Overview
Saranghae is a direct-to-consumer, subscription-based luxury Korean skincare brand in North America that uses proprietary formulations and distinctive natural ingredients. Its products are developed with rigorous formulation science and delivered to customers through a subscription model for consistent access and service. The company differentiates itself with three core strengths—unique natural ingredients, uncompromising quality, and exceptional customer experience—while committing to sustainable sourcing and fair wages for workers. Its goal is sustainable growth in the North American market, expanding access to effective Korean skincare while prioritizing customer satisfaction and positive impact on employees and communities.
Work here?Claim your company
Simplify's take
What believers are saying
- The November 2026 site highlights 2025 and 2026 award wins, boosting credibility.
- Toronto headquarters and U.S. warehouses support cross-border fulfillment and North American hiring.
- Sister brand Orora Skin Science expands product breadth without abandoning K-beauty positioning.
What critics are saying
- Heavy discounting on the November 2026 homepage signals weak pricing power.
- LinkedIn shows only 433 followers and 51-200 employees, limiting brand reach.
- Large K-beauty rivals commoditize claims fast; Saranghae lacks obvious platform-scale defensibility.
What makes Saranghae unique
- Founded 2016, Saranghae sells subscription-based Korean skincare in North America.
- Formulations are made and tested in Seoul, with warehouses across three U.S. states.
- The brand pairs family-run storytelling with award-winning anti-blemish and moisture products.
Help us improve and share your feedback! Did you find this helpful?