Savage X Fenty

Savage X Fenty

Direct-to-consumer lingerie with inclusive sizing

About Savage X Fenty

Simplify's Rating
Why Savage X Fenty is rated
C+
Rated C on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Design

Consumer Goods

Company Size

201-500

Company Stage

Series C

Total Funding

$330M

Headquarters

El Segundo, California

Founded

2017

Overview

Savage X Fenty designs and sells lingerie for a wide range of body types and budgets, mainly through direct-to-consumer online sales via savagex.com and a VIP membership program. Its products include everyday basics and more provocative pieces, with a focus on inclusivity and confidence. The shopping experience is built around accessibility, including assistive technologies, and the brand aims to redefine what it means to be sexy by offering fashion-forward styles that are diverse in size and design. The business generates revenue from product sales and VIP memberships. Compared with traditional lingerie brands, Savage X Fenty emphasizes a inclusive brand image and a subscription model to provide exclusive discounts and early access, differentiating it from competitors that rely solely on standard retail without a strong focus on accessibility and inclusivity. The company's goal is to make lingerie accessible and empowering for everyone, regardless of body type or budget.

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Simplify's Take

What believers are saying

  • Vanessa Wallace's Nike expertise strengthens marketing strategy.
  • New stores in Detroit, Braintree, and Illinois expand retail footprint.
  • Menswear and Soft N' Savage collections broaden market reach.

What critics are saying

  • VIP program faces FTC complaints for deceptive $50 monthly fees.
  • Ethical scrutiny over supply chain erodes consumer trust pre-IPO.
  • Key designer Adam Selman departure triggers brain drain to competitors.

What makes Savage X Fenty unique

  • Savage X Fenty disrupts lingerie with radical inclusivity across body types.
  • Rihanna's creative direction powers fashion-forward, diverse collections.
  • VIP membership delivers personalized discounts and exclusive access.

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Funding

Total Funding

$330M

Above

Industry Average

Funded Over

4 Rounds

Series C funding is usually for startups that are doing well and are looking for more money to fuel major growth, such as acquiring other companies, expanding into global markets, or launching new product lines. Investors typically include larger venture capital firms and private equity.
Series C Funding Comparison
Above Average

Industry standards

$50M
$50M
Medium
$62M
SeatGeek
$100M
Oura
$125M
Savage X Fenty

Benefits

Paid Sick Time

Paid Time Off

401(k) Company Match

Quarterly Bonus Plan

Monthly Free Outfit

Employee Discounts

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

-1%

2 year growth

0%
Brand Innovators
Mar 11th, 2026
Vanessa Wallace joins GLD as CMO

Vanessa Wallace joins GLD as CMO. By Dianna Dilworth March 11, 2026 Lifestyle jewelry brand GLD has tapped, Vanessa Wallace former chief marketing officer at Savage x Fenty, as chief marketing officer. In her new role, Wallace will oversee the Miami-based brand's growth, performance marketing, wholesale marketing and public relations. She joins as the brand is working on opening its first-ever retail store. Prior to joining Savage X Fenty, Wallace spent almost two decades at Nike working for various brands. Founded in Pittsburgh, GLD designs necklaces watches and accessories for men and women. The company has strategic partnerships with the NBS and the NFL and collaborates with celebrities including: ASAP Rocky, Wiz Khalifa and Trippie Redd as well as athletes such as Carmelo Anthony, Kevin Durant, and Paul Pogba.

LADbible Group
Mar 13th, 2025
Shoppers spot secret hack to get huge discounts on Savage x Fenty designer underwear

Shoppers spot secret hack to get huge discounts on Savage x Fenty designer underwear. Time to upgrade your boxers? If you've been meaning to refresh your underwear drawer for a while now, then consider this a sign. Brits have spotted a clever shopping hack that will bag you a whopping 50% off designer loungewear, sleepwear, and boxers. Rihanna's bestselling brand, Savage x Fenty, has launched a new menswear collection that includes everything from cosy hoodies and joggers to thermals and basic tees. TikTok/ Savage x Fenty To save hundreds on the luxury items, all you need to do is become a 'member' by signing up to access membership reward scheme. As a member, you'll have the option each month to 'Shop' and be billed a set amount, or 'Skip the Month' and you can cancel anytime. Scroll down for full T&Cs. So, what is new at Savage x Fenty and how much money can you save? Shop our favourites now. Savage x Fenty You can never have too many tees, and this is a keeper. Available in three colours, it's made from a premium jersey fabric, and comes in sizes XS to 3XL. Opt for black or white for a wardrobe staple that will never go out of style. Savage x Fenty The Fleece Hoodie is selling fast online - and it's not hard to see why. Available in four colours and a huge range of sizes, it's made from a heavy fleece fabric for maximum comfort and warmth. Consider this one for the gym, couch, and everything in between. Savage x Fenty If you need a base layer to keep you warm on the morning commute, then we've found it. With a slim fit and crewneck design, it's designed to hide beneath your favourite knit - nobody will ever know. Savage x Fenty Whilst you're at it, why not chuck some long johns into your basket? Made from soft jersey, they're designed to keep you warm until spring, and can be layered beneath your fit with ease. Savage x Fenty Our personal favourite, the Woven Quilted Jacket will come in handy whilst we patiently wait for spring to arrive. Expect a snap button closure, classic fit, and handy pockets. You can't go wrong. Savage x Fenty If you need to update your underwear drawer, then we've got you. Made from a soft jersey fabric, these boxers are a comfortable option that feel expensive. How does Savage x Fenty's Rewards Membership work? Savage X Rewards Membership gives shoppers the option each month to 'Shop or Skip the Month' by the 5th or be billed £49.95 to access more membership rewards until they cancel. Customers can cancel anytime by calling 020 3936 1112 (Monday to Sunday, 9am-6pm). Forgot to 'Skip The Month?' You'll get a £49.95 Member Credit on your account that never expires, so you can come back and shop anytime. For more information and full T&Cs see savagex.com/xtrasavage.

Chain Store Age
Dec 23rd, 2024
First Look: Savage X Fenty opens first New England store

First look: Savage X Fenty opens first New England store.

Women's Wear Daily
Dec 20th, 2024
Savage x Fenty to Open New Store in Braintree, Mass., With Grand Celebration

Savage x Fenty, the Rihanna-fronted lingerie, innerwear and apparel brand, will open its 14th store at South Shore Plaza outside Boston on Friday.

Detroit Free Press
Aug 29th, 2024
Rihanna's Savage X Fenty store to open in downtown Detroit on Friday

Rihanna's Savage X Fenty store to open in downtown Detroit on Friday.

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