ensures seamless data flow between systems with a fully managed service; OnAccount Financial Management automates complex, high-volume financial processes with deep integrations; Edge Custom Development delivers bespoke software for unique business challenges. Each unit specializes in its field, yet they work together to deliver end-to-end solutions that combine proven frameworks with flexibility as a client grows. The goal is to help clients operate smarter, move faster, and differentiate themselves by turning vision into reality with adaptable, integrated software.

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About Sandfield

Simplify's Rating
Why Sandfield is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Industrial & ManufacturingEnterprise SoftwareAI & Machine Learning

Company Size

51-200

Company Stage

N/A

Total Funding

N/A

Headquarters

Auckland, New Zealand

Founded

1989

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Simplify's take

What believers are saying

  • Origin's Logistics Tech Outlook 2026 positions Sandfield inside active ANZ logistics digitization budgets.
  • Crossfire serves Walmart, Tesco, Coles, and Woolworths across more than 30 countries.
  • Management says Sandfield has 180 local staff and 250 customers, supporting retention and upsells.

What critics are saying

  • Sandfield Capital's November 2026 Q3 profit fell 89%, signaling fragile adjacent financing exposure.
  • Crossfire's no-code promise fights Boomi, MuleSoft, and in-house teams rewriting integrations.
  • A single implementation expert leaving still destroys tribal knowledge, despite AI documentation promises.

What makes Sandfield unique

  • Crossfire AI maps integrations from sample files to live in nine minutes, launched September 2026.
  • Sandfield owns four focused units: Origin, Crossfire, On Account, and Edge Custom Development.
  • ISO 27001 certification and 24/7 ANZ support strengthen enterprise trust for regulated customers.

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Benefits

  • Flexible Work Hours
  • Commuter Benefits
  • Professional Development Budget
  • Training Programs

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