Motor Oil has made a strategic investment in Satori Analytics, acquiring a minority stake in the AI and data analytics company. Founded in 2014, Satori is among the most specialised artificial intelligence firms in Southeastern Europe. The company operates across energy, financial services, retail, healthcare, heavy industry, and construction sectors. Satori employs approximately 125 AI and data engineers, serving major private and public organisations in Greece and internationally. Between 2023 and 2025, Satori recorded an 82% increase in turnover. The company expects revenue growth exceeding 50% in 2026. Motor Oil's investment aligns with its commitment to innovation and emerging technologies in the energy and economic sectors. The partnership aims to leverage AI capabilities whilst maintaining control over data, infrastructure, and intellectual property.

Athens, February 22 nd, 2022 – Pobuca announced its partnership with Satori Analytics, an ambitious company in the area of data-driven CX, in a synergy that aims to join forces into a common vision, giving clarity in decision making through data analytics.