Sanity

Sanity

Customizable API-driven content management system

About Sanity

Simplify's Rating
Why Sanity is rated
A-
Rated B on Competitive Edge
Rated A on Growth Potential
Rated A on Differentiation

Industries

Consulting

Consumer Software

Enterprise Software

Company Size

201-500

Company Stage

Series C

Total Funding

$137.1M

Headquarters

Oslo, Norway

Founded

2018

Overview

Sanity.io provides a customizable content management system (CMS) that caters to the needs of various businesses, including content creators, designers, developers, and large enterprises. Its main product is an API-centric solution that allows for seamless integration of different data sources and content workflows, enabling the creation of rich, data-driven experiences across multiple platforms. Sanity Studio, the company's flagship product, is a real-time toolkit that separates content from presentation, allowing teams to collaborate more effectively and reuse content across different formats. Unlike many competitors, Sanity.io focuses on customizability and flexibility, treating content as data to enhance the management experience. The company's goal is to empower businesses to modernize their content strategies and improve operational efficiency through tailored solutions.

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Simplify's Take

What believers are saying

  • Sanity raised $85M in Series C funding, boosting its growth and innovation potential.
  • Partnership with Google Cloud Marketplace enhances Sanity's visibility and enterprise accessibility.
  • Sanity Create, an AI-assisted tool, streamlines content workflows and enhances creativity.

What critics are saying

  • Increased competition from AI-driven CMS platforms may challenge Sanity's market position.
  • Rapid AI evolution may outpace Sanity's offerings, requiring continuous innovation.
  • Expansion into new markets may strain Sanity's resources, risking service disruptions.

What makes Sanity unique

  • Sanity treats content as data, enabling seamless integration with external data sources.
  • Sanity Studio separates content from presentation, enhancing flexibility and collaboration.
  • Sanity's API-centric approach allows for highly customizable content management experiences.

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Funding

Total Funding

$137.1M

Above

Industry Average

Funded Over

6 Rounds

Series C funding is usually for startups that are doing well and are looking for more money to fuel major growth, such as acquiring other companies, expanding into global markets, or launching new product lines. Investors typically include larger venture capital firms and private equity.
Series C Funding Comparison
Above Average

Industry standards

$50M
$50M
Medium
$62M
SeatGeek
$85M
Sanity
$100M
Oura

Growth & Insights and Company News

Headcount

6 month growth

↓ -1%

1 year growth

↑ 1%

2 year growth

↑ 1%
Sanity
May 12th, 2025
The end of CMS era and our $85M Series C. | Sanity

Why the age of CMS is over and why we raised $85M Series C to empower all developers to build, scale and ship all content applications across teams.

GP Bullhound
May 8th, 2025
Sanity Secures $85M Series C Funding

Sanity has raised $85 million in a Series C round led by Bullhound Capital. The company offers a platform that treats content as reusable data, making it AI-ready and multi-channel friendly. In 2024, Sanity surpassed $40 million in annual recurring revenue and expanded its global reach to support over 30,000 organizations. The platform is used by brands like Skims, Puma, and ATT to enhance content operations.

Sanity
Sep 5th, 2024
Sanity partners with Google. Now live on the Google Cloud Marketplace.

Sanity AS is really excited about partnering with Google and making its Content Operating System available through the marketplace.

PR Newswire
May 8th, 2024
Sanity Launches Create: An Ai-Assisted Writing Tool For Content Teams

Create is the first AI-assisted content workspace that is seamlessly integrated with a CMS, enabling automated publishing of content across multiple channelsSAN FRANCISCO, May 8, 2024 /PRNewswire/ -- Sanity, the content platform used by leading companies including AT&T, Puma, Morning Brew and Figma, today introduced Sanity Create, a new AI-assisted writing tool that brings the entire content lifecycle into a single flow—from creation and management to publishing—to content creators. The product was announced during Sanity Connect, the company's spring launch event.Early access to Sanity Create is now available: sanity.io/createSanity Create reimagines content creation by uniquely combining best-of-breed large language models (LLMs) with rich context from Sanity's Content Lake into an intuitive writing environment – giving professional content teams a new way to achieve more creativity, higher-quality content and faster output.With 90% of online content projected to be AI-generated by 2026, Sanity Create assists users in ensuring content is intentional and impactful for their business. Capabilities include:Gathering rich, relevant context: Collect notes, briefs, plans, loose ideas, facts and style guides from across collaborators.Collect notes, briefs, plans, loose ideas, facts and style guides from across collaborators. Empowering creators with AI assistance: Work within a distraction-free writing space alongside an AI ghostwriter while keeping the creator in control.Work within a distraction-free writing space alongside an AI ghostwriter while keeping the creator in control. Collaborating with humans and machines simultaneously: Invite human collaborators to create alongside the AI.Invite human collaborators to create alongside the AI. Publishing automatically: Seamlessly structure and push the free form, generated content into the Sanity Studio and automatically stage it with a single click."Sanity Create unlocks the future we've imagined for our content workflows," said David Annez , VP of Product at loveholidays and Sanity Customer

Sanity
Mar 26th, 2024
Of course, you should be able to type your content quickly!

Sanity AS has launched the beta version of its official TypeScript for content support: Sanity TypeGen.

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