Sanity

Sanity

Customizable API-centric content management system

About Sanity

Simplify's Rating
Why Sanity is rated
A-
Rated B on Competitive Edge
Rated A on Growth Potential
Rated A on Rating Differentiation

Industries

Consulting

Consumer Software

Enterprise Software

Company Size

201-500

Company Stage

Series B

Total Funding

$50.4M

Headquarters

San Francisco, California

Founded

2018

Overview

Sanity.io offers a customizable content management system (CMS) that helps businesses streamline their content workflows. Its main product, Sanity Studio, is an API-centric toolkit that separates content from presentation, allowing for flexible and collaborative content creation across various platforms. The company operates on a subscription model and is known for its strong developer experience, helping clients like DataStax and InVision modernize their content management systems. Sanity.io's goal is to empower businesses to enhance their digital strategies and operational efficiency through tailored, data-driven content solutions.

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Simplify's Take

What believers are saying

  • Sanity's partnership with Google Cloud enhances accessibility and scalability for users.
  • The launch of Sanity Create taps into the growing demand for AI-assisted content creation.
  • Sanity's Shopify partnership highlights its composable content management and integration capabilities.

What critics are saying

  • Increased competition from AI-driven platforms could threaten Sanity's market share.
  • Dependency on Google Cloud may pose operational risks due to service changes.
  • Subscription-based revenue model may be vulnerable to economic downturns affecting client retention.

What makes Sanity unique

  • Sanity offers a highly customizable CMS tailored for diverse business needs.
  • Sanity Studio separates content from presentation, enhancing flexibility and collaboration.
  • Sanity's API-centric solution integrates external data sources for rich, data-driven experiences.

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Funding

Total Funding

$50.4M

Meets

Industry Average

Funded Over

5 Rounds

Series B funding is typically for startups that have proven their business model and need more funding to expand rapidly—often by entering new markets or adding more products. Investors are usually venture capital firms that specialize in later-stage investments.
Series B Funding Comparison
Above Average

Industry standards

$35M
$39M
Sanity
$45M
Linktree
$65M
Substack
$100M
ClickUp

Growth & Insights and Company News

Headcount

6 month growth

5%

1 year growth

2%

2 year growth

0%
Sanity
Sep 5th, 2024
Sanity partners with Google. Now live on the Google Cloud Marketplace.

Sanity AS is really excited about partnering with Google and making its Content Operating System available through the marketplace.

PR Newswire
May 8th, 2024
Sanity Launches Create: An Ai-Assisted Writing Tool For Content Teams

Create is the first AI-assisted content workspace that is seamlessly integrated with a CMS, enabling automated publishing of content across multiple channelsSAN FRANCISCO, May 8, 2024 /PRNewswire/ -- Sanity, the content platform used by leading companies including AT&T, Puma, Morning Brew and Figma, today introduced Sanity Create, a new AI-assisted writing tool that brings the entire content lifecycle into a single flow—from creation and management to publishing—to content creators. The product was announced during Sanity Connect, the company's spring launch event.Early access to Sanity Create is now available: sanity.io/createSanity Create reimagines content creation by uniquely combining best-of-breed large language models (LLMs) with rich context from Sanity's Content Lake into an intuitive writing environment – giving professional content teams a new way to achieve more creativity, higher-quality content and faster output.With 90% of online content projected to be AI-generated by 2026, Sanity Create assists users in ensuring content is intentional and impactful for their business. Capabilities include:Gathering rich, relevant context: Collect notes, briefs, plans, loose ideas, facts and style guides from across collaborators.Collect notes, briefs, plans, loose ideas, facts and style guides from across collaborators. Empowering creators with AI assistance: Work within a distraction-free writing space alongside an AI ghostwriter while keeping the creator in control.Work within a distraction-free writing space alongside an AI ghostwriter while keeping the creator in control. Collaborating with humans and machines simultaneously: Invite human collaborators to create alongside the AI.Invite human collaborators to create alongside the AI. Publishing automatically: Seamlessly structure and push the free form, generated content into the Sanity Studio and automatically stage it with a single click."Sanity Create unlocks the future we've imagined for our content workflows," said David Annez , VP of Product at loveholidays and Sanity Customer

Sanity
Mar 26th, 2024
Of course, you should be able to type your content quickly!

Sanity AS has launched the beta version of its official TypeScript for content support: Sanity TypeGen.

Sanity
Feb 14th, 2024
New to AI Assist: translation, reference suggestions, image generation

When Sanity, Inc launched AI Assist Sanity, Inc started by taking tedious tasks off of your team's plates.

StopPress
Jan 16th, 2024
Flight Digital partners up with Sanity

Flight Digital partners up with Sanity.

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